Proud To Be a Musoga

Proud To Be a Musoga Campaign to restore pride, unity & devt in the Basoga, once proudly renowned for producing many 1sts There is a swagger in the footsteps of Basoga.
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P2BAM....Proud Musoga....The Rebirth of Busoga - From Zero To Hero
In the 1960s / 1970s, Busoga was once the academic hub, agricultural basket and industrial heartland of Uganda. With the departing Asians and their business collapse, the professional brain drain and industrial relocation to Kampala, Busoga fell into abject poverty, falling standards. In August 2014, the current Kyabazinga wa Busog

a, HRM William Wilberforce Khadumbula Nadiope IV, grandson of Kyabazinga William Wilberforce Nadiope, the first Vice President of Uganda, was crowned.

- In just 5 short years of his reign, we have witnessed a remarkable transformation in the fortunes of Busoga and people of the Basoga. This was unthinkable when he was crowned in pomp but confusion in 2015. Below are some of his remarkable accomplishments:

- Kyabazingaship - Came to the thrown after several years of a Kyabazinga vacuum following the death of the late Kyabazinga HRM Henry Muloki; Today we have a young, handsome, visionary, dynamic, intellectual, global King firmly in place and leading and loving his people. Where ever he travels he is thinking about how to develop Busoga.

- Busoga Kingdom - Before it was characterised by infighting, lacked vision, dynamism and energy; Today the Kingdom is focused, action oriented and results driven with a focus on serving and delivering to the Basoga people.

- Busoga Kingdom Leadership - Headed by a capable, respected, professional Katukiro; assisted by an able, qualified cabinet drawing across the wide spectrum of Basoga (race, religion, private and public sector). And all are part-time giving their services out of love and free to Busoga!

- Busoga Politics - Before Busoga was dominated by selfish politicians; Today politicians are less visible, more accountable / even fear the electorate. Today Culture dominates Busoga!

- Mama Busoga Effect - Busoga would not be where it is today without the love and devotion for Busoga by Speaker and Mama Busoga, Rt Hon. Rebecca Kadaga, in pushing the government and the people of Busoga to work together. A mother's hand is a nurturing hand!

- Busoga Kingdom Focus Areas - Before the Kingdom had no plans for developing Busoga; Today Busoga focuses on Tourism, Agriculture, Education and Health and the results are starting to come through; In Tourism, Kagulu Hill is now the most participated outdoor adventure), Jinja is no longer a ghost town but has new roads, shopping malls and a new Bridge; Busoga education is being remodeled to develop Basoga youth with skills fit for the 21st century

- Basoga Youth - Before, the youth (70% of the population) was idle, unfocused and not interested in Busoga but to go to work in Kampala!); Today they are happy to stay in Busoga and to regularly follow and attend the Kyabazinga's events e.g. Masaza Cup because they have a King who is young like them and they can relate to and follow.
- Busoga Personalities - We have gone from being Zero to Hero in Uganda - Superstars like Queen Quiin Abenakyo (Beauty with a Purpose) have dramatically changed national / global perception of Busoga / Uganda and the importance of the Musoga girl-child; Eng. Moses Magogo took the Uganda Cranes back to the AFCON glory days of 1978!

- 'Proud to Be a Musoga campaign', - We have witnessed an enormous increase in 'pride' in the Basoga - The Basoga are coming out in numbers to be identified, are uniting and working together - All over the world Basoga are now Proud again to be Basoga. Basoga in working in Kampala government offices no longer hide; Baganda no longer laugh at us. Even the Busoga Rolex is celebrated nationally ad globally as the fastest growing fast food in the World! We walk with our heads high in public – We have gone from national laughing stock to respected Uganda / global citizens - From Zero To Hero. All thanks in conjunction to the great efforts of the Kyabazinga, the Kingdom of Busoga and the people of Busoga

Busoga Ensuula Empyaka. Busoga Okwisania N’Amaaani. The Future is Bright. This is Our Time

05/08/2025
MTN UGANDA'S CEO PAYS COURTESY CALL TO KYABAZINGA AT IGENGE PALACE MTN Uganda's Chief Executive Officer,  Madam Sylvia M...
09/07/2025

MTN UGANDA'S CEO PAYS COURTESY CALL TO KYABAZINGA AT IGENGE PALACE

MTN Uganda's Chief Executive Officer, Madam Sylvia Mulinge, has this morning paid a courtesy visit to the Kyabazinga of Busoga, His Majesty William Gabula Nadiope IV.

