Sporto Conference

Sporto Conference Vodilna regionalna konferenca o marketingu in sponzorstvih v športu. www.sporto.si/ & http://twitter.com/SportoConf

SPORTO is not just about knowledge, networking and ideas – it’s also about great surprises. 🙌At the conference, our part...
15/12/2025

SPORTO is not just about knowledge, networking and ideas – it’s also about great surprises. 🙌
At the conference, our partners ran special giveaways and rewarded few participants with standout prizes:

🚴‍♂️ Continental – a signed Tadej Pogačar jersey
⚽ Arena Sport TV – a signed Benjamin Šeško jersey
🎬 Telekom Slovenije – a signed Brothers from the Court poster

Thank you to our partners for creating these special moments and to all participants for the great energy at SPORTO. 💜

🔙 SPORTO 2025 – Conference (session-by-session) Recap. Over two days of keynotes, discussions, and case studies, SPORTO ...
10/12/2025

🔙 SPORTO 2025 – Conference (session-by-session) Recap. Over two days of keynotes, discussions, and case studies, SPORTO speakers shared valuable insights into the evolving sports, media, and sponsorship landscape. From branding, storytelling and creativity to fan experience, sponsorship and commercial strategy, the programme highlighted the forces shaping our industry.

👉Explore the full session-by-session summary: https://sporto.si/en/sporto-2025-conference-recap/

📷

08/12/2025

Thank you Sportvision for hosting 15 students at the SPORTO Conference and giving them the chance to gain real-world experience, learn new insights, and connect with leading professionals from the sports marketing and business industry. 🎓🤝✨

A big thank you as well to all attending students — we wish you plenty of success on your professional journey! 🚀

🇸🇮 Toyota, GAZOO Racing & slovenski vrhunski plezalci na SPORTONa SPORTO konferenci smo združili dva svetova – vrhunsko ...
04/12/2025

🇸🇮 Toyota, GAZOO Racing & slovenski vrhunski plezalci na SPORTO
Na SPORTO konferenci smo združili dva svetova – vrhunsko plezanje in adrenalinsko vožnjo. 💥

Toyota, mobilnostni partner konference in dolgoletni podpornik slovenske plezalne reprezentance, je naše plezalce popeljala v povsem novo izkušnjo: za volan divjega GR Yarisa. 🔥
Udeleženci pa so se z njimi pomerili v WRC simulaciji in testirali reflekse najboljših.

Na SPORTO so bili z nami:
🧗‍♂️ Luka Potočar
🧗‍♀️ Lučka Rakovec
🧗‍♂️ Anže Peharc
🧗‍♀️ Sara Čopar
in trener članske reprezentance Luka Fonda.

A big thank you to all our partners for powering this year’s SPORTO Conference. 💙💜Your support and commitment make every...
03/12/2025

A big thank you to all our partners for powering this year’s SPORTO Conference. 💙💜
Your support and commitment make everything we do possible — on stage, behind the scenes, and for the entire SPORTO community. 🙌

Together, we make SPORTO possible.




Arena Sport Slovenija
NLB - Nova Ljubljanska banka

Zavarovalnica Triglav



Telekom Slovenije

Toyota Slovenija
Slovenia Olympic Team
Feel Slovenia

Storifyme

zeleznice
Promotor

events si









Mediana
Društvo Za marketing Slovenije
ESB Markting Network
Kliping
European Sponsorship Association

SPORTO Talk: Leadership in Sports & BusinessEmil Tedeschi | President, Cedevita Olimpija & Chairman, Atlantic Grupa – ...
02/12/2025

SPORTO Talk: Leadership in Sports & Business
Emil Tedeschi | President, Cedevita Olimpija & Chairman, Atlantic Grupa – Building Sustainable Sports Organizations

‘We have only one life. One time, my idea is to leave someone behind.’

🏀 Leading Cedevita Olimpija while respecting the identities of predecessor clubs
🌍 Balancing sports performance with long-term organizational strategy
📈 Strong fan bases shape club culture and influence success
🤝 Merging sports and corporate leadership: adaptability, governance, and professionalism
⚡ Navigating challenges like COVID-19 while growing a Slovenian-based professional organization

Tedeschi emphasizes that successful sports leadership blends adaptability, fan engagement, and corporate discipline to build sustainable clubs with lasting impact.

Sha Rasti, Executive Director for Sports Partnerships at , on the future of sports content:‘The future of sports lies ...
02/12/2025

Sha Rasti, Executive Director for Sports Partnerships at , on the future of sports content:

‘The future of sports lies in transforming the game into a story.’

