10/12/2024
📊 Bangkok Radio Advertising Insights – November 2024 📻
Here’s a quick look at the key trends from this month's BKK Radio Ad Spending:
✅ Total Ad Spending reached an impressive 315.5M THB, showcasing the power of radio as a trusted advertising platform.
✅ A whopping 86 categories and 455 brands tapped into radio advertising in November.
🔝 Top Categories:
1️⃣ Medicine led the charge with 33M THB in ad spending.
2️⃣ Fairs & Exhibitions followed at 19.4M THB, while Government came in third with 16.8M THB.
🏆 Top Brands:
PTT takes the top spot with 6.7M THB in ads.
GSB and Thailand Top Vote 2024 are strong contenders, with 5.7M THB and 5.2M THB, respectively.
🎶 Radio Station Formats:
Thai Music dominates at 38%, followed by News & Talk at 25.5%.
📈 Ad Spending Over Time:
Spending reached its highest point this year in November 2024 at 315.5M THB, capping off a steady growth trend this quarter.
💡 What This Means for You:
Radio continues to be a highly effective medium to reach diverse audiences across Thailand. Whether you're promoting products, services, or events, leveraging radio’s vast reach can amplify your brand’s presence.
Let us help you craft a winning radio strategy! Contact us today for expert insights and tailored solutions.