Sleep Savvy magazine

Sleep Savvy magazine Sleep Savvy is a print magazine and website that is the go-to resource for mattress retailers who wa

Launched by ISPA’s Better Sleep Council in 2002, Sleep Savvy reaches nearly 24,000 mattress retailers—from single-store sleep shops to furniture and department stores to major chains—in the United States and Canada. The magazine is dedicated to helping retailers understand market trends and consumer attitudes to improve the techniques of sales associates to boost retailers’ bottom lines. Published

eight times a year, the magazine features successful selling ideas, product innovations, tips for helping consumers make the sleep-health-mattress connection and more. Among its most popular departments is “Retail Road Trip,” which spotlights a retailer, outlining for others the secrets to its success. The magazine’s website includes a searchable database of its more relevant and “evergreen” stories, as well as digital editions of the current and past issues. Shop Talk by Sleep Savvy is the newsletter for mattress retailers who want to sell more and better bedding. Delivered directly to your inbox twice a month, each edition of Shop Talk focuses on a specific theme related to topics that are key to your retail success, including merchandising tips, promotions, selling strategies and more. It gives retailers the secrets to success—whether you run a single-store sleep shop, a major chain, a furniture store, a department store or an e-commerce site.

Sbi Accnt is introducing three innovations designed to redefine wellness in the sleep industry at the upcoming . From a...
10/10/2025

Sbi Accnt is introducing three innovations designed to redefine wellness in the sleep industry at the upcoming . From a partnership with Cambridge Sleep Sciences for their clinically validated SleepEngine™ audio technology to the AlignAire Active Stretch Bed with an air compression massage system, these offerings provide mattress retailers with a competitive edge. They are also introducing SCANFIT.ai, an AI-powered sales solution that simplifies the buying process by recommending the ideal mattress for each shopper.

Learn more about how these cutting-edge products can help you meet consumer demand and grow your business at https://vist.ly/4a3pn

If you love that effortless, island vibe, imagine being able to sell it! 🌴☀️ Kingsdown, Inc. USA and Ho**er Furnishings ...
10/09/2025

If you love that effortless, island vibe, imagine being able to sell it! 🌴☀️ Kingsdown, Inc. USA and Ho**er Furnishings are bringing the Margaritaville lifestyle to the bedroom with a new collection of luxury mattresses.

This is a fantastic opportunity for retailers to capitalize on brand excitement. The line offers six handcrafted comfort options designed to feel like a "restorative escape" every night. Additionally, because the mattresses are designed to integrate seamlessly with Ho**er’s whole-home Margaritaville furnishings, you achieve a beautiful, cohesive look for impressive floor displays.

Check out the full story on this exciting partnership! https://vist.ly/49x5n

International Sleep Products Association (ISPA)

Kingsdown and Ho**er Furnishings join forces, unveiling Margaritaville-inspired mattresses at the upcoming High Point Market.

Oak Tree Mobility is integrating Cambridge Sleep Sciences’ research-backed SoundAsleep tech directly into their beds. Th...
10/08/2025

Oak Tree Mobility is integrating Cambridge Sleep Sciences’ research-backed SoundAsleep tech directly into their beds. This means your customers benefit from science-backed, low-frequency soundwaves that synchronize with their brain for improved deep sleep—all delivered via speakers built into the furniture, ensuring minimal disruption from headphones or phones.

This is a game-changer for people struggling to fall and stay asleep. Offer them a proven solution and watch your customer satisfaction soar.

Learn all about this exciting new sleep enhancement innovation: https://vist.ly/49sph

International Sleep Products Association (ISPA)

Discover Oak Tree Mobility's innovative SoundAsleep technology, designed to enhance sleep quality with low-frequency soundwaves.

Problem: Customers using DIY sleep hacks (pillow stacks, couch inclines) for better breathing/reflux.Solution: Symphony ...
10/07/2025

Problem: Customers using DIY sleep hacks (pillow stacks, couch inclines) for better breathing/reflux.
Solution: Symphony Sleep's patented Elevation Kit and Hi-Low Lift Kit.

Use these consumer insights on your sales floor! When a customer mentions snoring or acid reflux, you can offer a professional, engineered solution—and make the sale. 📈

Symphony Sleep is even giving retailers in-store training tools to make the selling process simple. It’s a win-win!

