The Calabash Newspaper

The Calabash Newspaper The Calabash Newspaper was established in 2017 as a print media news and general information dissemination platform... News
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=ABOUT THE CALABASH NEWSPAPER=

The Calabash Newspaper was established in 2017 as a print media news and general information dissemination platform that targets a wide-ranging Sierra Leonean audience at home and abroad via social media presence. The medium seeks to engage its various reading communities in discussions about topical news happenings in Sierra Leone complemented with editorials and

commentaries on burning issues of the day. The medium ventures further to take on board topics of general interest to the continent as published and commented on in various international publications that focus on continental political, economic, and social development issues. Issues that interest The Calabash Newspaper that finds space in its pages include the following:

1. Politics
4. Culture and Entertainments
6. Sports
7. Environmental
8. Health

One Scan Could Make You a Winner in Nutribom’s 2026 Promotion www.thecalabashnewspaper.com Nutribom has launched an exci...
11/08/2026

One Scan Could Make You a Winner in Nutribom’s 2026 Promotion

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Nutribom has launched an exciting nationwide promotion designed to reward loyal customers while making everyday shopping more interactive than ever before. The 2026 Buy, Scan & Win Promotion gives consumers across Sierra Leone the opportunity to win instant mobile airtime and compete for impressive cash prizes, simply by purchasing participating Nutribom products and scanning a QR code.

The campaign reflects Nutribom's continued commitment to putting customers first by rewarding the trust and loyalty they have shown the brand over the years. Rather than simply purchasing their favourite products, consumers now have the opportunity to transform every eligible purchase into a chance to win valuable prizes with just a few simple steps.

Taking part in the promotion is quick and convenient. Customers simply purchase any participating Nutribom product, scan the QR code printed on the package using a smartphone, complete a short online registration, and spin the digital prize wheel. Lucky participants can instantly win mobile airtime, while every successful entry is automatically entered into the grand prize draw for substantial cash rewards.

The 2026 campaign is expected to produce an impressive 916 winners across Sierra Leone, making it one of the country's biggest and most rewarding consumer promotions. Throughout the campaign, 605 winners will each receive US$5 worth of mobile airtime, while another 305 lucky customers will each win US$8 worth of airtime.

The excitement does not end there. At the conclusion of the promotion, six fortunate participants will each receive a spectacular US$700 cash prize, giving customers an extraordinary opportunity to turn an ordinary shopping trip into an unforgettable winning experience.

To ensure customers everywhere can easily participate, Nutribom is rolling out an extensive nationwide promotional campaign. Participating retail outlets will feature attractive branded displays, posters, shelf wobblers, promotional banners, T-shirts, caps, and other point-of-sale materials that clearly identify qualifying products and explain how shoppers can enter the competition.

The promotion has been carefully planned to ensure smooth nationwide participation. Following product preparation, QR code activation, and distribution, the campaign will officially run from August through October 2026, providing consumers with several months to enter as many times as they qualify. The overall campaign will conclude in November 2026 after all promotional activities and prize distributions have been completed.

Customers can purchase participating Nutribom products from Em Kay Store (SL) Ltd, located at 12 Sani Abacha Street, Freetown, as well as authorised supermarkets, wholesale distributors, neighbourhood shops, and retail outlets throughout Sierra Leone. Every qualifying purchase creates another opportunity to win instant airtime or secure one of the campaign's highly anticipated grand cash prizes.

As anticipation continues to build, Nutribom is encouraging consumers to keep an eye out for specially marked promotional packs and prepare to take part in one of the most exciting customer reward campaigns of the year. The promotion has been designed not only to reward loyal customers but also to make everyday shopping more enjoyable, interactive, and rewarding.

By embracing innovative QR-code technology and offering hundreds of instant prizes alongside generous cash rewards, Nutribom continues to demonstrate its appreciation for consumers while strengthening its relationship with families across Sierra Leone. Every purchase, every scan, and every spin could be the moment that turns a customer into the next big winner.

