27/10/2025
                                            SLeBA President Joseph Sannoh Calls for Strategic Partnership with DJs' Union
The call for unity within Sierra Leone's entertainment industry took center stage last week, not through a boardroom meeting, but on the road. During the Sierra Leone DJ’s Union (SLeDU) successful health walk on October 18th, Joseph Sannoh, President of the Sierra Leone Bloggers Association (SLeBA), made a direct and public appeal for a formal partnership between the two influential bodies.
Sannoh Pitches Unity Through Wellness
Sannoh, an invited guest at the event which saw industry figures walk from Bus Halt to Kallon Car Park, used his address to commend SLeDU for the physical health initiative. He quickly pivoted, however, to the industry's health, recognizing the walk as a powerful symbolic act.
"If only they can do more of this, it will help bridge the gap in the industry," Sannoh stated, highlighting how shared activities naturally foster collaboration. He underscored the importance of exercise before delivering his central message: a formal request for an alliance. Sannoh called on the leadership of SLeDU to pursue a partnership "in the interest of the entertainment industry," suggesting that the combined digital power of bloggers and the airwave influence of DJs could create a formidable force for promoting local content and streamlining industry operations.
The proposal was immediately and positively received by Ibrahim Koroma (DJ Prezo), President of the Sierra Leone DJ’s Union. While DJ Prezo first dedicated the health walk to his late mentor, DJ Lawva, vowing to fulfill his unfinished vision for health initiatives across Africa, he didn't overlook Sannoh's strategic offer.
After sharing his emotional commitment to his mentor's legacy, DJ Prezo publicly welcomed the partnership proposal by Joseph Sannoh. This acceptance signals a crucial step toward merging the forces of content creation (bloggers) and content distribution (DJs), which is expected to professionalize and significantly boost the reach of Sierra Leonean entertainment on both local and global platforms. The handshake, though metaphorical, promises a more unified future for the industry.
Communication Department 
SLeDU