05/27/2026
And Srila Prabhupada he received the same instruction that Haridas Thakur and Nityananda Prabhu received from Lord Chaitanya. To spread the glories of the Holy Names of the Lord in service to the devotees. And it was the same instruction that Bhaktivinode Thakur gave to Srila Bhaktisiddhanta Saraswati Thakura. And it was the same instruction that Srila Prabhupada received from his guru maharaja. And I believe in 1944, in order to fulfill this instruction, more than 20 years before he even came on the Jaladuta to the West, to fulfill the order of his guru maharaja, he established Back to Godhead magazine. And when he came to the West, in 1966, sixty years ago, Srila Prabhupada established Back to Godhead magazine in America. They were just doing mimeographs, but it was so important to Srila Prabhupada. He called it the backbone of our movement. And today, so many years later, Back to Godhead magazine, which is so much a legacy of Srila Prabhupada's compassion, is very much in danger because there is such a decline in people subscribing to it. So we are making a humble appeal... please subscribe to Back to Godhead magazine. https://btg.krishna.com/subscriber-services/