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Initiative Thailand

Beyond our core business operations, we are deeply committed to social innovation and ESG practices.

Initiative Thailand is an award-winning full-service media-led marketing solutions agency, driving brand growth and social impact through data, cultural insight, creativity, and innovation that moves both markets and communities forward. Initiative Thailand is a premier media-led marketing solutions agency dedicated to delivering data-driven, culturally resonant, and impactful marketing solutions. As part of the global IPG Mediabrands network, we seamlessly blend deep local insights with world-class strategic capabilities to help brands forge meaningful connections with Thai audiences. Our initiatives are designed to address pressing societal challenges, promote sustainable development, and create shared value for both our clients and the community. Our dedication to excellence and social impact has been recognized through multiple "Media Agency of the Year" awards from esteemed organizations such as Campaign Asia, AdMan, and the Media Agency Association of Thailand (MAAT). These accolades reflect our innovative approach to media, our commitment to ethical practices, and our efforts to drive positive change in society. At Initiative, we don't just drive brand growth —we engineer momentum and foster societal progress. New Business: [email protected]
HR: [email protected]

Our achievement records:

Thailand Media Agency of the Year 2024 - Silver (Campaign Asia)
Thailand Media Agency of the Year 2024 (Media Agency Association of Thailand - MAAT)
Thailand Media Agency of the Year 2024 (AdMan / Ad People)
Southeast Asia Data Analytics Agency of the Year 2023 - Silver (Campaign Asia)
Thailand Media Agency of the Year 2023 (AdMan)
Thailand Media Agency of the Year 2022 - Bronze (Campaign Asia)
Thailand Media Agency of the year 2021 - Silver (Campaign Asia)

17/07/2026

"AI helps us decode and analyze emotional signals from consumer data, empowering brands to connect with people at the exact moment they are most receptive, with messages that perfectly match their feelings and needs.“

16/07/2026

"The future of influencer marketing isn't about finding who to partner with. It's about understanding how audiences feel. When influencers match emotions, brands win hearts."

16/07/2026

“Today, brands compete in the Emotion Arena, where reaching consumers at the right emotional state is the key to unlocking the new frontier of growth.
It's time to elevate from Category Entry Points to Emotional Entry Points, creating meaningful brand role that builds lasting memory, deepens brand resonance, and keeps your brand top of mind when decisions are made.”

15/07/2026

In a world where consumers rely on AI Agents to make purchase decisions that are both smart and emotionally fulfilling, modern brands are no longer just marketing to 'humans.' We must make our brands loved and understood by 'AI' to secure the best recommendations, while powered by the creative touch of human hearts.

14/07/2026

Entering the emotional arena where emotion is the next growth lever!
A remark by our own Initiative CEO and Omnicom Media's Transformation lead, Dr. Sora Golf Kaitkanarat

“An effective brief that delivers real business impact and sales must define the brand’s role to fill the emotional gap. By framing the emotional signals of our target audience and unleashing the power of Omni AI, we can drive communications that reach people’s hearts with precision and creativity... shifting our focus from merely reaching a 'consumer touchpoint' to truly 'touching the heart of the consumer.’

13/07/2026

Ready to welcome you!
Omnicom Media Forward Forum, the 2026 thought leadership.
Th! #สนามอารมณ์

10/07/2026

The next level of marketing solutions goes beyond data and AI to Emotion! The Emotional Arena that drives purchasing behavior. OM Forwards, our 2026 Thought Leadership, capitalized on the paradigm shift. Hearing from the industry titans.
See you on July 13th! #สนามอารมณ์