IDEOLOGY Productions

10/02/2025

Our team had the honor of photographing tech legend and Apple co-founder Steve Wozniak () during this year’s (). ⚡️

09/22/2025

Oktoberfest at IDEOLOGY 🍺🥨

09/08/2025

We’re growing our network of trusted event camera gimbal operators in West Michigan. If you’re local, experienced with gimbals, comfortable covering live events, and open to occasional travel, we’d love to connect! Email Colton for more information!

08/19/2025

We teamed up with to capture Bissell’s lil green machine in its natural habitat. 👏

07/28/2025

We’re hiring a Motion Graphics Designer + 3D Artist to join our team! This role blends technical skill with artistic vision to deliver standout visuals across a wide range of projects. You’ll work in a collaborative environment that values creative excellence and strong team culture. See full job listing and apply on LinkedIn (link in bio).

07/24/2025

Back at ’s Wawyé Oasis this week with our photo team and our friends at , capturing even more sun-soaked moments of this dreamy space. Always a treat shooting in such a stunning environment. 🌴

07/23/2025

Our 3D team created this dynamic CGI shot for Gun Lake Casino’s Wawyé Oasis launch. After modeling the casino dice, we digitally rolled it until we landed the perfect motion, then used Houdini’s FLIP Solver to simulate fluid for the most impactful splash. A bit of time remapping and a cinematic camera move brought it all together.

Big thanks to for bringing us on for this one! 🎲

07/18/2025

We teamed up with on this dreamy launch for ’s new Wawyé Oasis.

Shot on our c*c wall (swipe for BTS) and brought to life by our artists in post, this photo/video hybrid shoot has us still feeling like we’re floating.

More soon. 🌴

06/18/2025

Sometimes you’ve got to rise to the occasion (and by occasion, we mean camera angle).

With risers for the NU.TRON, a scissor lift, and ’s total disregard for heights, we’re dialing in the perfect overhead shot.

06/03/2025

What you’re seeing is the Dedo DPB70 (nicknamed the “Big Light” for a reason). It’s known for throwing a powerful, focused beam with minimal spill.

On this shoot, we used the Dedo to replicate a massive shaft of sunlight, like what you’d see pouring through a cathedral window into a dim, vast space. That single beam grounded the scene in realism, giving scale and emotion to a virtual hotel lobby built entirely in Unreal Engine.

We shaped the beam with modifiers and haze, blending physical light with digital architecture to create an image that felt cinematic, atmospheric, and believable, all captured in-camera.

05/16/2025

Just your standard overnight shoot… with a quick basement break for a tornado watch.

The crew kept sharp, the coffee kept flowing (thank you ), and the whole set felt like it was pulled from another era — courtesy of our incredible art department.

The storm passed, but the momentum never did.
Big love to this crew. 🖤

05/07/2025

Photographers, this one’s for you. LED volumes aren’t just for video, they’re changing how we shoot photos too.
Check out how Golden Hour is making it happen:

In the world of visual storytelling, virtual production is no longer just a buzzword. It’s a creative and logistical breakthrough.