For enquiries:
📞 +232 88 625 091 | +232 88 344 344

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11/08/2026

Luxury, Comfort and Exceptional Service Await at Swiss Hotel Freetown

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Swiss Hotel Freetown continues to set itself apart as one of Sierra Leone's leading hospitality destinations, offering an exceptional combination of luxury accommodation, personalised service, fine dining, and modern event facilities. Ideally situated along 38 Spur Road with breathtaking views of the Atlantic Ocean, the hotel provides an inviting retreat where elegance, comfort, and professional hospitality come together to create memorable experiences for every guest.

Renowned for its unwavering commitment to excellence, Swiss Hotel has become a preferred choice for business executives, diplomats, tourists, expatriates, development partners, and families seeking world-class accommodation in a welcoming environment. Every aspect of the guest experience is thoughtfully designed to ensure comfort, convenience, and attentive service from arrival to departure.

One of the hotel's signature offerings is its beautifully furnished serviced apartments, created for guests who appreciate the comforts of home combined with the convenience of a luxury hotel. Featuring spacious living areas, elegant interiors, modern kitchens, and stylish furnishings, the apartments provide an excellent accommodation solution for both short-term visits and extended stays.

Swiss Hotel further enhances every stay through a comprehensive range of guest services. Complimentary high-speed Wi-Fi, fully air-conditioned rooms, uninterrupted standby electricity, daily housekeeping, professional laundry services, concierge assistance, on-site maintenance, and 24-hour security all work together to provide guests with complete peace of mind throughout their stay.

Understanding the needs of the corporate community, the hotel also offers tailored accommodation packages and flexible corporate rates for businesses, diplomatic missions, international organisations, and non-governmental institutions. Its professional environment, efficient service, and commitment to excellence continue to make Swiss Hotel a trusted partner for business travel and executive accommodation.

Dining remains one of the hotel's greatest attractions. Guests can savour a carefully prepared selection of local and international cuisine while enjoying warm hospitality in elegant surroundings designed for every occasion.

The Garden Lounge provides a peaceful outdoor atmosphere where guests can relax with freshly brewed coffee, light meals, refreshing beverages, or informal conversations in a calm and welcoming environment. It is the perfect venue for casual meetings, friendly gatherings, or quiet relaxation.

For guests seeking spectacular scenery, the Panorama Deck offers an unforgettable rooftop dining experience overlooking Freetown and the Atlantic coastline. Whether enjoying breakfast, lunch, dinner, or celebrating a special occasion, visitors are treated to exceptional cuisine accompanied by panoramic views that leave lasting memories.

Inside the hotel, the elegant Heritage Room offers a refined dining experience featuring expertly prepared local delicacies alongside international favourites. Its sophisticated atmosphere and attentive service make it an excellent choice for family meals, executive dinners, and special celebrations.

Swiss Hotel is equally recognised as one of Freetown's leading venues for conferences, workshops, corporate meetings, diplomatic receptions, weddings, private celebrations, and other special events. Supported by modern audiovisual equipment, high-speed internet, customised catering services, and experienced event coordinators, every function is professionally organised to ensure outstanding results.

As Sierra Leone continues to experience growth in tourism, commerce, and international investment, Swiss Hotel remains committed to showcasing the country's hospitality at its finest. Continuous investment in facilities, customer service, and innovation has enabled the hotel to maintain its reputation as a trusted destination for travellers from around the world.

More than simply providing accommodation, Swiss Hotel Freetown delivers complete hospitality solutions tailored to every guest's individual needs. Whether travelling for business, enjoying a family holiday, hosting an important conference, or celebrating a memorable occasion, guests can expect exceptional service delivered with professionalism, warmth, and genuine care.

Location & Contact
📍 38 Spur Road, Freetown, Sierra Leone
📞 Call/WhatsApp: +232 77 499 499 | +232 77 399 399
📧 [email protected]
🌐 www.theswisshotelsl.com

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Create a Home You Love with City Plaza Mall's Stylish Furnishings www.thecalabashnewspaper.com Creating a beautiful and ...
11/08/2026

Create a Home You Love with City Plaza Mall's Stylish Furnishings

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Creating a beautiful and comfortable living space has never been easier, thanks to City Plaza Mall, one of Sierra Leone's premier shopping destinations for quality furniture, elegant home décor, and modern lifestyle products. Strategically located at 117 Wilkinson Road, Freetown, the mall continues to attract homeowners, businesses, hotels, and interior design enthusiasts looking for stylish solutions that combine quality, functionality, and affordability.

