88.4 City FM, Juba

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Profile Our Vision “Our Vision is to be a leading Radio station that is a source of fair, balanced and accurate News, educative information, reliable and affordable advertisement and best entertainment industry”. About us: 88.4 City Fm located near Suuk Melisia, Munuki Payam in Juba City Council, is a unique private, independent commercial radio station being a subsidiary of Data Media and Advertising Company Limited a registered company based in Juba, South Sudan. The radio was licensed in 2013 by the Ministry of Information and Broadcasting and allocated the 88.4 FM frequency by Ministry of Telecommunications and Postal Services in the Republic of South Sudan. City Fm is founded by young South Sudanese entrepreneurs with long serving experience in the South Sudanese media fraternity. It is an informative, educative and entertaining media house targeting an age group of 10-80 years and beyond with 75% Broadcasts in English and 25% in Juba (Simple) Arabic. CITY FM plays hit music in predominantly the dance formats of HOUSE, LOCAL, RUMBA, Ragga/Reggae, Jamaican, Country, R&B and HIP-HOP, with a particular emphasis on Western productions (50% of the play list), as a way of promoting quality music production on the local industry. CITY FM aims to satisfy listeners' needs in order to maintain majority market share through quality programming. As market leaders in the entertainment arena, CITY FM sets the pace and trend for the audience of South Sudan’s radio industry. The station’s programming is predominantly personality driven, with South Sudan’s top veteran and talented On-Air radio presenters. CITY FM boasts of a young, experienced and dynamic workforce that is small and effective. The members of staff have developed valuable experience in radio broadcasting, production and journalism expertise with emphasis on ethics. 88.4 City Fm is a unique initiative. A part from providing information on political, economic, social issues and spirituality, it conducts health sensitization and literacy campaigns and provides useful information on business and farming opportunities. The station has five main departments namely; Management and Administration, Programmes and Production, News, Technical, Marketing and Finance. Hours Of Broadcast CITY FM broadcasts 19 hours a day from Monday – Sunday Weekdays · Between 06:00 am and 1:00 am, with 2-3 hours programmes Weekends · Between 06:00 am and 1:00 am, with 2-3 hours programmes We have six news bulletins a day in English and Arabic as follows; 8:00 am (English), 9:00 am (Arabic), 1:00 pm (English), 12:00 pm (Arabic), 8:00 pm (English) and 9:00pm in Arabic. We also have packages of News Headlines, News Summaries, Press and Weekly Reviews including Sports updates at selected time bands. 88.4 City Fm is in partnership with the world's leading broadcaster, The British Broadcasting Corporation (BBC) for rebroadcast of News Programmes and Sports events. Audience According to the Station’s recent research on its target audience survey the following age-group range and their listening capacity results show: · 15 – 18 19% · 19 – 29 33% · 30 – 40 32% · 41 – 50 13% · Above 50 2% Our target audience: · Youths · The working class · Families · Motorists · Tourists · Local and Foreign Business communities · Academicians · Expatriates working in South Sudan Coverage: City Fm Transmission Signals from our State of the Art Broadcasting House cover a radius of 100 km from the capital Juba. Juba: Full coverage of Juba Main County, North: Terakeka & Mongalla South: Duro East: Ngangala West; Ganji, Yei road & Rokon-Maridi road All these areas are densely populated with fast growing small, medium and large scale business undertakings in manufacturing, hotel and tourism, sugar plantations, fisheries, cement manufacturing, agriculture, power generation, chemical and fertilizer manufacturing. The above audience is the constituency of interest to any business concern and advertiser. The World has now become “ A Global Village” and City Fm is no longer limited by geographical borders. You can now listen to 88.4 City Fm live all over the world by logging onto our website www.cityfm.co or follow us on our face book page 88.4 City Fm Juba. Benefits of listening to City Fm and using its services are enormous as it provides you a platform of sharing information and is a market place where Sellers and Buyers of Goods and Services meet. Do you want to advertise your; goods and services, job vacancies, tenders, make an announcement or sponsor any of our informative, educative, interactive and entertainment programmes? Look no further! For more information, call Management on Tel(s): +211(0) 918-888-000, +211(0) 919-101-466 Email: [email protected] m Website: www.cityfmjuba.com