Initiative Thailand

Initiative Thailand Beyond our core business operations, we are deeply committed to social innovation and ESG practices.

Initiative Thailand is an award-winning full-service media-led marketing solutions agency, driving brand growth and social impact through data, cultural insight, creativity, and innovation that moves both markets and communities forward. Initiative Thailand is a premier media-led marketing solutions agency dedicated to delivering data-driven, culturally resonant, and impactful marketing solutions.

As part of the global IPG Mediabrands network, we seamlessly blend deep local insights with world-class strategic capabilities to help brands forge meaningful connections with Thai audiences. Our initiatives are designed to address pressing societal challenges, promote sustainable development, and create shared value for both our clients and the community. Our dedication to excellence and social impact has been recognized through multiple "Media Agency of the Year" awards from esteemed organizations such as Campaign Asia, AdMan, and the Media Agency Association of Thailand (MAAT). These accolades reflect our innovative approach to media, our commitment to ethical practices, and our efforts to drive positive change in society. At Initiative, we don't just drive brand growth —we engineer momentum and foster societal progress. New Business: [email protected]
HR: [email protected]

Our achievement records:

Thailand Media Agency of the Year 2024 - Silver (Campaign Asia)
Thailand Media Agency of the Year 2024 (Media Agency Association of Thailand - MAAT)
Thailand Media Agency of the Year 2024 (AdMan / Ad People)
Southeast Asia Data Analytics Agency of the Year 2023 - Silver (Campaign Asia)
Thailand Media Agency of the Year 2023 (AdMan)
Thailand Media Agency of the Year 2022 - Bronze (Campaign Asia)
Thailand Media Agency of the year 2021 - Silver (Campaign Asia)

We are proud to share that Dr.Sora Kaitkanarat, our CEO, has been appointed as a jury member for the MAD STARS Awards. T...
17/06/2025

We are proud to share that Dr.Sora Kaitkanarat, our CEO, has been appointed as a jury member for the MAD STARS Awards. This globally renowned festival honours excellence in Marketing, Advertising, and Digital Content.

MAD STARS celebrates groundbreaking ideas at the intersection of creativity and technology. As part of the international judging panel, Dr.Sora will contribute his strategic vision and deep industry expertise, representing both Initiative Thailand and the broader Thai marketing community on the global stage.

Please join us in congratulating Dr.Sora on this prestigious recognition. We look forward to sharing updates as he helps shape the future of creative excellence worldwide.

🔗 [Learn more about MAD STARS]
(https://www.madstars.org/adstar/main/AdstarMainView.do)

ขอพระองค์ทรงพระเจริญยิ่งยืนนาน ทรงมีพระพลานามัยแข็งแรงสมบูรณ์ ทรงพระเกษมสำราญ เป็นมิ่งขวัญให้แก่ปวงชนชาวไทยตลอดกาลนานด้ว...
02/06/2025

ขอพระองค์ทรงพระเจริญยิ่งยืนนาน ทรงมีพระพลานามัยแข็งแรงสมบูรณ์ ทรงพระเกษมสำราญ เป็นมิ่งขวัญให้แก่ปวงชนชาวไทยตลอดกาลนาน
ด้วยเกล้าด้วยกระหม่อม ข้าพระพุทธเจ้า คณะกรรมการ ผู้บริหาร และพนักงาน บริษัท ไอพีจี มีเดียแบรนด์ส (ประเทศไทย) และบริษัทในเครือ

ขอพระองค์ทรงพระเจริญยิ่งยืนนาน ทรงมีพระพลานามัยแข็งแรงสมบูรณ์ ทรงพระเกษมสำราญ เป็นมิ่งขวัญให้แก่ปวงชนชาวไทยตลอดกาลนาน

ด้วยเกล้าด้วยกระหม่อม
ข้าพระพุทธเจ้า คณะกรรมการ ผู้บริหาร และพนักงาน บริษัท ไอพีจี มีเดียแบรนด์ส (ประเทศไทย) และบริษัทในเครือ

We are proud to bring home the Best Viral Campaign (Bronze) from FOMA (The Festival of Media APAC) 2025—one of the tough...
02/05/2025

We are proud to bring home the Best Viral Campaign (Bronze) from FOMA (The Festival of Media APAC) 2025—one of the toughest categories this year, with no Gold or Silver awarded.

Big love to our amazing client **KFC**, our creative partners, and media owners who made this monumental campaign happen.

And to our unstoppable team at Initiative Thailand—your passion fuels everything we do. This win is yours. 💥💪

We are honored to have received two Line Awards in the categories of Best Display Ads – Food & Beverage and Best Officia...
20/03/2025

We are honored to have received two Line Awards in the categories of Best Display Ads – Food & Beverage and Best Official Account – FMCG. These achievements would not have been possible without the trust and partnership of our valued clients, KFC and Oriental Princess. We sincerely thank you for your continued confidence in our work.

We are proud to share that all three of our submissions have been shortlisted at the Festival of Media APAC 2025. Our si...
14/03/2025

We are proud to share that all three of our submissions have been shortlisted at the Festival of Media APAC 2025. Our sincere thanks to CPF, KFC, and True Corporation for placing your trust in Initiative Thailand. Your partnership empowered our dedicated team to create impactful, award-worthy work. We're looking forward to the final results with great anticipation.

We are honored to announce that our CEO, Dr. Sora Golf Kaitkanarat has been selected to serve as a juror for The Festiva...
17/02/2025

We are honored to announce that our CEO, Dr. Sora Golf Kaitkanarat has been selected to serve as a juror for The Festival of Media APAC 2025.

Driving business growth by riding on the right trend. The G-R-O-W-T-H framework from our CEO, Dr.Sora Golf KaitkanaratTh...
04/02/2025

Driving business growth by riding on the right trend. The G-R-O-W-T-H framework from our CEO, Dr.Sora Golf Kaitkanarat

Thank you AD ADDICT

2025 Marketer ควรมองหาอะไร ? ในมุมมอง Initiative Thailand เจ้าของรางวัล Thailand Media Agency of the Year จาก 3 เวทีใหญ่

28/01/2025

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จันทร์ 09:00 - 18:00
อังคาร 09:00 - 18:00
พุธ 09:00 - 15:00
พฤหัสบดี 09:00 - 18:00
ศุกร์ 09:00 - 18:00

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รับทราบข่าวสารและโปรโมชั่นของ Initiative Thailandผ่านทางอีเมล์ของคุณ เราจะเก็บข้อมูลของคุณเป็นความลับ คุณสามารถกดยกเลิกการติดตามได้ตลอดเวลา

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