As modern interior design continues to evolve, City Plaza Mall has established itself as the go-to destination for customers seeking to transform their homes and workplaces into sophisticated spaces that reflect comfort, personality, and contemporary living. Its commitment to offering premium products and exceptional customer service has earned the mall a reputation as a trusted name in Sierra Leone's retail industry..

The mall's impressive furniture showroom showcases an outstanding range of living room suites, luxurious sofas, stylish dining sets, comfortable bedroom collections, executive office furniture, and other modern furnishings designed to complement every interior style. Whether customers are furnishing a newly built home, renovating an existing property, or upgrading a commercial space, City Plaza Mall provides solutions that suit every taste and lifestyle.

Complementing its premium furniture collection is a carefully curated selection of home décor accessories that bring personality and elegance to every room. Decorative mirrors, artistic wall pieces, designer lighting, quality rugs, stylish centre tables, decorative ornaments, and contemporary accents allow customers to transform ordinary interiors into warm, inviting, and visually stunning environments.

Beyond home furnishings, City Plaza Mall offers an outstanding retail experience through its diverse selection of fashion, electronics, beauty products, household essentials, and lifestyle accessories. This wide product range makes the mall a convenient one-stop shopping destination where customers can find everything they need for modern living without travelling from one location to another.

Visitors can also enjoy a relaxing dining experience at the mall's restaurants and cafés, which serve a variety of delicious local and international dishes. Whether meeting friends over coffee, enjoying lunch with family, or conducting informal business meetings, the welcoming atmosphere enhances the overall shopping experience and encourages customers to spend quality time at the mall.

City Plaza Mall continues to play an important role in Sierra Leone's growing retail sector by creating employment opportunities, supporting commercial development, and providing consumers with access to internationally recognised products and high-quality brands. Its continued investment in customer satisfaction and retail excellence has strengthened its reputation as one of the country's leading shopping destinations.

Driven by innovation and a passion for excellence, City Plaza Mall regularly expands its product offerings to meet changing customer preferences while maintaining the highest standards of quality and service. Friendly and knowledgeable staff are always available to assist customers in selecting products that perfectly suit their homes, offices, businesses, and personal lifestyles.

Today, City Plaza Mall has become more than simply a place to shop. It is a destination where creativity meets quality, where interior design ideas come to life, and where customers discover inspiration for creating beautiful and functional living spaces. Every visit offers new possibilities for transforming homes and workplaces into environments that reflect elegance, comfort, and modern sophistication.

From luxurious furniture and stylish home décor to premium lifestyle products and exceptional customer service, City Plaza Mall continues to redefine the shopping experience in Sierra Leone. By making luxury interior design accessible to more people, the mall remains committed to helping customers create spaces they are proud to call home.

Visit City Plaza Mall
117 Wilkinson Road, Freetown
Phone: +232 77 66 4499
Email: [email protected]
Website: www.cityplazasl.com⁠

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Built to Impress, Engineered to Perform: Changan Motors Makes Its Mark www.thecalabashnewspaper.com Combining striking d...
11/08/2026

Built to Impress, Engineered to Perform: Changan Motors Makes Its Mark

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Combining striking design, intelligent technology, powerful performance and dependable engineering, Changan Motors is steadily making its mark on Sierra Leone’s automotive landscape, offering motorists a new generation of vehicles built to impress on the outside and perform where it matters most. Whether weaving through the busy streets of Freetown, embarking on long-distance journeys across the country or tackling demanding terrain for commercial operations, Changan vehicles are engineered to deliver confidence, comfort and capability every step of the way.

As one of the world's leading automobile manufacturers, Changan has earned widespread recognition for producing vehicles that reflect superior engineering, intelligent technology, and contemporary design. Whether for personal transportation, family travel, executive mobility, or commercial operations, the brand continues to offer solutions that deliver confidence and comfort on every journey.

Leading the premium lineup is the Changan UNI-K, an executive SUV designed for motorists who appreciate luxury, sophistication, and cutting-edge technology. Its bold exterior styling, spacious cabin, premium interior finishes, and intelligent digital cockpit create an atmosphere of elegance, while advanced safety features and smart driver-assistance systems provide confidence on every journey. Whether travelling for business engagements, family outings, or everyday commuting, the UNI-K delivers first-class comfort and exceptional performance.

