Satellite Films

Satellite Films Satellite Films is a 2022 Telly Winning full service creative strategy and video production company.

Why Drama Matters in Life Science MarketingHumans are hardwired for stories. Even the most scientifically literate audie...
10/02/2025

Why Drama Matters in Life Science Marketing

Humans are hardwired for stories. Even the most scientifically literate audiences can struggle to connect emotionally with raw data. Storytelling bridges metrics and emotion, transforming complex ideas into something relatable and memorable.

Here's an image from a film we produced for an Animal Hospital. The film resonated not because of the medical data, but because of its human story.
Think about the last time you truly remembered a data point. Chances are, it was wrapped in a story—a patient’s journey, a groundbreaking scientific achievement, or a discovery that changed lives.

By "drama," I don’t mean exaggeration, I mean emotional relevance. That’s what brings data to life.

Identify the Human Element:
Behind every dataset lies a human story. Whether it's the impact of a new medical device on patient outcomes or the potential for a groundbreaking drug to improve lives, start by identifying the human impact behind your data. Who benefits? What’s at stake? Making your audience care starts by showing them why they should.

Simplify Without Sacrificing Accuracy:
Life sciences data can be incredibly complex. Use visual metaphors, analogies, and relatable comparisons to simplify. For example, instead of just stating survival rate improvements, visualize it through analogies. "Imagine a stadium filled with survivors who benefited from a new treatment." This helps the audience grasp scale and impact intuitively.

Visual Storytelling Techniques:
Visual storytelling like animated data visualizations and motion graphics clarifies complex information while maintaining scientific accuracy. These tools ensure your core message remains persuasive and visually engaging.

In life science marketing, turning data into drama is essential for forging meaningful connections. By focusing on the human impact, simplifying complex concepts, and leveraging visual storytelling, you can transform raw numbers into unforgettable narratives.

Just like in our Animal Hospital film, it wasn’t the medical details that moved the audience, it was the story behind them.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Just me in the kitchen, showing off my latest recipe: a brand-new website.Our AI capablities are fresh out of the oven, ...
09/29/2025

Just me in the kitchen, showing off my latest recipe: a brand-new website.

Our AI capablities are fresh out of the oven, built to serve up AI-powered, biotech-ready, human-led storytelling.

Not bad for a home-cooked launch.

Sharing some thoughts on Bottom of Funnel Video Content for Scientific Audiences:When your buyer is nearing a decision, ...
09/25/2025

Sharing some thoughts on Bottom of Funnel Video Content for Scientific Audiences:

When your buyer is nearing a decision, they’re balancing logic with risk. They want to be confident they’re choosing the right vendor and that your solution will deliver as promised.

Bottom-funnel video content is about de-risking the decision. This is where science meets strategy.

Case Study Videos:
Think of these as visual white papers. Showcase a successful deployment in a research lab, clinic, or pharma workflow.
Include metrics: time saved, error rate reduced, publications supported.
Don’t shy away from technical detail—that’s what builds credibility.

Visual Ideas: Before/after process diagrams, charts showing ROI, or animated overlays of improved throughput.

Onboarding Walkthroughs:
One of the biggest barriers to buying is fear of complexity. Film a new client’s first 30 days: delivery, setup, training, troubleshooting. Feature your support team and how they assist researchers. Include real timelines, integration examples, and outcomes.

Format Tip: Use a documentary style with timestamps and client quotes. Think of it as a "day in the life" of post-purchase success.

ROI Explainers That Quantify Value:
When procurement is involved, emotion won’t cut it. Show the math.
Highlight the specific ways your product reduces cost, time, or labor.
Use motion graphics to walk through hypothetical or real cost-savings models.
Consider voiceover from a product manager or applications scientist.

