25/06/2025
From 26 June to 1 July, TAT invites global creators to experience Thailand in a whole new light. Featuring two flagship initiatives — Soft Power Fam Trip and Rhythm of Thailand — the campaign shines a spotlight on Thai culture, creativity, and sustainable tourism.
Over 20 international guests including celebrities, influencers, and entrepreneurs will explore culturally rich provinces like Samut Songkhram, Sukhothai, and Chanthaburi alongside Thai creators. Their journeys will showcase key Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional crafts.
One of the campaign's highlights is the Amazing Thailand Saneh Thai Gala Night on 30 June at Dusit Thani, Bangkok, bringing together the best of Thai culture with the "5 Must-Dos in Thailand."
Read the full story on ZOSMA:
https://zosmanews.com/tat-launches-be-my-guest-campaign-to-spotlight-thai-soft-power-on-global-stage/
Discover TAT’s 'Be My Guest' campaign, uniting global creators to spotlight Thai Soft Power, culture, and sustainable tourism across 10 unique destinations in Thailand.