Orea

Orea Strategic & creative branding and packaging agency Agence conseil en design et communication

17/07/2026

Some stories are revealed through light.
CARTAEA is a tribute to the sacred lands of Thuburbo Majus, where heritage meets contemporary design. Inspired by Tanit, every detail reflects the elegance, authenticity, and timeless beauty of the Mediterranean.

More than packaging, it's a story captured in every reflection.

14/07/2026
Avant d’être une huile d’olive, CARTAEA est une émotion. Inspirée de Tanit, gardienne de la terre et déesse de la fertil...
14/07/2026

Avant d’être une huile d’olive, CARTAEA est une émotion. Inspirée de Tanit, gardienne de la terre et déesse de la fertilité, elle incarne la puissance créatrice de la nature. Ses bras se déploient tels deux rameaux d’olivier, reliant le ciel à la terre, tandis que la goutte d’or suspendue au-dessus d’elle symbolise le fruit d’un héritage précieux : une huile née du temps, de la patience et d’un profond respect pour la nature. Son étiquette célèbre l’héritage de Thuburbo Majus, site archéologique du nord de la Tunisie, là où les oliviers plongent leurs racines dans une terre chargée d’histoire. Chaque détail du design exprime la rencontre entre l’histoire, la nature et l’excellence. Ainsi, chaque goutte devient bien plus qu’un produit : un héritage vivant que l’on ne se contente pas de goûter… mais que l’on ressent.

Before being an olive oil, CARTAEA is an emotion. Inspired by Tanit, guardian of the earth and goddess of fertility, it embodies the creative power of nature. Its arms unfold like two olive branches, connecting the sky to the earth, while the golden drop suspended above symbolizes the fruit of a precious heritage: an oil born of time, patience, and profound respect for nature. Its label celebrates the legacy of Thuburbo Majus, an archaeological site in northern Tunisia, where olive trees sink their roots into soil steeped in history. Every detail of the design expresses the meeting of history, nature, and excellence. Thus, each drop becomes far more than a product: a living legacy that is not merely tasted… but deeply felt.

03/04/2026
Every detail on a Thimar bottle was crafted with intention. The warm, earthy tones. The bold Arabic calligraphy sitting ...
19/03/2026

Every detail on a Thimar bottle was crafted with intention. The warm, earthy tones. The bold Arabic calligraphy sitting alongside clean modern lettering. The hand-illustrated botanicals : hibiscus petals, baobab fruit, golden honeycomb each telling the story of what’s inside before you even open the bottle.🌿

The label is where heritage meets design , where centuries-old ingredients are given the visual voice they deserve.
Four flavors. Four color worlds.






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