
05/11/2021
The metaverse hype is real, but Microsoft's President recently downplayed the hype and issued a reminder that people will continue to live in the real world. The likes of Mark Zuckerberg have hyped up the metaverse as the next generation of the internet, one that will be more immersive and will include experiences ranging from gaming and social media to its very own digital economy.
That aggressive pitch happens to be a dream that is still far away, and there are a ton of hurdles — both material and regulatory — before the public will feel confident in entering a metaverse. However, that hasn’t dissuaded deep-pocket brands from building their own experiences. Facebook is betting big on Horizon, NVIDIA is dreaming up an Omniverse, while Roblox and Fortnite are already wannabe metaverses. Of course, Microsoft is not sitting idly by either.