The Changan CS95 Plus is another standout model that continues to attract customers looking for a spacious, powerful, and versatile SUV. With generous seating capacity, impressive engine performance, and advanced safety technologies, the CS95 Plus is perfectly suited for large families, corporate organisations, government institutions, and executive transport. Its refined handling and smooth ride ensure comfort on both city roads and long-distance travel.

For customers operating in more demanding environments, the Changan Hunter Pickup offers the strength and dependability required to tackle challenging tasks with ease. Designed for industries such as agriculture, mining, construction, logistics, and transportation, the Hunter combines rugged capability with modern driver comfort. Its durable build, practical features, and reliable performance make it a trusted partner for businesses seeking maximum productivity and efficiency.

Innovation remains the hallmark of every Changan vehicle. Equipped with intelligent infotainment systems, advanced connectivity, fuel-efficient engineering, and comprehensive safety technologies, Changan vehicles are designed to provide an enjoyable driving experience while reducing operating costs and enhancing peace of mind. This dedication to continuous technological advancement has positioned the brand among the world's most respected automotive manufacturers.

Customer satisfaction remains a top priority for Changan Motors. Experienced sales professionals are available to guide customers through every stage of the purchasing process, offering personalised consultations, detailed vehicle demonstrations, and test-drive opportunities to help buyers select the ideal vehicle for their lifestyle, business operations, and financial plans.

The company's commitment extends well beyond the showroom. Changan Motors provides dependable after-sales support, professional servicing, genuine spare parts, technical expertise, and flexible financing options that make vehicle ownership both convenient and rewarding. This comprehensive customer care ensures drivers continue to enjoy outstanding performance and reliability long after their purchase.

As Sierra Leone's economy continues to expand and transportation needs evolve, Changan Motors remains committed to supporting national development by supplying world-class vehicles that improve personal mobility and strengthen commercial activities. Its growing portfolio of premium SUVs and dependable pickup trucks demonstrates a clear understanding of the changing needs of today's motorists.

By combining international engineering excellence with customer-focused service, Changan Motors continues to redefine automotive excellence in Sierra Leone. Every vehicle is built to deliver superior performance, uncompromising safety, refined comfort, and long-lasting value.
Whether navigating busy urban streets, travelling across the country, or supporting demanding business operations, Changan Motors offers vehicles that inspire confidence at every turn. For motorists seeking quality, innovation, and reliability, Changan remains the smart choice for every journey.

Visit Changan Motors Showroom
Address: 117 Wilkinson Road, Freetown
Call/WhatsApp: +232 309 99011
Website: changan.sl.com

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Freshness Meets Flavour as Blue Moon Captures Consumer Attention www.thecalabashnewspaper.com From nourishing dairy prod...
11/08/2026

Freshness Meets Flavour as Blue Moon Captures Consumer Attention

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From nourishing dairy products enjoyed at breakfast to creamy ice creams that bring excitement to celebrations, Blue Moon is steadily winning the hearts of consumers across Sierra Leone with a growing selection of products built around freshness, quality, nutrition and delicious taste. Manufactured by AP Business Ventures (SL) Ltd, Blue Moon has established itself as a recognizable name in Sierra Leone's food industry, providing families, students, professionals and other consumers with dairy and frozen treats designed for different moments of everyday life.

As demand for healthier and more convenient food options continues to grow, Blue Moon has remained committed to delivering products that meet the expectations of today's consumers. Every product is carefully produced using high-quality ingredients and modern manufacturing processes, ensuring consistent freshness, food safety, and superior flavour.

Rich in calcium and other important nutrients, Blue Moon's dairy products help support healthy bones, growth, and everyday wellness. Their smooth texture, refreshing taste, and convenient packaging make them ideal for breakfast, school lunches, office breaks, post-workout refreshments, or healthy snacks throughout the day.

As more Sierra Leoneans embrace balanced diets and healthier eating habits, Blue Moon continues to demonstrate that nutritious food can also be enjoyable. The company's dairy range combines premium quality with affordability, making healthy choices accessible to families, students, professionals, and individuals from all walks of life.

