16/07/2025
HAPPENING / SACIT Craft Collection 2025
Bid to increase Thai Crafts’ Visibility on the World Stage
BANGKOK, THAILAND / The Sustainable Arts and Crafts Institute of Thailand has launched its 2025 edition of SACIT Craft Collection, showcasing an assembly of works of outstanding artistry by the master artisans, master craftsmen, and craftsmen’s heirs, individuals who have inherited traditional skills from their predecessors as well as new young craftspeople from across the country.
The newly introduced collection is part of a far-reaching plan of action aimed at providing craft makers with innovative ideas and exemplary models from which other products are developed. Specifically, it aims to empowering people in the skilled trade to create powerful forms of cultural storytelling through unique designs and techniques, while simultaneously, raising awareness and recognition of everyday crafts from Thailand on the global market.
The institute’s Chief Executive Office, Asst. Prof. Dr. Anucha Thirakanont, said that SACIT is committed to furthering the advancement of skills, quality workmanship and sustainable growth in the craft manufacturing industry. And in so doing it came up with a three-pronged approach consisting of distinct but interconnected strategies aimed at carrying on the tradition, promoting creativity, and actively supporting eco-friendly products.
Together they work towards achieving the most important goal. That is to say, for a craft product to be a good value, it needs to receive widespread recognition especially among a target audience. And this can only come from the ability to show the high level of skill, care and attention, backed by the richness and diversity of Thailand’s culture and traditional knowledge unique to each particular region.
To ensure that Thai handicrafts be seen and recognized in the global market, a committee was appointed to compile different types of crafts that demonstrate exceptional skill, creativity and a high level of artistic creations considered a masterpiece within its field.
For this reason, the SACIT Craft Collection was born. The handpicked team of experts was tasked with evaluating and certifying workers’ achievements with regard to skills and craftsmanship, the marketability and originality of a product, the power of cultural storytelling, and the ability of a product to effectively adapt for the modern world. At the end of the day it’s all about carrying on the tradition, supporting sustainable practices, creating products with minimal environmental footprint and staying updated on new trends. That pretty much captures the main points of the SACIT Craft Collection 2025.
SACIT is full of praise for people skilled in a particular craft, especially select groups of master artists and artisans who have achieved the highest level of expertise in their respective fields. They include arts and crafts teachers and people who inherit and continue the legacy of their predecessors, as well as SACIT members and up-and-coming young artists and craftsmen. These are individuals who have made a promising start in their careers and demonstrated potential for future success both at home and abroad.
The craft items carefully handpicked and certified in the SACIT Craft Collection are categorized into three groups. They are:
Category 1. Master Craft, also called the Legacy of Master Craftsmanship. It gives special prominence to craft items showcasing superb craftsmanship and the quality of being authentic.
Category 2. Trendy Craft, or craft item specifically tailored to present and future demands. It’s the kind that bridges the gap between the traditional and the modern. Intentionally it stands out from the competition thanks to its creative approaches, design innovations and marketability.
Category 3. Conscious Craft, also known as sustainable craft. As the name implies, it’s brought into existence at a confluence where sustainability meets creativity. It takes into account the importance of ecological sustainability and innovation that enhances the quality of life.
The craft items that have been evaluated and certified in the SACIT Craft Collection will enjoy certain privileges. The benefits include:
1. Recognition of craftsmanship and recommendations, together with a seal of approval and certifications signifying official endorsement, as well as opportunities to participate in special events.
2. Business opportunities, such as marketing support and participation in trade exhibitions abroad, as well as sales events both online and offline, and opportunities for business networking.
3. Exposure in the media undertaken by SACIT and its affiliates in a bid to increase brand visibility and recognition.
Long story short, the SACIT Craft Collection not only serves the purpose of publicizing handicrafts with great potential. But it also creates opportunities for craftspeople to unleash their potential ultimately leading to personal growth and business expansion. And it can happen in real time. To put it another way, the SACIT Craft Collection is more than just giving proper recognition and promoting income generating activities. Rather, it’s about carrying on the tradition, ensuring the knowledge, custom and practices continue to flourish now and in the years to come. The same is true for craft communities in every village and every district across the country.
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Text & Photographs: Press Release
English version: Bob Pitakwong
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