Golden Hour

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Ada, MI
Golden Hour

Michigan's first virtual production studio. Created and operated by IDEOLOGY Productions.

05/21/2025

Photographers are embracing virtual production to craft dynamic lighting, immersive environments, and seamless backdrops, all in-camera and in real time. Visit https://www.goldenhourgr.com/blog/led-volume-photography-a-new-era-of-creative-control for the full blog.

04/17/2025

Welcome to the Lounge.
It’s the first stop for clients and talent when they walk into our studio, and it’s more than just a waiting room. With arcade games, ping pong, comfy seating, and a vibrant mural by local artist , the lounge sets the tone for the day. Complete with a dedicated hair + makeup/wardrobe suite, it’s our version of a green room. Equal parts creative hub and chill zone.

03/31/2025

A quick stop at the beach this morning has us forgetting all about that Michigan weather. 🐚🌊

03/20/2025

Virtual production isn’t just for creating expansive, immersive worlds. It’s just as powerful for achieving a clean, polished, and intentional look. This was one of those times.

For this shoot with Oak Street Health, we could have used a traditional c*c wall, but when you have access to a space like ours, why not take it to the next level?

Our created a seamless, infinity clean sweep— a sleek, boundless white environment that kept the focus exactly where it should be: on the talent. The result? A crisp, elevated look and an unforgettable experience.

02/19/2025

Our friends at knocked it out of the park with this campaign they filmed in our studio for healthcare.gov. Our GH team built six custom environments in , each uniquely designed and overlayed with a monochromatic color filter. Tibbs paired these vibrant virtual environments with carefully chosen practical elements and live actors, resulting in a visually stunning and truly unique treatment. This project highlights the power of blending cutting-edge with real-world filmmaking techniques, while also exploring new, unconventional approaches to storytelling.

11/21/2024

The dance team had their virtual production moment in front of the LED Volume, and we brought out the NU.TRON by to keep up with their moves. This intuitive camera guidance system made capturing every step, spin, and hair flip smoother than ever.

10/09/2024

Behind the scenes with filming a scene for newest music video Arcturus Beaming from their new album Beyond Beyond Beyond. 🎶

Using a driving plate as the video display on our LED volume, they were able to simulate realistic and safe automotive shots.

08/30/2024

It’s maintenance week at the studio and we’re getting into the details—literally. Every pixel counts, so spent the past few days making sure our 54’ LED wall is in perfect shape. To replace even a single pixel, we use a suction tool to carefully remove one of the smaller panels within the larger display. From there, it’s all about precision as we solder new pixels into place.

07/23/2024

Brand new rock band, , making some noise in our Stage B.

06/14/2024

Six locations shot in two days… in one studio.
That’s . 🎥✨

Check out our BTS of .studio's spec shoot, where 30+ creatives came together to experiment in our space.

06/10/2024

What would you film with one day of ?

Collaborating with Cart & Horse and some seriously talented friends, we brought this spec shoot to life. This project showcased the expansive potential of virtual production and provided an opportunity for local creatives to explore this innovative medium.

05/23/2024

Finished project from when Ferris State University students visited our studio for an immersive virtual production workshop. Our team prepared a production to give students a full experience on a professional set. Students were able to get real hands-on experience handling and operating our Arri LF, pulling focus, adding finishing touches to set design, and seeing up close the relationship between and .

Address

6352 Fulton Street E
Ada, MI
49301

Website

https://www.goldenhourgr.com/

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