Ms. Mulinge was received by Busoga Kingdom Prime Minister Owek Joseph Muvawala together with the 2nd Deputy Prime Minister and Head of Partnerships and business Alhaji Osman Ahmed Noor at 10am

Flanked by her top managers, Ms Mulinge was ushered in the Palace where she met and interacted with the king.

In his remarks, The Kyabazinga welcomed Mulinge at his Igenge Palace, and the two had successful discussions about strengthening the partnerships between ObwaKyabazinga and MTN Uganda

The king thanked Sylvia and the entire management and staff at MTN Uganda for associating with culture and the kingdom and the tremendous support they give to the different kingdom activities.

The monarch informed the CEO about the initiatives and responsibilities he and Inhebantu are championing such as the initiative to end teenage pregnancies, early marriages, keeping children in schools and improving youth livelihoods in Busoga and Uganda in general.

The campaign dabbed “Abasadha n’empango” (men are Pillars) is being implemented by Kyabazinga Initiatives with support from UN AGENCIES and other partners and it focuses on inspiring men and boys to be at the forefront of combating these vices

Busoga Kingdom’s premier Muvawala said Busoga Kingdom has built an image which is worth associating with and basing on a kisoga phrase “Mwino akuwa gw’owa”, Muvawala called upon Abasoga to support all MTN services and programs in Busoga.

He commended MTN for harnessing the emotions associated with culture.

Busoga Kingdom’s 2nd deputy Premier Alhaji Osman Ahmed Noor who is also the head of partnerships and business in the kingdom, said MTN has stood with Busoga Kingdom for seven years and it proudly sponsors the Kyabazinga’s Coronation Anniversaries, the famous MTN Busoga Masaza football tournament, the famous MTN Masaza Cycling race and the annual Iftar for the Muslim community.

He thanked Sylvia and MTN for the mutual building of both brands and asked them to extend support to other areas.

MTN Uganda’s CEO, Ms Sylvia Mulinge, expressed MTN's profound gratitude to the Kyabazinga for the endorsement of their company and the Goodwill the kingdom offers to them

She retaliated their commitment to continue the support for the current programs and pledged to join the King's campaign to combat teenage pregnancies and keeping children in schools.

Mulinge informed the king, that through MTN FOUNDATION, they support and invest in Education, Health and improvement of youth livelihoods and that they are indeed ready to support the king's initiatives.

At the same event, the CEO revealed that MTN UGANDA will start to sponsor women sport in the kingdom as a way of being inclusive in their dealings with the Kingdom.

She emphasized the urgent need to support the Kingdom to completely eliminate teenage pregnancies so that many young women finish school and ensure that they create sustainable futures for their families and communities.

Mulinge was accompanied by Mr. Martin Ssebuliba, the chairman Communications department in charge of branding and communications, Mr. Ssenyonga Ibrahim, General Manager MTN Uganda, Ms. Dorcus Batwala, the General Manager Customer Experience, Mr. Brian Mbasa, the general manager, MTN FOUNDATION and Mr. David Nsiyona the MTN Busoga region Distributor and director World Planet Communications.

Present at the ceremony were, Owek Yudaya Babirye, Minister for Kyabazinga Affairs and ED. Kyabazinga Initiatives, Busoga Kingdom’s Permanent Secretary Sajjabi Godfrey Samanya, the Head of Communication and Protocol Andrew Ntange, Education Minister Nasabu Nantale, Constitutional Affairs Minister Alex Luganda and. Sports Minister Amin Bbosa among others. -End-

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