12/15/2025
Despite the hype, AI tools aren’t replacing traditional search for car buyers.
We are undoubtedly at the beginning of the AI age; however, some of the claims being made about AI are based purely on assumptions, rather than data or studies.
It’s about time we apply some facts and data to this conversation, so you can make informed decisions for 2026 based on where consumers are actually searching. Your traffic, leads and sales/service success depend on it.
Learn why SEO and SEM still drive nearly all dealership leads heading into 2026:
✏️Wikimotive
AI tools aren’t replacing search. Learn why traditional SEO and SEM still drive dealership leads in 2026.