At the bottom of the funnel, it’s not about inspiration. It’s about proof. Use data, clarity, and confidence to nudge your buyer from "maybe" to "yes."
And always end with a smart CTA: book a demo, download a spec sheet, or schedule a consult. The clearer the next step, the faster the decision.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Our first production with airplanes.Working with airplanes adds a whole new layer to production: precision timing, coord...
09/22/2025

Our first production with airplanes.

Working with airplanes adds a whole new layer to production: precision timing, coordination with air control, and of course the skill of the pilot, all while making sure the story looks as good on screen as it feels in the moment.
From the cockpit shots to ramp-side conversations, this was a shoot that kept us on our toes and reminded us how much fun it is to push into new territory.

Thanks for the opportunity, Albers Aerospace, and the great production support, James Drake.

Agency: Satellite Film and Video
Client: Albers Aerospace
Director: Kuang Lee
DP: James Drake

With many new faces here, it feels like the right time to reintroduce myself.I’m Kuang Lee: filmmaker, father, and found...
09/15/2025

With many new faces here, it feels like the right time to reintroduce myself.

I’m Kuang Lee: filmmaker, father, and founder of Satellite Film and Video. My journey has taken me from writing for network TV and directing feature films in LA to building a Bay Area–based agency that helps life science, healthcare, and tech companies elevate the complex.

Satellite Films (and our sister company, Satellite AI) creates everything from hero films to animations to AI-driven storytelling. We’ve won awards along the way, but what matters most is helping innovators connect their breakthroughs with the world.

Outside of work, I’m a proud dad to an 8 year old, a runner getting back into marathons, and a musician.

Check out our new Satellite AI website in the comments.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Deep Dive: Middle of Funnel Videos for Scientific Decision-MakersOnce your audience moves beyond curiosity, they enter t...
09/11/2025

Deep Dive: Middle of Funnel Videos for Scientific Decision-Makers

Once your audience moves beyond curiosity, they enter the consideration stage where credibility matters and specifics sell. Middle-of-funnel content is about educating, reassuring, and positioning your solution as the best path forward.
This is where the research kicks in.

Scientists and technical buyers don’t want vague benefits. They want data, demonstrations, and real-world relevance. Your videos need to be helpful, not hyped.

Here are four video types that thrive in the middle of the funnel:

Product Overview Videos
A polished, clear walk-through of what your product does and how it solves a real problem.
Focus on functionality, use cases, and scientific context.
Keep the tone expert-level but accessible.

Customer Testimonials
Peer validation is key. Feature satisfied users from credible institutions.
Show their real results and speak to how the solution integrates into scientific workflows.
Bonus if the user is a scientist or lab manager.

Scientific Animations
Complex mechanism? Show it in motion.
Use 2D/3D animation to demystify workflows, protocols, or molecular processes.
Ideal for publications, landing pages, and conference screens.

Demo Walkthroughs
These are the "show me" moments. Step-by-step demonstrations of how your product actually works.
Can be screen recordings, narrated lab setups, or field demos.
Keep it tight, clear, and high-res.
Pro Tip: Use the scientist’s voice—literally and figuratively. Narrators should be subject matter experts when possible. Your tone should be empathetic and data-savvy.

Middle-of-funnel videos aren’t about closing. They’re about building trust through clarity, transparency, and technical depth.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/10/2025

The greatest breakthroughs in science are powered by people you’ll never meet.

Behind every medical breakthrough and every new discovery are people who rarely step into the spotlight. Researchers. Clinicians. Scientists. Innovators. They are the invisible heroes of healthcare and life sciences.

This piece was created to honor them. Using generative AI tools like Veo 3, we can bring their work to life in new ways, visualizing what can’t be filmed, and creating stories that resonate with patients, colleagues, and the public.

At Satellite AI, we believe storytelling can shine a light on that invisible work. This new piece, created with generative AI tools like Veo 3, shows how cinematic storytelling and scientific accuracy can come together in days, not months.