Beyond its dairy excellence, Blue Moon has also become one of Sierra Leone's leading names in frozen desserts. Its colourful fruit-flavoured ice lollies remain a favourite refreshment, especially during the country's warm weather, offering consumers an affordable and enjoyable way to cool down.

The brand's premium cone ice creams, available in delicious flavours including vanilla, chocolate, and strawberry, continue to delight consumers with their rich, creamy texture and satisfying taste. Whether enjoyed during family outings, school breaks, celebrations, or quiet moments at home, Blue Moon cones have become a cherished treat for people of all ages.

For larger gatherings, Blue Moon's family-sized ice cream packs provide the perfect dessert solution for birthdays, weddings, festive occasions, corporate functions, and weekend family celebrations. Designed for sharing, the larger packs allow more people to enjoy the brand's signature quality and exceptional flavour together.

The continued success of Blue Moon is supported by an expanding nationwide distribution network that ensures its dairy products and frozen desserts are readily available in supermarkets, neighbourhood shops, schools, retail outlets, and other sales points throughout both urban and rural communities. This wider accessibility enables more consumers to enjoy trusted Blue Moon products wherever they live.

Retailers across Sierra Leone continue to report increasing demand for Blue Moon products as consumers seek dependable brands that consistently deliver freshness, nutrition, food safety, and outstanding value. The company's unwavering commitment to maintaining high manufacturing standards has strengthened customer confidence and reinforced its reputation as one of the country's most respected food brands.

Looking ahead, AP Business Ventures (SL) Ltd remains committed to innovation, continuous product improvement, and expanding its range of nutritious dairy and frozen products to meet evolving consumer needs. By investing in quality production, customer satisfaction, and wider market availability, the company continues to strengthen Blue Moon's position as a leader in Sierra Leone's dairy and frozen food industry.

From nourishing yogurts that promote healthy living to refreshing frozen treats that create memorable family moments, Blue Moon continues to deliver products that combine nutrition, freshness, affordability, and exceptional taste. As the brand continues to grow, it remains dedicated to enriching the lives of consumers with every product it brings to market.

For inquiries and orders:
Phone: +232 74701701 / +232 77633633
Email: [email protected] | [email protected]
Website: www.bluemoonsl.com
Instagram:
TikTok: .ice.cream
Facebook: Blue Moon Ice Cream

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11/08/2026

HollandPark Butter Cookies Win Hearts with Premium Taste, Freshness and Quality

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For consumers looking to turn everyday snacking into something special, HollandPark Butter Cookies are increasingly becoming a preferred choice across Sierra Leone, combining indulgent buttery flavour, satisfying crunch and premium presentation in one irresistible package.

Whether enjoyed during a quiet tea break, shared among family members, offered to visitors or presented as a thoughtful gift, HollandPark Butter Cookies bring a delicious touch to virtually every occasion. Their distinctive taste and crisp texture have helped make them a popular snack among children, students, professionals, families and consumers who appreciate quality treats.

Renowned for their crisp texture and mouth-watering taste, HollandPark Butter Cookies are carefully produced to meet the highest quality standards, ensuring every bite delivers freshness and satisfaction. Their delightful flavour has made them a popular choice for serving guests, sharing with loved ones, enjoying alongside tea or coffee, or simply satisfying cravings throughout the day.

One of the standout features of HollandPark Butter Cookies is their attractive signature decorative tin, designed to preserve freshness while adding a touch of elegance. The premium packaging also makes the cookies an ideal gift for birthdays, weddings, festive celebrations, corporate events, and other memorable occasions, reflecting HollandPark's unwavering commitment to quality and excellence.

As demand for high-quality snack products continues to grow across Sierra Leone, HollandPark Butter Cookies have earned the confidence of consumers through consistency, affordability, and outstanding taste. Available in supermarkets, neighbourhood shops, wholesale outlets, and retail stores nationwide, the cookies remain within easy reach of customers in both urban and rural communities.

Beyond its popular Butter Cookies, HollandPark continues to strengthen its reputation as one of Sierra Leone's most trusted food brands by offering a diverse range of nutritious products that promote healthier living. The company's commitment to providing quality food solutions has made it a dependable choice for thousands of households across the country.

