INCH KYIV

29/02/2024

Does neuroscience play a role in VR marketing? 🧠 Indeed, VR goes beyond capturing attention; it enhances memory through interactive experiences by engaging senses like vision and touch. The utilization of spatial environments facilitates mental mapping, activating memory centers such as the hippocampus and prefrontal cortex. This not only captures attention but transforms your brand into an unforgettable journey, tapping into the cognitive dimensions of the audience. 🚀💊

26/02/2024

Discover how VR is changing pharma marketing with key use cases. Swipe for the complete list! 🚀

15/02/2024

Imagine your product not just being presented but experienced, offering an immersive education right at the heart of your product's story. 🌈
💡Enter V-Detailing – the immersive product detailing in virtual reality. 🕶️ In a world where attention is the new currency, VR rises above as a guiding light in the world of innovation.

🔍 Key Benefits of V-Detailing for Pharma:

🚀 Engagement Boost: Break free from the limitations of traditional methods and create a memorable experience for your audience; let them interact and explore.

🪄 Immersive Content: Take your HCPs to a place they would never be able to get in real life and it's all risk-free.

📈 Data-Driven Insights: Gain a deeper understanding of your medical experts by tracking user behavior and preferences for targeted and effective strategies.

🎯 Brand Differentiation: Set your brand apart as innovative and tech-savvy utilizing VR for your products detailings.

13/02/2024

We're excited to share the 🧬 latest update to our Virtual Reality (VR) showreel, tailored specifically for the pharmaceutical marketing sector.
https://youtu.be/RVpxoMhjnxQ

Explore the dynamic world of living cells and immersive VR e-Detailings. 🏥 Experience how the future of Virtual Reality can transform your approach to healthcare education and training.

Discover how VR transforms healthcare education 👉 [email protected].

https://inchkiev.ua/services/medical-vrDive into the fusion of science and technology with INCHKYIV's latest Virtual Reality showreel. Begin an exciting jour...

14/12/2023

З неабияким захопленням слідкуємо за розвитком імерсивних технологій AR, MR, VR в Україні. Пишаємось нестримною силою української нації! 🚀

07/11/2023

Imagine a personalized VR experience designed just for you, providing a whole new level of understanding about your medical condition. 🧠️ Would you be satisfied with such consultation? Studies confirm you would!

Utilizing VR in neurosurgical consultations has shown remarkable results in patient education and overall consultation satisfaction. Studies have revealed that patient-specific VR models have boosted patient retention and conversion rates by 32%. 📈 Embracing VR isn't just an option; it's a revolution in patient care, promising a brighter, more informed, and empowered future.

The post is inspired by Robert Louis MD research 💫

31/10/2023

Innovation knows no bounds, especially about giving hope for life. An ambitious MSD VR Lab simulation 🧪 was launched 13th of October at the "Management of Lung Cancer" conference in Kyiv, Ukraine.

The project was created by INCHKYIV Tetiana Robotnytska, Ирина Утриско, Poliakova Mariia, Yaroslav Dryuchin with MSD Ukraine Oncology Team 🇺🇦 special thanks to Juliya Antonets, Маргарита Огнивенко and Ukrainian practicing oncologists Марія Кукушкіна and Nataliia Urzhumova. It provides HCPs (primarily, oncologists) with a platform to practice and refine their treatment strategies, allowing them to observe the potential outcomes of their decisions in a risk-free environment, ultimately benefiting patient care.

MSD VR Lab 🕶 meets Ukrainian oncologists and highlights the potential of VR in medical education.

🙌 Special thanks for pioneering the VR experience to Efimenko Olena, Національний інститут раку, Youry Kondratsky, Anastasiia Domashchenko, Yrii Skorodumov, and OncoHub for opportunity to launch innovative technologies.

Stay tuned for our next posts for more information about the project! 💡

18/10/2023

Looking for the next leap in turning interest directly into prescriptions? Dive into the transformative potential of Virtual Reality. Beyond just immersive experiences, VR is setting a new standard in how doctors train and how their prescribing decisions change.

Did you know?

▫️ A study from PubMed Central highlights VR's role in minimizing medical errors.

▫️ PwC found that VR-trained learners are 275% more confident in applying their knowledge, and they learn up to 4x faster!

VR is an opportunity for Pharma Marketers to enhance the customer journey and boost conversion 🚀 Want to know more about how VR is revolutionising medical education? Check out the studies in the comments and stay tuned for more insights.

10/10/2023

Quick Fact: VR headsets aren't just for home entertainment (B2C). There are specialized ones designed specifically for businesses (B2B)! Look from this perspective: Using a home VR headset for business is like trying to mix a ton of dough with your grandma's vintage mixer. It's not the ideal choice. So, if you're using VR for work, make sure you've got the right gear!

Why choose an Enterprise VR headset?

⚖️ Business-Level Comfort: When it comes to professional tools, especially for long-term, constant use, comfort is crucial.

🙌 Simplified Content Management: Additional buttons on the headset make it easier for pharma experts and medical representatives to manage what's displayed.

👩‍💻 Customization: The operating system is designed to adapt VR content to the specific needs of the pharmaceutical industry.

🧼 Built for Mass Use: Easy-to-clean materials ensure the headset remains hygienic and durable, even with frequent use.

That's why we often recommend the B2B PICO XR devices, well-known for their comprehensive All-in-One Enterprise VR solutions. But remember, we always tailor our suggestions based on each client's unique needs and user experience.