🎮 From game → to story: sports storytelling is evolving toward 2030
📊 Data analytics + fan feedback guide decisions & boost performance
🤝 Partnerships like Women’s Super League enable equitable access & advanced performance tech
🌐 Live sport & entertainment storytelling are merging, creating new ways to experience emotion, tension & connection

Innovation, emotion, and meaningful fan engagement are shaping the next era of sports content. ⚡

From Firsts to Future: Reinventing a Mountain Brand | Elan, Global Head of Marketing – Leading Innovation With an 80-Ye...
02/12/2025

From Firsts to Future: Reinventing a Mountain Brand
| Elan, Global Head of Marketing – Leading Innovation With an 80-Year Legacy
‘Leave assumptions at the door and stay creative.’

🎿 80 years of pioneering ski innovation, founded in 1945
💚 Signature Elan green: symbol of mountains, spirit, and longing
📈 400 employees, €70M revenue in 2023
🔬 SCX (1993) revolutionized carving and transformed skiing history
📊 CARV data proves performance: Ski IQ up from 152 to 168 on the new ACE skis
🏔 Built in the Slovenian Alps under the promise: “Always Good Times”
🚀 ACE 2026 = carving 2.0: race-car-like grip, speed, and precision

Elan combines heritage, bold innovation, and data-driven performance to help skiers improve while living the brand’s passion for the mountains.

, Head of Loyalty at on transforming fan engagement:‘Fans pay — we reward.’⚽ Points-based program turns match attendan...
02/12/2025

, Head of Loyalty at on transforming fan engagement:

‘Fans pay — we reward.’

⚽ Points-based program turns match attendance, purchases & fan actions into rewards
📱 Club app + Club Pay card create real-time engagement
🏅 5 membership levels, challenges & streaks make every action count
📈 Boosted ticket sales & fan participation since 2022
🤝 Partnerships enhance rewards & fan experience
💛 Goal: build belonging, pride & an active fan ecosystem

Club Brugge is redefining loyalty — making fans active participants, not just spectators. ⚡

Maher Labban, Executive Director at Clio Sports, on global marketing trends shaping the future:‘Bold creativity inspires...
02/12/2025

Maher Labban, Executive Director at Clio Sports, on global marketing trends shaping the future:

‘Bold creativity inspires today — and shapes the stories of tomorrow.’

8 key trends defining the global landscape🌍:
1️⃣ Rise of women’s sports
2️⃣ Accessibility & inclusion
3️⃣ Cultural pride
4️⃣ Unconventional in-game experiences
5️⃣ Social-impact moments
6️⃣ Fandom-driven storytelling
7️⃣ Tech innovation
8️⃣ Simple ideas, brilliantly executed

Clio Sports, founded in 1959, remains a powerful lens for spotting what’s next — offering fresh perspectives, inspiration, and a reminder that creativity is still sport’s greatest competitive edge. ⚡

Ana Drev, former alpine ski racer & founder of Snow Monkey I SPORTO edition of the show 45 Minutes with Nejc Vidmar in c...
02/12/2025

Ana Drev, former alpine ski racer & founder of Snow Monkey I SPORTO edition of the show 45 Minutes with Nejc Vidmar in collab with Arena Sport Slovenija

‘Setbacks are not permanent — passion grows if you work on it.’

🎿 From Torino 2006 to career-changing injuries
💥 “Injuries are the hardest part — they can change your career”
🐒 A life-shaping encounter with the snow monkeys in Japan
🧊 Snow Monkey: from the first white thermal bottle to a fast-growing sustainable brand
📈 Learning by doing, building without marketing knowledge, growing towards €1M+ revenue
🤝 Small teams, big trust — product development as her true passion

In SPORTO’s special edition of 45 Minutes with Nejc Vidmar, Ana Drev shared how she transformed setbacks into opportunity, and skiing-born perfectionism into a thriving business story. ⚡

🏆 SPORTO Special Jury AwardThis year’s Special Jury Award goes to —BOTRSTVO V ŠPORTU – From Idea to the Largest Sports H...
01/12/2025

🏆 SPORTO Special Jury Award

This year’s Special Jury Award goes to —
BOTRSTVO V ŠPORTU – From Idea to the Largest Sports Humanitarian Project in Slovenia in Five Years ❤️🤝✨
Recognised as a transformative humanitarian movement that has provided life-changing support to hundreds of young athletes across Slovenia.

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Ulica Ambrožiča Novljana 5
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