NeuMerlin Group

04/12/2025

NeuMerlin Group Extends Congratulations to Princ Suvarnabhumi Hospital on its 6th Anniversary
NeuMerlin Group (NMG) proudly congratulates Princ Hospital Suvarnabhumi on its 6th Anniversary, celebrating six years of being an organization rooted in giving back and its continuous journey toward excellence as a leading hospital in Thailand.

NMG commends the organization's philosophy, which fosters a heart of giving among its personnel across the Princ Hospital network. Furthermore, we applaud their unwavering commitment to policies prioritizing quality medical treatment, swift, and comforting services. We have always witnessed the profound dedication of the management and the entire team. Therefore, we firmly believe that the "Excellence" of Princ Hospital Suvarnabhumi will be recognized by the wider Thai public, strengthened by the collaborative efforts of NMG and the Princ Hospital management team.
Celebration and Dignitaries

On December 2nd, Princ Hospital Suvarnabhumi held its 6th Anniversary celebration under the theme “Believe in Excellence,” coinciding with the launch of “LITTLE PRINCE,” an excellence center for children's health. This launch further expands their comprehensive care for people of all ages, right from the first day of life, solidifying their role as a leading private hospital in the Bangna area and Samut Prakan province.

The opening ceremony took place at the G Floor Activity Area of Princ Hospital Suvarnabhumi, graced by the presence of Mr. Khajitwet Kaewnoi, Bang Phli District Chief; Dr. Wichyaweet Rakklulchon and Mr. Khanat Sirisuwan, Co-CEOs of Principal Capital Public Company Limited; alongside Dr. Somkid Udomkitmongkol, Hospital Director.

During the event, Ms. Wilawan Sae-Aow, Business Director of NMG, attended the ceremony to represent NeuMerlin Group and presented a bouquet of flowers to Mr. Jatuphol Chawapatnakul, Head of Corporate Marketing of Princ Group, to express NMG's sincere congratulations.

#ครบรอบ6ปีพริ้นซ์สุวรรณภูมิ
#หมอเด็ก
#มั่นใจสู่ความเป็นเลิศ

12/11/2025

NMG x Haier

We’re delighted to have partnered with Haier Thailand on the “Creates Every Version of Happiness” campaign. Not only did we help bring happiness to life through the campaign, we felt it too! 💙

28/10/2025

สถิตอยู่ในใจตราบนิรันดร์
น้อมสำนึกในพระมหากรุณาธิคุณอันหาที่สุดมิได้

ข้าพระพุทธเจ้า คณะกรรมการ และพนักงาน
บริษัท นิวเมอร์ลิน กรุ๊ป

25/10/2025

น้อมส่งเสด็จสู่สวรรคาลัย
สมเด็จพระนางเจ้าสิริกิติ์ พระบรมราชินีนาถ
พระบรมราชชนนีพันปีหลวง
เสด็จสวรรคต
สิริพระชนมายุ ๙๓ พรรษา

ธ สถิตในดวงใจไทยนิรันดร์
ขอน้อมรำลึกในพระมหากรุณาธิคุณอย่างหาที่สุดมิได้
๒๔ ตุลาคม ๒๕๖๘

ข้าพระพุทธเจ้า คณะกรรมการ และพนักงาน นิวเมอร์ลิน กรุ๊ป

16/10/2025

NMG x Casio

Throwback to 2024
We’re proud to have partnered with Casio G-SHOCK on the Tough Like You campaign. 💪⌚

15/10/2025

Big thanks to DPU for visiting us 💙
We were delighted to open our doors, share our behind-the-scenes, and exchange ideas about adapting and thriving in the age of AI.

Thank you for spending the day with us. We learned and got inspired just as much as you did.

หลักสูตรกราฟิกดิจิทัลและภาพประกอบ DPU บุกเอเจนซี่ชั้นนำ...

08/10/2025

💡How to Maximize Creative Teams with AI and Innovation🎨

In today’s dynamic business environment, creative teams are under increasing pressure to deliver more, faster, and across multiple channels. AI and innovative technologies are becoming essential tools to help teams work smarter, not harder.

By automating routine tasks like asset management and content adaptation, AI frees creative professionals to focus on what truly matters: storytelling, strategy, and breakthrough ideas. This shift allows brands to maintain agility and creativity while managing growing demands.💭

For organizations without a dedicated creative team, partnering with experienced creative and digital specialists can provide access to this blend of human insight and technological efficiency. Collaboration like this can help brands stay competitive and responsive without the need for extensive internal resources.

