KWSM: a digital marketing agency

09/29/2026

There is no better way to celebrate National Coffee Day than with our friends Klatch Coffee! CEO Heather Perry showed off some of Klatch's finest drinks this morning on CBS LA Mornings.

https://www.cbsnews.com/losangeles/video/national-coffee-day-with-klatch-coffee/?fbclid=PAZXh0bgNhZW0CMTEAcGRvZgRzcnRjBmFwcF9pZAwyNTYyODEwNDA1NTgAAacHM5T-upVpIut3fyaRPbCSfcPveYuwqNCpU2lzzCMFZfM1c93IkEKfnYil0w_aem_VhZpV6fZHrk3FHzbjRvtjg

It's National Coffee Day! CBS LA Mornings is joined by CEO Heather Perry from "Klatch Coffee" telling the where Klatch Coffee all began and what the recognition of winning Newsweek's "Readers Choice" Award meant to her.

09/28/2026

Are you losing leads to vague buttons?

Generic CTAs don't inspire action—specificity does. If you want to your website to convert, you have to give your audience a clear path.

KWSM Senior Copywriter Kyle explains why specific messaging is the key to conversion.

09/24/2026

To attract A-players in today’s market, standard job listings aren't enough—top talent evaluates prospective employers as critically as buyers evaluate vendors.

KWSM CEO Katie Wagner explains how brand journalism replaces generic recruiting tactics with authentic, employee-centered stories that resonate with high-performing candidates.

Read more: https://kwsmdigital.com/blog/brand-journalism-for-recruiting/

09/21/2026

Traditional SEO isn’t dead, but it's no longer enough.

As AI-Mode takes over Google search, and potential customers use LLMs to find information instead of search engines, it's time to rethink how your company is being discovered.

At KWSM, our approach has always been rooted in brand journalism. We've been creating authoritative, high-value, authentic content for more than 15 years.

That strategy has paid off.

AI engines prioritize high-quality, trusted sources that offer real substance.

By positioning our clients as thought leaders, we've set them up to win in the new search landscape.

Want to leverage AEO and GEO in your business? Reach out for a free audit and strategy session:

https://kwsmdigital.com/contact

09/17/2026

KWSM VP of Strategy Jeff, pictured with Klatch Coffee CEO Heather Perry at the exciting new launch of their Costco retail program, where Klatch coffee will be rotating through Southern California.

09/14/2026

The way people search online is fundamentally changing. To be cited as the go-to authority in AI results, your messaging, local details, and digital architecture must work seamlessly together.

KWSM CEO Katie Wagner lays out how to future-proof your digital presence for local AEO: https://kwsmdigital.com/blog/beyond-keywords-what-local-aeo-means-for-the-future-of-brand-strategy/

09/10/2026

KWSM CEO Katie Wagner recently spoke to Vistage members in Ontario, CA on the topic “Why Great People Aren't Applying to Your Company - and What To Do About It.”

Does your company have a lead generation pipeline for candidates?

09/08/2026

The internet is flooded with generic, AI-generated noise, making it harder than ever for true subject-matter experts to capture high-value leads.

KWSM Director of Accounts Taylor David outlines how sharing human-driven insights helps your brand stand out in an AI-driven digital landscape.

Learn how to elevate your content strategy: https://kwsmdigital.com/blog/the-guide-to-eeat-in-the-age-of-ai/

09/03/2026

KWSM CEO Katie Wagner joined host Matt Zaun on The Stories with Traction podcast to break down the fundamental changes in digital marketing and what executive leadership teams must do to adapt.

Tune in to the episode: https://podcasts.apple.com/us/podcast/208-the-marketing-playbook-just-changed/id1597785762?i=1000779810712

08/31/2026

Thanks to AI and privacy concerns, trust in the internet continues to decline.

When we integrate Nearbound tactics into our marketing and lead generation, we put people at the center of our strategies.

Learn more about how to apply Nearbound marketing to your business: https://kwsmdigital.com/nearbound/