Satellite Films

Satellite Films Satellite Films is a 2022 Telly Winning full service creative strategy and video production company.

With many new faces here, it feels like the right time to reintroduce myself.I’m Kuang Lee: filmmaker, father, and found...
09/15/2025

With many new faces here, it feels like the right time to reintroduce myself.

I’m Kuang Lee: filmmaker, father, and founder of Satellite Film and Video. My journey has taken me from writing for network TV and directing feature films in LA to building a Bay Area–based agency that helps life science, healthcare, and tech companies elevate the complex.

Satellite Films (and our sister company, Satellite AI) creates everything from hero films to animations to AI-driven storytelling. We’ve won awards along the way, but what matters most is helping innovators connect their breakthroughs with the world.

Outside of work, I’m a proud dad to an 8 year old, a runner getting back into marathons, and a musician.

Check out our new Satellite AI website in the comments.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Deep Dive: Middle of Funnel Videos for Scientific Decision-MakersOnce your audience moves beyond curiosity, they enter t...
09/11/2025

Deep Dive: Middle of Funnel Videos for Scientific Decision-Makers

Once your audience moves beyond curiosity, they enter the consideration stage where credibility matters and specifics sell. Middle-of-funnel content is about educating, reassuring, and positioning your solution as the best path forward.
This is where the research kicks in.

Scientists and technical buyers don’t want vague benefits. They want data, demonstrations, and real-world relevance. Your videos need to be helpful, not hyped.

Here are four video types that thrive in the middle of the funnel:

Product Overview Videos
A polished, clear walk-through of what your product does and how it solves a real problem.
Focus on functionality, use cases, and scientific context.
Keep the tone expert-level but accessible.

Customer Testimonials
Peer validation is key. Feature satisfied users from credible institutions.
Show their real results and speak to how the solution integrates into scientific workflows.
Bonus if the user is a scientist or lab manager.

Scientific Animations
Complex mechanism? Show it in motion.
Use 2D/3D animation to demystify workflows, protocols, or molecular processes.
Ideal for publications, landing pages, and conference screens.

Demo Walkthroughs
These are the "show me" moments. Step-by-step demonstrations of how your product actually works.
Can be screen recordings, narrated lab setups, or field demos.
Keep it tight, clear, and high-res.
Pro Tip: Use the scientist’s voice—literally and figuratively. Narrators should be subject matter experts when possible. Your tone should be empathetic and data-savvy.

Middle-of-funnel videos aren’t about closing. They’re about building trust through clarity, transparency, and technical depth.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/10/2025

The greatest breakthroughs in science are powered by people you’ll never meet.

Behind every medical breakthrough and every new discovery are people who rarely step into the spotlight. Researchers. Clinicians. Scientists. Innovators. They are the invisible heroes of healthcare and life sciences.

This piece was created to honor them. Using generative AI tools like Veo 3, we can bring their work to life in new ways, visualizing what can’t be filmed, and creating stories that resonate with patients, colleagues, and the public.

At Satellite AI, we believe storytelling can shine a light on that invisible work. This new piece, created with generative AI tools like Veo 3, shows how cinematic storytelling and scientific accuracy can come together in days, not months.

What this means for life science marketers:
Faster turnaround : campaign-ready content in as little as 48 hours.
Multiple versions: tailored for different audiences, from clinicians to patients to investors.
Scientifically accurate visuals that go beyond stock footage, crafted to honor the integrity of the science.

For us at Satellite AI, generative AI isn’t about replacing creativity. It’s about amplifying the stories of those who dedicate their lives to science and care. Faster production. More versions. Always scientifically accurate.

This is more than a demo of AI production. It’s a celebration of the people who advance healthcare and a glimpse of what’s possible when science meets storytelling, powered by generative AI.

Introducing Satellite AI. Faster. More versions. Scientifically accurate.

Website in the comments.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

It's the launch of something very special. Two years ago, I started experimenting with AI tool: first for video, then ph...
09/08/2025

It's the launch of something very special.

Two years ago, I started experimenting with AI tool: first for video, then photo, audio, even music. At first, it was curiosity. Then it became a way to speed up workflows, expand creative possibilities, and offer clients something more.
Now, after countless tests and refinements, I’m proud to share that these capabilities are fully part of our creative toolkit at Satellite Film and Video.

Introducing Satellite AI. Where science meets storytelling, powered by generative AI. Faster. More versions. Scientifically accurate.

For life science marketers, that means we can move at the speed your campaigns demand. We can create multiple iterations for different audiences—while still ensuring scientific accuracy and brand alignment. And we can help you visualize ideas that were once impossible to capture on screen.

