Launched by ISPA’s Better Sleep Council in 2002, Sleep Savvy reaches nearly 24,000 mattress retailers—from single-store sleep shops to furniture and department stores to major chains—in the United States and Canada. The magazine is dedicated to helping retailers understand market trends and consumer attitudes to improve the techniques of sales associates to boost retailers’ bottom lines. Published eight times a year, the magazine features successful selling ideas, product innovations, tips for helping consumers make the sleep-health-mattress connection and more. Among its most popular departments is “Retail Road Trip,” which spotlights a retailer, outlining for others the secrets to its success. The magazine’s website includes a searchable database of its more relevant and “evergreen” stories, as well as digital editions of the current and past issues. Shop Talk by Sleep Savvy is the newsletter for mattress retailers who want to sell more and better bedding. Delivered directly to your inbox twice a month, each edition of Shop Talk focuses on a specific theme related to topics that are key to your retail success, including merchandising tips, promotions, selling strategies and more. It gives retailers the secrets to success—whether you run a single-store sleep shop, a major chain, a furniture store, a department store or an e-commerce site.
