23/02/2026
TianYu Noodles 天玉麵|品牌識別
在台北天玉街的 TianYu Noodles 天玉麵,結合日本割烹的職人手藝與現代健康風味理念,創造一種既能感受到深層滿足,又能品味輕盈口感的體驗。
我們以麵食、湯頭為靈感發展品牌識別,以及店面招牌與製作物設計,透過湯頭流動的意象,勾勒出 TIAN YU 的縮寫 “T” , “Y”,將兩個字母結合,即會出現漢字「玉」。在動態識別中,我們從一碗麵的湯頭開始,也從 “T” , “Y” 發展,藉由湯頭的流動,轉化為麵條Q彈帶勁的意象,進一步詮釋麵條與湯頭是拉麵的精髓,以及品牌對於味道的堅持。
TianYu Noodles 天玉麵
餐廳地址:台北市士林區中山北路七段63巷3號
At TIAN YU NOODLES on Tianyu Street in Taipei, Japanese kappo craftsmanship meets a modern, health-conscious philosophy. Bito led the project from brand definition and naming to visual identity and signage design. Inspired by noodles and broth, the identity draws on the flowing movement of soup to form the initials “T” and “Y,” which merge into the character 「玉」. In the dynamic identity, the flow of broth evolves into the springy energy of noodles, expressing the essence of ramen through the relationship between soup and noodles.
🍜 Credit below ↓
客戶 Clients|天玉麵 TianYu Noodles
設計團隊 Designed by
創意總監 Creative Director|劉耕名
前期概念 Ideation|甘薇云、王淳慧
視覺設計 Visual Design|甘薇云
動態設計 Motion Design|魏嘉樂
平面攝影 Photographer|高慶和
專案經理 Project Manager|王淳慧
社群企劃 Social Planner|王淳慧