Bibliosexual : Footnotes on media, marketing and people

28/10/2024

AI is a hot subject ... but how it is veiwed and thought of differs
i was asked to look at "how do people think of AI" in a couple of countries ... here is a short article about difference for Thailand Marketing Research Society (TMRS)

https://www.tmrs.or.th/articles/tmrs-insights-flash-october-2024

23/10/2024

GUT HEALTH ... the never ending narrative for wellness and general health.

in late 2019 i did a major global study on the top 80 trends in wellness and health using Significance Systems ... the No.1 and most transformational was . redid some of the study in August and same result. except now it is even a hotter issue and trend and all for reasosn that is is causing even more anxiety and jitters.

thanks to Gary Scattergood and Audrey Yow and the team at FoodNavigator and the growth asia conference for asking me to share ... have a read of the article in first comment

14/10/2024

Hey I will be there 19 till 22nd Nov to run a workshop on "lifestages" and targetting your marketing as part of the Nicholas Hall's OTC Event .. let me know if your around ... pr better still want to send people to the event

07/10/2024

wednesday is ... a day and an issue all need to be thinking about more.

so each day this week i am resharing something i helped put together to get us all rethinking

first off .. thanks again to David Harry Stewartt and the AGEIST for asking me about life and misconceptions

and thanks to EveryAGE Counts for pushing ageism awareness

https://lnkd.in/gj6nUqQa

01/10/2024

It's International Day of Older People ... so a few thoughts on getting marketing to

thanks https://the-internationalists.com/

enjoy

https://www.youtube.com/watch?v=HsmqZEfCMas&ab_channel=DeborahMalone

21/09/2024

Appearing this last week at Vitafoods Asia here in Bangkok for one day only ...gave a talk on with Steve Sowerby on behalf of ... thanks Siobhan VM for taking the photo ( I dragged her along while here on hols as I was a bit nervous on my crutches ...off camera here )

23/08/2024

hey japan friends ... so glad i will be back in tokyo 25 sept to be a part of the ABCs of Japan ( second time around ) session for the https://www.facebook.com/The.ACCJ

9 years and people are still turning up to listen to the great bill hall, jesper koll, Patrick Newell and i talk about trends in japan and what people outside japan are thinking of them

thanks as always to our "producer" Paul Kraft

hope to see my tokyo based friends

20/08/2024

seeing a lot of headlines like this the last few years ... not just in my home city of Sydney ... it is the real issue behind unrest in hong kong, the UK media is full of it, as is the USA and even here in Bangkok.

so Gen Y and Z are having a hard time with this

ah .. so did young adults in 1991 ... when this "trend" was identified in "Generation X" ( yes the real and all too often misunderstood novel by Douglas Coupland ) ... and FYI, in the mid 70s it was a common theme as well for young "boomers".

yes it is a problem now. now doubt about that. and complete sympathy with the issue.

but if you do a just a little homework you will find that most of what we see as "generational" traits were same for previous generations at the same age .... the same life stage

that is what Steve Sowerby and i are digging in to in our "what matters to people" series

episode 1 : with Mark Earls Mark Earls https://lnkd.in/gewAfY8r
episode 2 : with Shannon Kalayanamitr Shannon Kalayanamitr https://lnkd.in/gFcysMBX
episode 3 : with Patrick Newell Patrick Newell https://lnkd.in/grNZAmEj

more to come

and yes PLEASE go read Generation X ... and watch out for my post when i will explain how marketers mistunderstood and abused what it was all about

Aim SiTa

16/08/2024

Rethinking retirement as retryerment

In an enlightening interview with Dave McCaughan, we explore the transformative concept of "retryerment," a term coined by Dave.

16/07/2024

INCLUSIVE V EXCLUSIVE ... yes THAT talk ... i will be the guest of SASIN university in Bangkok on July 24th evening to explain the simplest guide to brand positioning ... if you are around the session is open to any one and free to attend ... and i promise some laughs and some fun

10/07/2024

hump day thoughts ... what matters does not change that much.
it's Wednesday which just means I'm thinking about what needs to be done next few days. to be honest as I work only when needed, on projects I feel like deadlines don't matter much.
but that also got me thinking about what does matter ... remember my mantra for marketers and market researchers is always " focus on what matters to people".
and sometimes , no, most times, that don't change all that much. like our reactions to covid times. I was asked earlier this week " what happened that changed dramatically " .. remember the "new normal" ... which really just meant trends we had seen for ages just speeding up a bit.
as my good mate Faiyaz Ahmed and I suggested in the attached article we wrote a year ago ...

By Dave McCaughan, Co-Founder & Chairman, Marketing Futures & Faiyaz Ahmed, Co-Founder & Partner, Marketing Futures   Seems obvious. But too many marketers forget their basic role: understand what matters to the people you hope will consume your offer and develop that brand strategy that says you c...

07/07/2024

thanks to the art 2 aging crew for asking me to share thoughts

Will Advertisers Ever Get It Right?