SD media team - Digital marketing & advertising

15/06/2022

"10 Mistakes that kill your Facebook Ad !"

1. Not using video to create your retargeting audience
Still boosting blog posts to create a relevant retargeting audience? Congratulations you're wasting a ton of money.
You can pay 30 cents for someone to click through on your boosted post to add one person to your retargeting audience.
Or, you can pay 1 - 3 cents for a person to view your video and get added to your retargeting audience.
That's 10X - 30X cheaper.
With that said, you only want to retarget visitors who viewed a video for at least ten seconds
2. Not using manual bidding
Most marketers don't use manual bidding because it's complicated to understand. Well, let me break it down.
Let's say your company is willing to pay a maximum of $2.00/lead.
So, you set the bid price to $2.00.
But...there's a problem.
The competition from all advertisers targeting your audience sets an average bid price of $3.00 (Facebook suggests bid prices to help you understand the average)
In this case, your ad won't be shown all the time.
The good news: Not all advertisers spend money on Facebook ads at the same time and the number of people from your audience active on Facebook changes.
As a result, the average bid price might fluctuate from $3.00 to $1.90.
In turn, your ad will get shown for only part of the day.
That's okay if you put a giant budget behind your ads, so they're in full force when they do get shown.
Learning lesson: Manual bidding will save you a lot of money - use it.
3. Overlapping lookalike audiences from the same email list of a particular product purchased
You have two campaigns targeting lookalike audiences: 1%, 2%
The problem is your campaign hitting the 2% lookalike audience doesn't exclude the 1%. This makes it impossible to identify how well your 2% lookalike audience performs compared to the 1%.
4. Not putting the prospect's desired result in your headline
"Become a better marketer"
"Get funding in 30 days"
5. Not using community validation
"Join 10,000 other vegans"
6. Not using branding validation
"See why Intercom, Autopilot, and Drip use us"
7. Not using scarcity
"Only 30 left"
"Closes tomorrow"
8. Not using emotional triggers
• City of your audience
• Prospect lingo (e.g. tech bros)
• Smiling faces in your ad image
• Relevant landmarks in your ad image (great for hyper-local marketing)
9. Not using humor or controversy
The best Facebook marketers use humor and controversy in their ads (e.g. "tech bro" example)
10. Not using square video
Square video converts better. Enough said.
Regards, SD Media team

09/06/2022

How to create an SMM strategy?

Step 1. Setting the goal

Strategic thinking means understanding business goals. Try considering these questions:

What are the brand's key products and services?
Who is the target audience?
Where is the competition coming from?
What are the current business challenges?
What is the immediate marketing plan?

Remember! Having a specific goal is key to creating a good SMM strategy that will lead to real business results for clients.

Step 2. Preparations

Request any available insights and gather information on the current lay of the land. This way you’ll have a good starting point for building the strategy.

Google Trends will be helpful for niche and trend analysis.

LiveDune looks at social network stats for your client and its competition.

YouScan allows you to look into what people are saying about brands online.

Target audience pen portraits will help you to identify pain points and gain insights. Handpick 30–40 people from similar communities and study their behavior on social networks.

Step 3. Concept
Think through every step you take on each platform (social networks and the website) to fix each TA segment's pain points and meet their needs.

Concept. Decide what you want the profile to be: a fun page, an online cookbook or a collection of lifehacks.
Categories. Decide which categories and topics you will use to organise your regular posts.
Text ideas. Suggest 7–10 texts with different tones of voice for the client to choose from.
Design. Choose several references and come up with a few design concepts.

Step 4. Promotion

Create a target audience attraction plan for each platform:

Target. Outline potential formats and settings that are suitable for each TA.
Influencer marketing. Draw up a pool of relevant bloggers and work out a project concept.
Special projects and contests. Provide a detailed description of available mechanics.

Step 5. Implementation

Make a brief plan for each platform. Think about what needs to be done and for which audience.
Break the work up into 3–4 steps. Set goals and make a detailed content and promotion plan for each platform. Use a spreadsheet for your convenience.
Spell out KPIs for every step in line with the tools at hand.
Track results. Make strategy adjustments wherever necessary.

09/06/2022

Audit: Instagram checklist

23/05/2022

23/05/2022

23/05/2022

https://marketsplash.com/best-advertising-blogs/

You can't go anywhere these days without seeing ads. They're on your TV, your phone, your work laptop, and your favorite blog.

23/05/2022

https://moz.com/blog/how-to-bring-life-to-your-brand-with-facebook-canvas

Facebook's new Canvas ad platform is worth a look for brands looking to up engagement on the social network.

23/05/2022

https://moz.com/blog/facebook-funnel-that-converts-whiteboard-friday

Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.

23/05/2022

https://moz.com/blog/advanced-content-promotion-strategies

If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.

19/05/2022

19/05/2022

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