This is the future of content for science and tech, and it’s here today. I invite you to check out the website, in the comments. Reach out if you’d like to see what’s possible for your brand.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/04/2025

Big launch announcement on Monday!

"Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place."
________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Deep Dive: Top of Funnel Videos for Life Science MarketingIf the buyer’s journey were a scientific process, the top of t...
09/03/2025

Deep Dive: Top of Funnel Videos for Life Science Marketing

If the buyer’s journey were a scientific process, the top of the funnel would be the hypothesis stage, where questions emerge and curiosity begins. Your audience isn’t ready to buy. They’re ready to explore. So what kind of video content actually works here?

Top-of-funnel videos should create affinity before expectation. At this stage, your audience: scientists, researchers, and technical stakeholder, are scanning the landscape. They want to be inspired, informed, and intrigued.

Here are four powerful video types to build interest:

Brand Story Videos
Show the human side of your company. Highlight your mission, the people behind the science, and the problems you’re passionate about solving.
Best when emotionally resonant and visually stunning.
Aim for 1-2 minutes. Cinematic is good; authentic is better.

Mission-Driven Explainers
Explain the "why" behind your work, not just what you do.
Focus on big-picture impact: public health, climate, discovery, access.
Animated or live action formats both work well here.

Thought Leadership Interviews
Feature respected voices in your field to discuss emerging challenges or trends.
These should feel like TED Talks for scientists, smart, conversational, and grounded. Great for LinkedIn or email nurture campaigns.

Short Social Clips
Think of these as "idea teasers" rather than ads.
Use motion graphics, bold questions, or unexpected metaphors to grab attention. Perfect for generating engagement on social channels.

Pro Tip: Make your videos feel more like storytelling, less like selling. Beautiful design, real human moments, and a clear "why" are your secret weapons.
At the top of the funnel, your goal is to get noticed—and remembered. Because curiosity is where every good buyer’s journey begins.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

09/02/2025

My cellphone today.

Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place. What if ...
08/29/2025

Life science marketers don’t need more complexity. They need speed, accuracy, and creativity, all in one place. What if that was possible?

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

08/28/2025

Another school shooting yesterday. As a dad of a third grader, these stories hit differently, they stay with me.

I imagine my daughter’s classroom, her laughter with friends, the small details of her day. And then I imagine the unthinkable.

I didn’t know what to do with those feelings, so I turned to what I know: storytelling. Using AI tools, I created this PSA. In it, a teenager looks in the mirror and practices what she’ll say before school, but behind that nervous smile, there’s a different kind of fear. One no kid should have to carry.

This isn’t a polished campaign or client project. It’s just me, a parent, using the tools I have to process something that shouldn’t be normal.

School shouldn’t be about survival.

Something new is launching in science storytelling.Watch this space.
08/25/2025

Something new is launching in science storytelling.

Watch this space.

08/21/2025

Taking science storytelling to new heights, literally.

Here’s a quick behind the scenes look at our Eurofins Fremont shoot where we brought in FPV drones to capture the scale and flow of their new lab space. The aerial perspective adds a dynamic energy you just can’t get from the ground, making the facility feel both expansive and alive.

It’s part of how we help biotech brands show not just what they’ve built, but why it matters.

Client: Eurofins
Agency: Satellite Film and Video
Director: Kuang Lee
Pilot: LEON MONSALUD

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Big agencies are struggling right now, and many are shutting down. Large overheads and red tape make it hard to stay nim...
08/18/2025

Big agencies are struggling right now, and many are shutting down. Large overheads and red tape make it hard to stay nimble.

Satellite Film and Video was built differently. We’re lean, agile, and highly focused. That means faster turnaround, direct collaboration for our clents, and premium creative work without the layers of inefficiency.

For our life science and med tech clients, that adds up to better value, and a partner who can move at the speed your business demands.

Sometimes, being small isn’t a compromise. It’s the advantage.

________
I’m Kuang Lee
🎥 Founder of Satellite Film and Video: Films for Life-science and Medicine.
"We Elevate the Complex"
Learn more at: satellitefilms dot us

Address

2315 Lincoln Avenue
Alameda, CA
94501

Website

Alerts

Be the first to know and let us send you an email when Satellite Films posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category

Satellite Films

Satellite Films is a full service creative strategy and video production company that combines storytelling scope with technology know-how. We can translate and amplify your company’s message into powerful video with our twenty years of storytelling and creative experience.

Kuang Lee, a member of Writers Guild of America West, has written television dramas, feature films, and best-in-class television advertising. He combines that experience with numerous content creation roles in Fortune 50 companies to further your message. Kuang’s first feature film, BUDDY SOLITAIRE, is distributed by Gravitas Ventures.