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Goldigga

We are a content company based in Singapore. We create and curate content that adds value to your brand. Take a look at Rupert’s work at rupertengland.com

Goldigga was founded in 2017 by Rupert England – a veteran of the international advertising industry with over 25 years’ agency experience across Africa, Asia, Europe and the Middle East. Rupert has served as a global, regional and executive creative director at some of the world’s leading creative agency networks such as Saatchi & Saatchi, TBWA, MullenLowe, Y&R and FCB. He has created local, regi

onal and global communication campaigns for the likes of P&G, Unilever, BMW, Sony, Virgin Atlantic, Land Rover, Michelin, Mondelez, Nissan and many more world-famous brands. England’s creativity has been recognised all over the world, with his international creative award wins totalling over 60, including Cannes Lions and every major ad award in his home country of South Africa. Other career highlights include Ad-of-the-Year and “Most-Loved” campaigns in South Africa, Vietnam and Jordan; the United Nations Medal for a public service campaign; and his work being quoted in “Disruption” by Jean-Marie Dru and a tweet by Stephen Fry.

05/02/2020

Make Your Crown Supreme is a regional campaign for Head & Shoulders Supreme, a premium anti-dandruff regimen aimed at elevating the beauty credentials of the world's number one shampoo brand.

The lead communication is this film made for web and TV. So far, the campaign has been well-received in Thailand, the Philippines, Malaysia and Singapore.

This was one of many regional films shot by Rupert England of Goldigga on a stint as executive creative director on Head & Shoulders at Publicis One Singapore in 2019.

"The production became my pet project as I saw it is an opportunity to further push the creative boundaries of a brand that I have been working on as a consultant for six years now."

While the film is a homage to ASMR (Autonomous Sensory Meridian Response), it was never intended to be hyper-real.

"The treatment is designed to make consumers perceive Heads & Shoulders as a shampoo that can deliver hair like never before – lusciously thick AND dandruff-free."

England adds:

"It took a lot of work to get the film to its broadcast state. The hair pre-production was the most complex I have ever been involved in. I am proud of the end result and must make mention of my two amazing collaborators on this film: my creative partner Achita Techavanvekin and the film director Sara Marandiny."

Advertiser: Procter & Gamble
Agency: Publicis One Singapore
Scriptwriters: Lynx Ng/Rupert England/Achita Techavanvekin
Art Directors: Achita Techavanvekin/Rupert England
Executive Creative Directors: Rupert England/Sarah Koh
Chief Creative Officer: Ajay Vikram
Film Director: Sara Marandiny for Ta Productions

31/10/2018

This album contains the behind-the-scenes shots from the the One Night In Bangkok film shoot.

All photos by Nicholas Kwan.

Watch the film here: https://www.youtube.com/watch?v=nkE66TobmGo

23/10/2018

One Night In Bangkok is a film made for Porsche Asia Pacific on which Rupert England of Goldigga served as scriptwriter and creative director.

It's one in a series of tribute films – made in New York, Shanghai, Bangkok, Cape Town and London – that pay homage to the three-time Le Mans winning Porsche 919 Hybrid.

The film was shot when the legendary car made a pit-stop in Bangkok on its global farewell tour – after being retired from racing in 2017 as undisputed champion of the world.

In the first week of its upload to the Porsche page, the film achieved over 3 million views with a high rate of engagement (over 35k comments and nearly 5k shares).

In its first month on the Porsche YouTube channel, the film had over 4 million organic views (measurable as Porsche don't buy views).

Every frame was crafted with a lot of love – I'm delighted that Porsche fans and enthusiasts seem to enjoy watching it as much as we enjoyed making it.

Client: Porsche Asia Pacific
Marketing Manager: Yannick Ott
Agency: Keko Singapore
Managing Director: Sidhaesh Subrah
Creative Director: Rupert England – Goldigga
Scriptwriter: Rupert England – Goldigga
Production: The Prosecution Film Company
Director: Ros Yusof
Director of Photography: Alan Yap
Executive Producer: Aundrea Bligh
Producer: Billie Choo-Letts
Production Support Bangkok: Bossa Films
Post Production: Kraftw5rkz
Editor: Eng Yong
Audio Production: Song Zu

23/10/2018

Goldigga was tasked by Keko Singapore to create an integrated launch campaign for Maxigesic – Singapore’s first paracetamol/ibuprofen combination analgesic – to the mass market. This is one of the two filmss we created, developed and produced for web and TV.

Client: AFT Pharmaceuticals
Agency: Keko Singapore
Scriptwriter: Rupert England – Goldigga
Creative Director: Rupert England – Goldigga
Production: Goldigga/Vamos
Director: Yusuf Abdol Hamid
Director of Photography: Foo Chee Chang
Producer: Rupert England – Goldigga
Post Production: Welyon Sujipto
Editor: Welyon Sujipto

23/10/2018

Goldigga were tasked by Keko Singapore to create an integrated launch campaign for Maxigesic – Singapore’s first paracetamol/ibuprofen combination analgesic – to the mass market. This is one of the two content videos we created, developed and produced.

To see the key visuals and other assorted assets, please take a look at the Maxigesic album in Photos.

Client: AFT Pharmaceuticals
Agency: Keko Singapore
Scriptwriter: Rupert England – Goldigga
Creative Director: Rupert England – Goldigga
Production: Goldigga/Vamos
Director: Yusuf Abdol Hamid
Director of Photography: Foo Chee Chang
Producer: Rupert England – Goldigga
Post Production: Welyon Sujipto
Editor: Welyon Sujipto

02/09/2017

Goldigga tribute to Kim Kardashian and Kanye West. Our name was derived from the lyrics of Gold Digger written by Kanye West, Renald Richard & Ray Charles. https://genius.com/Kanye-west-gold-digger-lyrics