29/04/2020
Chatbots in Real Estate
It’s 2020, and chatbots have now truly evolved to now reach almost every aspect of our lives. Right from Facebook Messenger, to Skype to phones – we talk and interact with them. Some assist us in planning our trips while some crack some jokes. When it comes to chatbots in real estate, they have revolutionized the way we buy, sell or rent properties by turning long static forms into an interactive experience.
With bots being deployed across a plethora of industries such as healthcare, e-commerce, retail or hospitality have made a significant impact in terms of ROI and customer engagement. Bots are well and truly poised to be helpful in the world of real estate as well. Be it a real estate agent or a customer, chatbots in real estate prove to be of assistance to both when it comes to saving time, money and additional resources.
When it comes to assisting a visitor who could be a potential lead for you, here’s how a chatbot can turn a potential lead from lukewarm to hot.
Let us assume a visitor is looking to move into a new place or a potential seller is looking to sell their apartment. In both the scenarios, both parties need quick answers, however, when it comes to a real estate agent or a broker or a developer that is taking care of new and old listings, addressing their own sales and marketing goals, and managing past clients — it is quite difficult for them to take time out and cater to the requirements of a random visitor on their website.
Investing time out to ascertain the overall seriousness of the lead from scratch is pretty time-consuming, to say the least. However, it is quite evident that to be successful in real estate, you need to capture as many leads as possible to make sure that you have a healthy pipeline in place from time to time.
Given that majority of buyers and sellers are starting their journeys online, it is prudent to deploy custom chatbots in real estate that assist them in building their sales funnel.
In today’s time of digitisation and online presence of businesses, most of the customers are converted from leads online. In such a scenario, letting all that online traffic go is something one cannot afford to do. Intelligent chatbots in real estate help you tap into that traffic in order to collect and convert leads into customers.