In a short time, our magazine has known quite a few improvements: a more luxurious formula earmarked to seduce a wider audience, a new name to rubber stamp its national-scale calling (le Paris Bangkok outside Phuket), and content now fully translated into English in order to reach the whole expatriates community as well as Thai readers. This cycle of evolution is coming to an end with a last innov
ation: as of September, the magazine comprises 100 pages (16 more pages) and becomes bimonthly (every two months). In order to guarantee an ever-growing exposure to our advertisers, its circulation is doubled to ensure its presence all the way through the two months that each issue will henceforth cover. Distribution will be widened and a restocking will occur for every distribution spots after one month. The additional pages at the end of the magazine will be devoted to highlight businesses through a “Hot Spot” formula, offering our readers a choice of places to go and services to use.
