18/06/2021
We have seen many companies like British Petroleum paying $210,000,000 for a logo, BBC Logo Redesign costing $1,800,000, CitiBank - $1,500,000 Pepsi, Posten Norge, many more, putting millions of dollars into their logos, this is not bad but the overall expensive logo concept doesn't guarantee your business success...
This is because your logo is not your BRAND 😐
A logo is just like a symbolic representation of your business, your brand or identity. It's like a full stop at the end of the sentence.
Your Brand is people's gut-feeling about your business, system or company.
Marty Neumeier said "We can't control the process but we can influence it"
Link to his book the Brand Gap: Revised Edition https://g.co/kgs/za9Mbr
#2021