What this means for life science marketers:
Faster turnaround : campaign-ready content in as little as 48 hours.
Multiple versions: tailored for different audiences, from clinicians to patients to investors.
Scientifically accurate visuals that go beyond stock footage, crafted to honor the integrity of the science.

For us at Satellite AI, generative AI isn’t about replacing creativity. It’s about amplifying the stories of those who dedicate their lives to science and care. Faster production. More versions. Always scientifically accurate.

This is more than a demo of AI production. It’s a celebration of the people who advance healthcare and a glimpse of what’s possible when science meets storytelling, powered by generative AI.

Introducing Satellite AI. Faster. More versions. Scientifically accurate.

Website in the comments.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

It's the launch of something very special. Two years ago, I started experimenting with AI tool: first for video, then ph...
09/08/2025

It's the launch of something very special.

Two years ago, I started experimenting with AI tool: first for video, then photo, audio, even music. At first, it was curiosity. Then it became a way to speed up workflows, expand creative possibilities, and offer clients something more.
Now, after countless tests and refinements, I’m proud to share that these capabilities are fully part of our creative toolkit at Satellite Film and Video.

Introducing Satellite AI. Where science meets storytelling, powered by generative AI. Faster. More versions. Scientifically accurate.

For life science marketers, that means we can move at the speed your campaigns demand. We can create multiple iterations for different audiences—while still ensuring scientific accuracy and brand alignment. And we can help you visualize ideas that were once impossible to capture on screen.

This is the future of content for science and tech, and it’s here today. I invite you to check out the website, in the comments. Reach out if you’d like to see what’s possible for your brand.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/04/2025

Big launch announcement on Monday!

"Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place."
________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Deep Dive: Top of Funnel Videos for Life Science MarketingIf the buyer’s journey were a scientific process, the top of t...
09/03/2025

Deep Dive: Top of Funnel Videos for Life Science Marketing

If the buyer’s journey were a scientific process, the top of the funnel would be the hypothesis stage, where questions emerge and curiosity begins. Your audience isn’t ready to buy. They’re ready to explore. So what kind of video content actually works here?

Top-of-funnel videos should create affinity before expectation. At this stage, your audience: scientists, researchers, and technical stakeholder, are scanning the landscape. They want to be inspired, informed, and intrigued.

Here are four powerful video types to build interest:

Brand Story Videos
Show the human side of your company. Highlight your mission, the people behind the science, and the problems you’re passionate about solving.
Best when emotionally resonant and visually stunning.
Aim for 1-2 minutes. Cinematic is good; authentic is better.

Mission-Driven Explainers
Explain the "why" behind your work, not just what you do.
Focus on big-picture impact: public health, climate, discovery, access.
Animated or live action formats both work well here.

Thought Leadership Interviews
Feature respected voices in your field to discuss emerging challenges or trends.
These should feel like TED Talks for scientists, smart, conversational, and grounded. Great for LinkedIn or email nurture campaigns.

Short Social Clips
Think of these as "idea teasers" rather than ads.
Use motion graphics, bold questions, or unexpected metaphors to grab attention. Perfect for generating engagement on social channels.

Pro Tip: Make your videos feel more like storytelling, less like selling. Beautiful design, real human moments, and a clear "why" are your secret weapons.
At the top of the funnel, your goal is to get noticed—and remembered. Because curiosity is where every good buyer’s journey begins.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/02/2025

My cellphone today.

Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place. What if ...
08/29/2025

Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place. What if that was possible?

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

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Satellite Films

Satellite Films is a full service creative strategy and video production company that combines storytelling scope with technology know-how. We can translate and amplify your company’s message into powerful video with our twenty years of storytelling and creative experience.

Kuang Lee, a member of Writers Guild of America West, has written television dramas, feature films, and best-in-class television advertising. He combines that experience with numerous content creation roles in Fortune 50 companies to further your message. Kuang’s first feature film, BUDDY SOLITAIRE, is distributed by Gravitas Ventures.