06/08/2025
ADMINISTRATION STRUCTURE FOR A NEW TV STATION:
A new TV station doesn’t need a bloated structure. To reduce operational costs while staying efficient, roles can be merged strategically. As the station grows, departments can later be separated based on scale and demand.
Just Have The:
1. Station Manager
Leads the entire station, ensuring smooth operation, licensing compliance, budgeting, and strategic decisions.
2. Programs & Content Manager
Oversees programming schedules, content quality, and audience relevance.
3. Production & Creative Manager
In charge of studio production, graphics, field shoots, OB van coordination, and post-production editing.
4. Technical / Broadcast Engineer
Handles all equipment, signal transmission, IT systems (where possible) and ensures on-air broadcast stability.
5. Marketing & Sales Manager
Drives revenue through advertising, partnerships, promotions, and audience engagement strategies.
6. News & Editorial Lead (if running news)
Guides editorial direction, manages news reporters, anchors, and ensures journalistic credibility.
7. Administrator (HR & Logistics and Finance)
Manages staff coordination, internal communications, procurement, scheduling, and logistics.
Responsible for payroll, financial records & budgeting.
Note:
As your station grows, roles like Social Media Manager, Finance, Legal Compliance, Talent Manager, and Separate Field Crews can be added independently, etc.
👨🏽💼 Need Professional Guidance?
Excellent Communications is here to help you START , BUILD or STREAMLINE your TV or radio station efficiently and professionally.
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