FoodandTone

28/03/2026

Moving away from the traditional “red-on-red” palette to include light gold and sage or jade greens sounds incredibly sophisticated. It shifts the vibe from “traditional folk” to “luxury editorial,” which is exactly how you catch the eye of a younger, design-conscious audience.
“I have a deep passion for styling Chinese cuisine photography, particularly for the Lunar New Year. This year, I’m moving beyond traditional red to embrace a palette of light gold and soft green, giving the festivities a modern, elevated feel. By blending these tones, we can make the brand’s voice resonate with a younger generation. It’s about reimagining the ‘Emperor’s wealth’ as a timeless aesthetic—bridging the gap between the past and the eternal future.” Chinese New Year cuisine by

28/03/2026

Moving away from the traditional “red-on-red” palette to include light gold and sage or jade greens sounds incredibly sophisticated. It shifts the vibe from “traditional folk” to “luxury editorial,” which is exactly how you catch the eye of a younger, design-conscious audience.
“I have a deep passion for styling Chinese cuisine photography, particularly for the Lunar New Year. This year, I’m moving beyond traditional red to embrace a palette of light gold and soft green, giving the festivities a modern, elevated feel. By blending these tones, we can make the brand’s voice resonate with a younger generation. It’s about reimagining the ‘Emperor’s wealth’ as a timeless aesthetic—bridging the gap between the past and the eternal future.” Chinese New Year cuisine by

28/03/2026

The Cultural Storyteller
The Art of Samrub: A Symphony on a Tray. This version highlights the communal nature of Thai society. It explores how a Samrub isn’t just a meal, but a reflection of the Thai values of sharing, balance, and harmony. It shows how different flavors (sour, sweet, salty, spicy) mirror the complexity of life, yet always come together to create a perfect whole. A production by with and

28/03/2026

This brief focuses on elevating the “affordable authentic” positioning of through high-end visual storytelling. The goal is to make a simple sandwich feel like a curated culinary experience.
1. Visual Direction & Aesthetic
• The “Luxury” Lens: Use a “Macro-Minimalist” approach. Focus on the cross-section of the sourdough to showcase the cellular structure of the bread and the vibrant, glistening layers of the fillings (e.g., the sheen of olive oil, the texture of pesto, the creaminess of burrata).
• Color Palette: Deep greens (pesto), rich reds (tomatoes/prosciutto), and warm golden-browns (crust). Use a dark or neutral wood/craft paper background to emphasize the “luxury” feel while keeping the food the hero.
• Styling Note: Incorporate “controlled messiness”—a stray crumb or a drip of oil—to maintain the “authentic” and “handmade” feel of an Italian kitchen. Styling by photography by Sandwiches by at Sukhumvit 31

19/08/2025

Presenting Thai flavors for requires a photography and styling approach that captures the cuisine‘s authentic warmth and vibrant energy. The images should feel inviting and approachable, using natural light and a rich color palette inspired by ingredients like fresh herbs and chilies. Emphasize a ”lived-in“ aesthetic through intentional imperfections and by showcasing key ingredients and condiments to tell a story. Varying shots from overhead flat lays of a communal meal to detailed close-ups will highlight both the social aspect and the intricate textures of the food, creating a cohesive visual narrative that is both appetizing and true to Thai culture. Photography by styling

19/08/2025

To sip to remember
STYLE : sexy and spirited
Photographer: Pipe at
Venue : . Client :
Immerse yourself in the legendary Jim Thompson’s legacy at the newly renovated Jim Thompson House. The space transcends a simple restaurant, boasting a stunning design and the OSS Bar, a hidden gem in Bangkok’s nightlife scene.
The OSS Bar takes inspiration from the captivating life of Jim Thompson, with design elements that whisper tales of his adventures. Indulge in astonishing cocktails crafted by skilled mixologists, each sip a testament to Thompson’s extraordinary life.
Unwind in the sophisticated ambience, all while enjoying a glimpse of the vibrant local life along the nearby canal. The Jim Thompson renovation promises an unforgettable experience that blends luxury, history, and a touch of intrigue.

08/03/2024

Celebrate international women’s day with hi-networking masterclass brought to you by RICH of JOYand FoodandTone

15/08/2023

15/08/2023