17/07/2025
| ASUS TUF Desktop T500 |
本次形象影片延續 TUF F16 軍事工業風格,以厚重金屬質感貫穿全片,透過深色基調與高光對比手法,突顯產品的堅固性能與高端質地。
影片場景設計靈感源自「要塞」,以巨型結構建立壓倒性的視覺印象;內部結構則由機械組件與精準點綴的重點色調構成,在不過度複雜的美術下,展現科技感與秩序美學。
機甲的設計融入產品外觀語彙,以虛實交錯的方式象徵產品本體性能,傳達 TUF 的堅實效能與重裝風格,打造出一支視覺張力強烈、風格鮮明的品牌敘事影片。
This brand film continues the military-industrial visual tone of the TUF F16 series, emphasizing a robust mechanical aesthetic throughout.
A dark-toned environment paired with sharp lighting highlights the durable build and premium texture of the product.
Inspired by the concept of a fortress, the exterior is designed to impress with its monumental scale, while the interior is composed of structured mechanical elements and accent colors—delivering a sleek, high-tech atmosphere without unnecessary complexity.
The mech design integrates visual cues from the product itself, with alternating layers of realism and abstraction. This metaphorically suggests that the powerful TUF mech is a manifestation of the product’s performance, reinforcing the brand’s tough, heavy-duty identity.
Credit
Client | ASUS
Production House | Muzixiii Studio 目子拾參創意
Director | 李芹羽 Amber Lee、曹書睿 Ray Tsao
Art Director | 白宗穎 Zongying Bai
Storyboard Artist | 鄭丞佑 Chengyu Zheng
3D Artist | 鄭丞佑 Chengyu Zheng、謝靜文 CHOCO、黃子洋 Nunu、王柏淯 Mu Wang
Compositing | 鄭丞佑 Chengyu Zheng、謝靜文 CHOCO、黃子洋 Nunu、王柏淯 Mu Wang