29/10/2025
#作品分享｜藍寶石大歌廳真愛秀 TV Program Visual Identity Package
服務項目 —— 節目視覺包裝設計、2D動畫
還記得電視機裡，
五光十色，陣仗華麗的歌廳秀嗎？
那個在繁華夜晚，隆重登場的表演殿堂，
是台灣人聽音樂看表演的好所在，
更是一代人心中的經典回憶。
這次為公視台語台《藍寶石大歌廳真愛秀》打造節目視覺包裝，
不只致敬，更要讓「秀場榮光」以嶄新方式重返舞台。
在片頭動畫上，
我們希望重現歌舞秀的華麗陣仗， 因此以「對稱」、「重複排列」的手法， 層層堆疊寶石💎、羽毛扇🪭…等元素，並讓舞者的肢體重複堆疊，呈現舞台上的熱鬧氛圍。
整體的視覺風格，
以「剪影」手法表現，強化光影對比，營造充滿戲劇張力的感受，創造大氣又璀璨的效果。
除動態設計外，從節目標題、字卡，到roll card…等，延伸主視覺的設計語彙，在節目中打造一致的觀看體驗。
我們將當年的華麗、悸動與張力， 轉化為當代視覺語言， 讓歌廳秀的絕代風華，能被深刻感受，希望這份經典，也能烙印在新一代的觀眾心中。
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Services provided —— TV Program Visual Identity Package, 2D Animation
Do you know the dazzling, extravagant cabaret shows on television?
That grand stage, appearing spectacularly on bustling nights, was not just a beloved destination for Taiwanese people to enjoy music and performances, but also a classic memory cherished by an entire generation.
This time, we designed the visual identity for Taigi TV Station "Sapphire Cabaret True Love Show." Our aim was not just to pay tribute, but to bring the "glory of the cabaret" back to the stage in an innovative way.
In the opening animation, we wanted to recreate the splendid grandeur of the song and dance shows. To achieve this, we employed techniques of "symmetry" and "repetitive arrangement." We layered elements like gems 💎 and feather fans 🪭, and used repeated overlays of the dancers' legs to capture the lively atmosphere of the stage. We made use of "silhouettes" to enhance the contrast between light and shadow, and foster a dramatic visual tension, resulting in an overall visual style that is both grand and brilliant.
Beyond motion graphics, we extended this core visual language to other production items—from the program title and title cards, to the rolling credits, in order to ensure a consistent and unified viewing experience throughout the entire show.
We translated the splendor, excitement, and tension of that golden era into a contemporary visual language. Our hope is that the unrivalled elegance of the cabaret show can be felt deeply, and that this classic legacy will also be imprinted upon the hearts of a new generation of audiences.
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#藍寶石大歌廳 #動畫設計 #視覺設計
