09/01/2026
Okay small business owners, I’m going to tell you something you might not want to hear...you are not your target audience.🙊
When you’re this🤏 close to your business, it’s really easy to create content based on what YOU think is interesting, important, or worth sharing. But what you want to post and what your audience actually wants to see aren’t always the same thing.😬
I run into this all the time with my own clients. Sometimes the idea we’re most excited about isn’t the one their audience connects with, and sometimes the thing that feels almost too simple or obvious is exactly what people want to see.🧐
The behind-the-scenes moment that feels completely ordinary to you? They might love it. The question you’ve answered a hundred times? It might be brand new to them. And yes, sometimes the post you’re really excited about just isn’t going to hit the way you hoped. And that’s just part of it.🤷🏼♀️
Good content comes from knowing your audience well enough to understand what they care about and what they need from you, NOT the other way around.🔁
social media strategy | content strategy | target audience | audience-first marketing | small business content | social media marketing | content creation | customer-focused marketing | intentional content | brand strategy | Albuquerque social media manager | New Mexico small business