Tap the link in bio for the full article and sales tips!

Time to stop guessing what keeps your customers up at night! 😄This is a fantastic example of social listening. found t...
10/07/2025

Time to stop guessing what keeps your customers up at night! 😄

This is a fantastic example of social listening. found that consumers struggling with snoring or acid reflux often try DIY fixes (like stacking pillows!) that just cause other pain. Now, you can happily offer them a precise, comfortable solution!

The Elevation Kit and Hi-Low Lift Kit are purpose-built to solve those exact problems, ensuring proper alignment, better airflow, and relief. Use this story to connect with shoppers on the floor and grow those adjustable base sales! 🥳

Get the full retail advantage breakdown: https://vist.ly/49myr

Explore how Symphony Sleep utilizes social listening to inform product development and tackle consumer sleep issues effectively.

Heads up, RSAs! Maximize your impact and guide your customers towards the restful sleep they crave! The Better Sleep Cou...
10/06/2025

Heads up, RSAs! Maximize your impact and guide your customers towards the restful sleep they crave! The Better Sleep Council's phenomenal podcast "Catching ZZZ's" is loaded with valuable insights and fun facts on sleep. Through topics like soothing music, calming yoga and personalized shopping experiences, BSC intensifies the consumer journey.

Tap into this goldmine to up your sales game and ensure your customers leave with the mattress perfectly tailored to their needs. Connect, guide, sell - redefine your sales mantra with Better Sleep Council today!

Listen today at https://vist.ly/49hm5 or on Spotify at https://vist.ly/49hm6
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BEDGEAR has a new territory manager for Latin America and the Caribbean.
10/03/2025

BEDGEAR has a new territory manager for Latin America and the Caribbean.

Happy news for anyone who hears the words "I sleep hot" daily! 🤩 BEDGEAR just launched the Night Ice King Performance pi...
10/03/2025

Happy news for anyone who hears the words "I sleep hot" daily! 🤩 BEDGEAR just launched the Night Ice King Performance pillow, and it's engineered to be the ultimate cooling accessory.

It combines a cooling Ver-Tex cover, gel-infused crown, and an Ice Active Core—plus it comes in four heights for a truly personalized fit. This is the perfect upgrade to offer every customer who walks through your door. Let's help more people feel cool and comfortable all night long!

Get the full product details and key selling points here: https://vist.ly/497id

Farmingdale, New York-based mattress and sleep accessories supplier Bedgear has launched its new Night Ice King Performance pillow — a […]

BEDGEAR has a new territory manager for Louisiana and Mississippi.
10/01/2025

BEDGEAR has a new territory manager for Louisiana and Mississippi.

Heads up, RSAs! Maximize your impact and guide your customers towards the restful sleep they crave! The Better Sleep Cou...
09/30/2025

Heads up, RSAs! Maximize your impact and guide your customers towards the restful sleep they crave! The Better Sleep Council is your go-to resource, spotlighting the phenomenal podcast "Catching ZZZ's" - loaded with valuable insights and fun facts on sleep. Through topics like soothing music, calming yoga and personalized shopping experiences, BSC intensifies the consumer journey. Tap into this goldmine to up your sales game and ensure your customers leave with the mattress perfectly tailored to their needs. Connect, guide, sell - redefine your sales mantra with Better Sleep Council today!

Listen today at https://bettersleep.org/category/podcast/ or on Spotify at https://bit.ly/BSCPodcasts

BEDGEAR has a new sleep coach.
09/29/2025

BEDGEAR has a new sleep coach.

Direct-to-consumer brand Helix Sleep is strategically expanding its retail presence by partnering with Midwest leader St...
09/26/2025

Direct-to-consumer brand Helix Sleep is strategically expanding its retail presence by partnering with Midwest leader Steinhafels, launching its products in 13 superstores. This partnership is a great example of how a D2C brand can provide brick-and-mortar retailers with a competitive edge. Helix is supporting this launch with a national sales/training team and co-branded digital retargeting campaigns to drive foot traffic.

Read the full story on this successful retail collaboration. https://vist.ly/48cba

International Sleep Products Association (ISPA)

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