Among its flagship breakfast products is HollandPark Corn Flakes, a nutritious cereal fortified with iron, folic acid, and essential B vitamins to support healthy growth, improved concentration, and sustained energy. Quick and convenient to prepare, the cereal is an ideal breakfast option for children, students, professionals, and busy families seeking a wholesome start to the day.

To complement the cereal, HollandPark Milk Powder provides an excellent source of calcium, zinc, and Vitamin D3, helping to support strong bones, healthy development, and overall wellbeing. Together, the two products create a balanced and nutritious breakfast that combines quality, convenience, and affordability for families across Sierra Leone.

HollandPark's growing success is also driven by its expanding nationwide distribution network, ensuring that its products remain readily available throughout the country. Retailers continue to experience increasing consumer demand as more Sierra Leoneans choose HollandPark products for their trusted quality, nutritional value, and competitive prices.

Recognising the evolving needs of today's consumers, HollandPark remains committed to developing food products that are easy to prepare without compromising on nutrition or taste. This customer-focused approach has positioned the brand as a reliable partner for families, students, and working professionals seeking convenient everyday food and snack solutions.

As consumers continue to prioritise healthier lifestyles and quality food choices, HollandPark remains dedicated to innovation, continuous improvement, and customer satisfaction. Through rigorous quality control, affordable pricing, and an expanding portfolio of premium products, the brand continues to make a meaningful contribution to the wellbeing of families across Sierra Leone.

From a nutritious breakfast that powers the day to delicious Butter Cookies that create joyful moments, HollandPark continues to demonstrate that exceptional quality, great taste, nutrition, and affordability can go hand in hand—making it one of Sierra Leone's most trusted names in food.

Wholesale & Distribution Enquiries
📞 +232 99 777 707 | +232 76 605 800

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THE PRESIDENT WHO IS CHANGING SIERRA LEONE’S POLITICAL STORYBy Tony MorganLook carefully at this photograph.Female parli...
09/08/2026

THE PRESIDENT WHO IS CHANGING SIERRA LEONE’S POLITICAL STORY

By Tony Morgan

Look carefully at this photograph.

Female parliamentarians from opposing political camps—standing together.

Not fighting.

Not insulting one another.

Not behaving as though political disagreement means national hatred.

Standing together.

That image may ultimately become one of the most powerful symbols of the Julius Maada Bio presidency.

For decades, Sierra Leone’s politics has too often been poisoned by division, tribal sentiment and partisan hostility. President Bio’s greatest contribution may be that he has demonstrated that political opponents can disagree without becoming enemies of the nation.

That is why I call him the Father of Democracy.

That is why I call him the Prince of Peace.

And that is why I believe his greatest achievement may ultimately be national unity.

Even America’s President, Donald Trump, publicly acknowledged President Bio at the FII PRIORITY Summit in Miami:

“I also want to thank the President of Sierra Leone, Julius Maada Bio. I love that name. Thank you. It’s a great honor to have you.”

Some will dismiss the significance.

I won’t.

For a Sierra Leonean President to stand among world leaders and receive that recognition on an international stage is a moment worth remembering.

But here is the uncomfortable truth:

The greatest threat to Sierra Leone has never been another political party. It has been our inability to put Sierra Leone above the party.

APC cannot be bigger than Sierra Leone.

SLPP cannot be bigger than Sierra Leone.

No politician is bigger than Sierra Leone.

SIERRA LEONE MUST COME FIRST.

And if the sight of our female parliamentarians standing together represents even the beginning of that transformation, then we should celebrate it.

Because nations are not destroyed only by wars.

Sometimes they are destroyed by citizens who forget that they belong to the same country.

President Bio’s presidency should therefore be judged not only by what he built, but by whether he helped change the political culture of the nation.

And history—not Facebook arguments, not partisan propaganda, not today’s political noise—will eventually deliver the verdict.

My verdict is already clear.

I believe history will remember Julius Maada Bio as the best President Sierra Leone has ever had.

Not because he was perfect.

But because, in my view, he understood that the ultimate victory is not defeating your political opponent—it is uniting your country.

🇸🇱 Father of Democracy.
🇸🇱 Prince of Peace.
🇸🇱 Architect of National Unity.

President Julius Maada Bio.

Love him or disagree with him—but history will be the final judge.

And I believe history will be kind to him.

Sierra Leone First. 🇸🇱

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