At NeuMerlin Group, we’re observing how AI and innovation are reshaping creative workflows and brand experiences. The future belongs to those who embrace these tools thoughtfully to unlock new possibilities.🔓

02/09/2025

อยากทำคอนเทนต์บน TikTok ให้ปัง เช็คด่วน อะไรฮิต อะไรหลุดกระแส?
อัปเดตเทรนด์ TikTok ล่าสุด มาดูกันให้ทันก่อนโดนเลื่อนผ่านฟีด 👀📉

22/08/2025

รวมเทรนด์ถ่ายรูปแบบเจน Z ฉบับชาวเอเจนซี่🔥💻

13/08/2025

Check out our work for Haier Thailand✨ A cute and chaotic commercial film plus key visuals that blend smart tech with warm family moments. Reached over 7M views! 💙📈
Watch full video: https://youtu.be/JCBPH3eqb-s?si=QXRYzDw8aoh2ShA5

08/08/2025

What makes Thai creativity so globally resonant? 🌎

At NMG, we believe it’s the unique blend of cultural richness, adaptability, and a playful spirit that allows Thai ideas to shine on the world stage.

🎬Consider how “The White Lotus” Season 3 chose Thailand as its backdrop, not just for stunning visuals, but for the depth of local storytelling and atmosphere that Thai creatives bring to the table.🪷

Or look at LISA of BLACKPINK, her global stardom is powered by her ability to blend Thai identity with international pop culture, making her a true ambassador of Thai soft power.🖤🩷

Institutions like the Creative Economy Agency(CEA) are also pivotal, nurturing talent and supporting projects that help Thai content and design reach new audiences worldwide. Their initiatives, such as Content Lab and the Chiang Mai Design Week, demonstrate how Thai creative industries are scaling up with innovation and collaboration.

Even in hospitality, Thai creativity is making waves. Soho House & Co Bangkok has become a hotspot for global tastemakers, thanks to its seamless integration of Thai art, design, and that unmistakable sense of welcoming community.

And let’s not forget the role of Thai humour, witty, self-aware, and instantly relatable. Whether it’s viral social media trends or clever advertising, Thai humour breaks language barriers and connects with audiences everywhere.

At NMG, we harness these distinctive strengths to help brands craft campaigns and experiences that are not only locally authentic but also globally compelling. Thai creativity isn’t just about aesthetics; it’s about storytelling, adaptability, and a joyful approach to innovation.🚀

How are you utilising Thai creativity in your brand strategy?

31/07/2025

The phenomenon of viral storytelling, as seen with the success of Mad Unicorn⚡️ (if you haven’t watched it, it’s on Netflix), demonstrates how powerful narratives can shift brand perception and drive creative marketing in Thailand and Southeast Asia. Viral storytelling is a strategic tool that shapes how audiences connect with brands and influences their preferences in a crowded digital landscape.

💡 Emotional Connection and Loyalty
Stories that go viral often tap into shared emotions, dreams, and challenges. In Thailand, where consumers are increasingly discerning, a compelling narrative helps brands form deep, lasting connections with their audience. This emotional resonance goes beyond product features and pricing, making the brand more memorable and fostering genuine loyalty.

💡 Authenticity and Cultural Relevance
Thai and Southeast Asian audiences value authenticity. Viral storytelling that reflects local culture, values, and real-life struggles allows brands to stand out and feel more relatable. When brands share stories that align with the community’s identity, they build trust and become part of the cultural conversation.

💡 Amplified Reach and Engagement
Viral content spreads rapidly across social media, increasing brand visibility and encouraging interaction. Creative marketing strategies that incorporate viral storytelling often see higher engagement rates, as audiences are more likely to share, comment, and participate in the brand’s narrative. This organic amplification is essential for building brand awareness in a cost-effective way.

💡 Continuous Dialogue and Community Building
Effective storytelling invites audiences to participate, whether by sharing their own stories or engaging with brand-driven campaigns. This two-way interaction helps brands create communities around shared values and experiences, which is a key aspect of modern creative marketing in Thailand.

For us at NeuMerlin Group, embracing viral storytelling means focusing on authentic, culturally resonant narratives that invite engagement and dialogue. We help brands move beyond traditional advertising and create marketing that truly connects with Thai and Southeast Asian audiences, strengthening brand recognition and preference.