08/01/2026
At PING, we created a 3D explainer for Spark AI by Strider.
Spark helps organizations understand global risks by analyzing open-source data and connecting signals that are hard to spot manually.
Our task was to explain product in a 1-min story that works across the website, marketing funnel, and sales conversations.
We focused on explaining the logic of the product and what it’s really built for, using abstraction where it helps and real UI where it matters.
A big part of the brief was trust. Spark works with serious organizations, so the visuals had to support decision-making.
If you’re building a complex product and need to explain it clearly, while keeping a strong sense of credibility, this is exactly the kind of work we do.