12/11/2021
WHAT IS SOCIAL MEDIA CRISIS MANAGEMENT?
Possible crises in social media accounts can destroy your brand's image in a few minutes. It is necessary to manage the crisis and to be able to intervene immediately. So what can we do?
- You need to create social media crisis plans.
- You should be able to monitor your social media accounts 24/7.
- Incoming feedback should be responded to immediately.
- Create a natural and friendly atmosphere, be sincere.
- Take the pulse of your followers, you need to avoid answers and conversations that will provoke them.
- If necessary, a letter of disclaimer or apology should be written.
- And of course, most importantly, it is necessary to act quickly and provide instant returns in a crisis.