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Готова к самым неожиданным свершениям. Мой бизнес профиль. Хочу развиваться и становиться лучше.

08/05/2022

Make a business plan

The arguments against the business plan are divided into two types:

Why waste time if everything is so unpredictable in this country
But Steve Jobs \Henry Ford\Roman Abramovich achieved success without business plans
There is some truth here. It is impossible to calculate everything, and many well-known businessmen simply did what they loved without a clear plan. But still, it is worth calculating the basic business scenarios and market volume. This will help to structure thoughts and get rid of doubts — or, conversely, to doubt the viability of the idea. All other things being equal, quality planning will not prevent you from becoming the new Steve Jobs.

05/05/2022

Create a Content release calendar

It's almost impossible to have any kind of content marketing strategy if you don't have an internal organization! The main problem when creating content is not so much ex*****on as the development of unusual ideas. So, a well-made content calendar solves both of these problems. It forces you to take a little time during the week to brainstorm ideas and, thus, make a much more cohesive content strategy. Even if you don't do this all year, try using content marketing during periods of active retail trade, for example, on holidays!

03/05/2022

Understand what state you are in now

Before you run to create a blog or newsletter, hold your horses. First, you need to take stock of the content marketing that your small business is already doing. If you are a small team or a single person, your bandwidth will be more limited. Thus, a good content marketing strategy, based not just on desires, but on opportunities, will maximize the areas that you are currently focused on. Maybe it's worth tightening up social networks and improving the quality of photos? Will sending monthly emails be of value and interest to your customers? Even small efforts will greatly affect the credibility of your brand!

02/05/2022

Continuously optimize the user experience

Creating a message that speaks to your target audience is only the first step to success in online marketing. It doesn't matter how good your content is, it won't lead to conversions without a great user interface (UX).

Therefore, make sure that you are constantly testing and optimizing the UX to achieve marketing goals. This includes increasing the speed of the site and navigation, ensuring easy use of your content on mobile devices and much more.

30/04/2022

Focus on existing content
Most marketers today understand that they need to produce large amounts of content to create a traffic base, they often focus on creating new content, losing sight of the value of their existing assets. Marketing Professional's advice: If you want to keep up with today's competitive markets, it is important to use your current content to the fullest.

For example, you can:

Identify your most popular content and use these ideas to inform the future content you create.
Update old content with new data, visuals, or perspectives, and then publish them for more coverage.
Use old content in the form of infographics, videos, slides, etc. You can also turn a series of blog posts into a guide or an e-book report.

28/04/2022

Identify yourself.
Know your differences, your unique offer, and always emphasize it with advertising. Single out your company (product, service) from the bulk of competitors, focusing on the properties inherent only in your Product. Don't single out a few advantages, focus on one, but do it really better than others. Create your own face — logo, corporate identity and website. At the same time, remember about principle 3. Design it so that it is understandable to your audience, and express your Unique Trade Offer in a corporate style — your advantage.

26/04/2022

Make important decisions on your own
🧬🦠🧬
Business development should first of all be handled by the owner himself. An employee is unlikely to think about how you can earn more, most likely he will just perform his duties well. This is where your contacts and the experience of fellow entrepreneurs can be especially useful to you. Development may consist in scaling retail outlets, opening branches in other cities, selling your company's franchise, or simply expanding the office and increasing the number of employees. In any case, here, as well as at the initial stage, it is necessary to carefully calculate and weigh everything, bearing in mind that making key decisions is the task of the business owner.

24/04/2022

Bill Gates, American entrepreneur, one of the founders of Microsoft

Stop acting like you have 500 years left to live.

Don't waste your time. Every second spent doing nothing is a missed opportunity. Set goals, plan the day and always try to fulfill your plans to the maximum — these principles are guided by Bill Gates.

Gates was expelled from Harvard for failing because he didn't want to waste time attending lectures. In the six years between 1978 and 1984, when he was just starting his business, he had only 15 days off. He spent all his time at work in the office, and to distract himself, he went to the movies. Gates reads 50 books every year—about one a week. Purposefulness, hard work and diligence made Gates the richest man on the planet.

23/04/2022

Oprah Winfrey, the first black female billionaire in history

Now Oprah Winfrey is one of the richest and most influential women in the United States. But her path to success is a story of constant overcoming. The TV presenter was born in a poor family. She lived without her parents, with her grandmother, and hardly attended school. At the age of 13, Oprah rebelled and ran away from home. At the age of 14, she gave birth and soon lost a child.

After that, Oprah promised herself to change her life, took up her studies and became one of the best students. Thanks to her diligence and talent, she went to university and became the first black female TV presenter in Nashville, and then opened her own program, The Oprah Winfrey Show. According to the TV presenter, the main thing is to be yourself and not be afraid to fail.

22/04/2022

Listen to your gut

If your "mind" says: "No, no. This is not our person, it is not necessary to take him into the company," listen. Rationality is great, but when you feel in your gut that something is wrong, it means that it is. People have the ability to subconsciously pick up weak signals that the brain has not had time to process into a conscious and reasoned decision. So see point 1 – and trust yourself.

21/04/2022

Dream globally!!!

Now I can say with confidence that almost all the goals that I set myself 5-10-15 years ago have been achieved by me. But I do not know if this is good or bad, because I understand that the level of my claims was not the highest.

Some of my peers have achieved many times more, and first of all this is due to the fact that they wanted more, they dreamed of more.

I suspect that if I wanted more, too, I would have achieved this. Although, at the time when I formulated for myself 15 years ago: "I want to buy a 2-room apartment in the Moscow region and become the head of the sales department in my company," this dream was unrealistic, and I did not understand how to achieve this. And 2 years after I formulated it for myself, I already had an apartment and a position. And this was a definite beginning of my journey.

In my opinion, our people do not know how to dream. As I say at my master classes, "a dacha, a wheelbarrow and a dog" is the limit of dreams for our man.

And nobody teaches us to dream globally.

At the same time, meeting with the top officials of various companies that are market leaders, they all tell me that it all started with their dream, which at the time they came up with it seemed to all the people around them madness.

Well, let it be madness, let people twist their finger at the temple, let you not have many like-minded people. All the same, everything depends on yourself, and not on someone else. It all depends on your dream and on the subsequent actions that will need to be done in order to come to this dream.

20/04/2022

TOP 6 Tips for advertising on Facebook

Tip 1: Keep an eye on your competitors
I am sure that you are already following them and their activities, but I am not even talking about competitive analysis right now, but about their advertising. What works for your competitors, most likely, can work for you. That is why it is important to keep track of what advertising strategies they use in their work.

Tip 2: Hide and don't let your competitors follow you
Now you need to make it difficult for competitors to spy on your ads. Of course, no one wants their ads to be tracked.

Tip 3: Look for advertisements on your subject
The BigSpy service will help in this – it finds advertisements by keywords.

Tip 4: Use Facebook Audience Insights

Tip 5: Look for an audience with similar interests

Tip 6: Feel free to use remarketing
Use remarketing to attract those people who clicked through your ads to the advertised pages, but did not complete the target action.

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