The Roots Media

24/08/2025

📣 Calling All Visionaries, Creators & Brands! 🇸🇿 Eswatini – Get Ready!

SwatiTube is building the ultimate online stage for Eswatini's talent, stories, and businesses, and we're looking for passionate partners to join our journey!

✨ Creators, Unleash Your Potential! ✨
Ready to share your music, vlogs, podcasts, comedy, or local films with a dedicated audience? Be a founding creator on SwatiTube and:
- Connect directly with your fans right here in Eswatini.
- Unlock monetization opportunities as your community grows.
- Be part of a platform built to celebrate you.
🤝 Sponsors & Partners, Connect with Eswatini! 🤝 Looking for a powerful way to reach a highly engaged local audience? SwatiTube offers:
- Hyper-local advertising opportunities that truly resonate.
- A chance to support and align with Eswatini's vibrant creative scene.
- Unique partnerships to showcase your brand to a passionate community.

Let's build something incredible, together!
👉 Creators: Ready to be a star? Share your interest here: Email: [email protected]
👉 Sponsors & Partners: Want to connect with Eswatini like never before? Send us a DM to explore collaboration opportunities!

The future of Eswatini content is bright, and it's happening right here on SwatiTube!

24/08/2025

All updates have been moved to

09/08/2025

📢 Calling all Eswatini Professionals! 📢
Get ready to elevate your career! 🚀 We are thrilled to announce that LaCa Group has partnered with the Nedbank IMC, Africa’s largest marketing conference! 🎉

This is your chance to:
🌟 Gain unprecedented access to world-renowned speakers.
🤝 Expand your network with industry leaders across Africa.
📈 Elevate your skills and drive business growth.
🇸🇿 Help position Eswatini on the map!

Don't miss this opportunity to be a part of a movement that is shaping the future of marketing in Eswatini. ⏳ Seats are limited, so secure your spot today!
🔗 Register Now: https://imcconference.com/tickets-2025/
📞 Contact us: +26876595341
📧 Partnership Opportunities: [email protected]

15/04/2025

*The Simelane Migration: A Story of Refuge and Resilience*

The Simelane people's journey to Shiselweni is a powerful testament to their resilience and their search for peace. Faced with hardship and conflict in their homeland of Nkalaneni, under the rule of the Ndwandwe, they sought a new beginning. Warfare had ravaged the area, disrupting their lives and forcing them to seek refuge.

Fortuitously, the Simelane had connections within the Ngwane royal family. Their sisters, Lojiba and Somnjalose, had previously married King Ndvungunye, offering a potential path to safety. Hoping to secure the king's protection, the Simelane decided to seek his favor. Maweni Simelane was chosen as their emissary and sent to the Ngwane royal residence at Shiselweni.

King Ndvungunye welcomed Maweni and recognized the potential value of the Simelane people. He offered them land to settle, understanding the strategic advantage of adding more warriors to his forces in anticipation of future conflicts with the Ndwandwe. He also saw the benefit of having more people to cultivate his fields.
Maweni returned to Nkalaneni with the king's promising offer. The Simelane, eager to escape the turmoil, embarked on their journey to Shiselweni. Tragedy struck as they crossed the Phongolo River. An attack by the Ndwandwe resulted in the death of their chief, Mabonya. Despite this devastating loss, the Simelane pressed on, demonstrating remarkable fortitude.

Now led by Mabonya's chief wife, Magala, who bravely carried the young heir, Bhozongo, on her back, they continued their arduous trek. Upon reaching Shiselweni, they were granted land by King Ndvungunye and established new homes.

Bhozongo eventually ascended to the chieftaincy, and the Simelane integrated into the Ngwane kingdom. The women contributed by working in the royal fields, the young boys tended to the royal cattle, and the men served as warriors in the king's army. Their skills and loyalty strengthened the Ngwane kingdom.

08/02/2025

Notice: Our website is currently down due to unforeseen circumstances. To keep bringing you the latest updates and continue our vital research, we urgently need your support. Our monthly hosting costs E110. Any contribution, big or small, will help us get back online. Please DM us or send donations via MoMo, Unayo, eWallet, or MobiPay to 76595341. Thank you for your generosity!

02/02/2025

Lojiba Simelane, a formidable woman, held the reins of power as Queen Regent and Indlovukati of Swaziland from 1836 to 1840. She assumed this role following the untimely death of King Sobhuza I, her husband.

Lojiba Simelane, a formidable woman, held the reins of power as Queen Regent and Indlovukati of Swaziland from 1836 to 1840. She assumed this role following the untimely death of King Sobhuza I, her husband. A Reign Interrupted During this period, Lojiba Simelane faced the immense challenge of gover...

02/02/2025

The year 1879 was a tumultuous time for Eswatini. The kingdom faced increasing pressure from both the British Empire and the Boer republics. As European powers vied for dominance in the region, Eswatini found itself caught in the crossfire.

While visiting the Eswatini Museum, I stumbled upon a fascinating historical figure: Mbovane Fakudze. This enigmatic leader, who played a pivotal role in Eswatini's history, particularly in the late 19th century, deserves recognition. A Turbulent Era The year 1879 was a tumultuous time for Eswatini....

22/01/2025

What is this in your language?

17/01/2025

Did you know? In a historic moment for Swazi football, Manchester United and Tottenham Hotspur, two of England's most storied clubs, graced the nation with their presence in 1983. As part of their pre-season tour, the English giants combined forces to face the Swazi national team, Sihlangu, in a friendly match.
The encounter, played before a packed stadium, showcased the immense talent of the visiting stars. The combined Man Utd and Spurs side ultimately emerged victorious, securing a 6-1 win. While the result highlighted the disparity in strength between the teams, the match remains a cherished memory for Swazi football fans, offering a rare glimpse of legendary players in action.

09/01/2025

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07/01/2025

Sihlangu, the Eswatini national football team, has experienced numerous victories throughout its history, but one notable triumph occurred during the tenure of coach Francis Banda. In 1999, Banda led Sihlangu to their first-ever semi-final appearance in the COSAFA Cup, a significant achievement for the team.

This success was built on a foundation of hard work, strategic planning, and a strong team spirit instilled by Banda. The team's performance in the tournament showcased their resilience, tactical awareness, and individual brilliance, capturing the hearts of Eswatini's football fans.

While specific details of the matches and goalscorers might require further research, this historic achievement under Banda's guidance remains a cherished moment in Sihlangu's football legacy. Don't forget to subscribe on our website; www.therootsmedia.africa