In 1884 Alexander City had become a thriving mercantile center. Adolphus Longshore, who taught school, practiced law and been greatly interested in the upbuilding of his hometown, sensed the need to promote the area and created Alexander City's first newspaper "The Beacon." After changing hands a number of times, the paper was purchased in 1892 by Capt. J.D. Dickson and the name was changed to "The Outlook." Later "The Outlook" was sold to Mr. Fitz. O. Hooton, who was the sole owner, editor and publisher for more than 20 years. J.W. Hammer was editor until about 1912, next was William R. Jordan, E.C. Hall from 1925-1941 and Kenneth Bell from 1941-1944. J.C. Henderson purchased "The Outlook" in 1944 from Tom Russell.
Boone Newspapers, Inc purchased "The Outlook" from Henderson in 1974. In 1991, Kenneth Boone purchased "The Outlook" from Boone Newspapers, Inc and currently owns the paper.
The Outlook's parent company is Tallapoosa Publishers, Inc., which also publishes a weekly newspaper, The Dadeville Record, and two slick monthly magazines names Lake Magazine and Lake Martin Living. In 2012, Tallapoosa Publishers, Inc purchased PPI, Inc, expanding the portfolio to The Wetumpka Herald, The Eclectic Observer, The Tallassee Tribune, & Elmore County Living.
The Outlook is updated daily at www.alexcityoutlook.com.