19/05/2026
Terms of Reference (ToR)
Audience Survey Data Analysis Consultant
About FMDC
Fundasaun Media Development Centre (FMDC), formerly Timor-Leste Media Development Centre (TLMDC), was founded in 2005. The organization was initially set up by local staff and supported by the Internews Network. FMDC now operates as a non-government organization that supports independent and community media organizations. FMDC engages in both production and training programs for media practitioners, with a particular focus on radio. In 2009, FMDC was able to purchase the land and buildings it operates on, which has supported the organization’s long-term financial sustainability. In 2010, FMDC launched its own in-house Dili-based radio station, Radio Liberdade FM. In recent years, FMDC has focused on encouraging participation from groups of people usually marginalized within Timor-Leste’s mainstream media. We have produced shows and training opportunities especially for youth, women, regionally based journalists, and people with disabilities.
1. Background
This assignment aims to analyze audience survey data collected from 270 respondents to generate evidence-based insights into audience behavior, preferences, and engagement. The findings will support decision-making related to communication strategies, program development, and audience targeting.
2. Objectives
• Clean and prepare the survey dataset for analysis
• Analyze audience demographics and characteristics
• Identify audience preferences, habits, and trends
• Assess levels of trust, engagement, and satisfaction
• Provide actionable insights and recommendations
3. Scope of Work
3.1 Data Cleaning and Preparation
• Review the dataset for completeness, accuracy, and consistency
• Handle missing or inconsistent data
• Code and categorize open-ended responses
• Prepare the dataset for statistical analysis
3.2 Descriptive Analysis
• Calculate frequencies, percentages, and summary statistics
• Analyze demographic characteristics
• Identify key audience segments
3.3 Analytical Insights
• Conduct a cross-tabulation of key variables
• Identify patterns, trends, and correlations
• Analyze audience preferences and media habits
• Assess trust, satisfaction, and engagement
3.4 Data Visualization
Develop charts, graphs, and visual summaries
3.5 Reporting
• Executive Summary
• Methodology
• Key Findings
• Interpretation of Results
• Conclusions and Recommendations
4. Deliverables
• Cleaned and organized the dataset
• Analytical tables and visualizations
• Final report (Word and PDF)
• Optional PowerPoint presentation
5. Timeline
The assignment is expected to be completed within 5–10 working days from the date of contract signing or receipt of the dataset.
6. Required Skills and Qualifications
• Experience in data analysis and survey research
• Proficiency in Excel, SPSS, Python, or similar tools
• Strong analytical and interpretation skills
• Good report writing and communication skills
7. Selection Criteria
• Relevant experience in data analysis and survey research
• Technical skills in data analysis tools
• Quality of previous work (samples required)
• Understanding of the assignment
Only shortlisted candidates will be contacted.
8. Budget
Please submit your quotation for the above-mentioned work.
9. Reporting Line
The consultant will report to the Project Manager or designated focal point and provide regular progress updates.
10. Expected Outcomes
• Clear understanding of audience profiles and behaviors
• Evidence-based insights for decision-making
• Improved communication strategies and engagement
11. Application Process
Interested candidates are invited to submit:
• CV/Resume
• Brief technical proposal or cover letter
• Financial quotation
• Samples of previous similar work (if available)
Applications should be submitted no later than 30 May 2026 via email to:
[email protected]