23/04/2026
Most Ugandan athletes retire with memories, Not wealth.
I know this because I lived it.
From the courts with Miracle Eagles to now working in fashion, one truth has became clear that “Talent builds fame. It does not build wealth.”
The real question is uncomfortable:
Why are Uganda’s basketball legends, players who defined generations, not among the richest athletes today?
It’s not because we lacked greatness. It’s because we lacked ownership.
No trademarks.
No image rights.
No licensing structures.
So our names built culture, but never built capital.
As we approach World IP Day tomorrow with the Uganda Registration Services Bureau URSB under the theme “Ready, Set, Innovate,” this is the shift athletes must make:
Be ready to understand your value.
Get set to protect it.
And innovate by monetizing it.
I’ve broken this down using real Ugandan scenarios and practical steps for athletes, federations, and policymakers.
This is not just a conversation, it’s a correction.
Read the full article here: https://bit.ly/42lzu9U / Latest on my website
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