Fresh Television has been broadcasting in Uganda, since the Government digitalized the broadcast media in 2017 and the company was licensed in June 2017. Fresh Television was allocated a digital frequency on(channel 062). It began transmission five months later in November 2017 and now broadcasts to a well discerning audience of over 5 million people. The establishment of Fresh Television as a Chr
istian station was in response to the yearning of Ugandans for a TV station that will among other things:
* * Give an alternative medium of communication to the Christians and its policies, and hold promote Christian social values.
* * Promote a conducive ethical culture that preaches peace and love within a hurting community.
* * Increase the wide spread of the gospel of Jesus Christ as mandated by the faith. Our news department that was founded 1 year ago is set to promote the following;
* * Give an alternative medium of communication to the government and its policies, and hold public officers accountable to the people;
* * Accommodate opposing views;
* * Inform and educate the general public on how they are governed as well as, what their civic responsibilities are;
* * Uphold the ideals of balanced reporting, objectivity, fairness and the right of the individual to communicate. The company is staffed with some of the best broadcast journalists in the country, some of whom have received training in top journalism schools in the country
