KWSM: a digital marketing agency

10/08/2026

We are thrilled to welcome Digital Account Manager Andrew to the KWSM Team!

With 13 years of experience running a boutique marketing agency, he brings deep strategic insight, industry leadership, and a passion for driving results for clients.

10/06/2026

Does your website pass the "Trust Test" in under 5 seconds?

KWSM Senior Web & UX Specialist Julia explains why testimonials and case studies aren't just "nice to have"—they are essential UX tools that bridge the credibility gap and turn browsers into clients & customers.

10/01/2026

You can buy a dental drill on Amazon for $50. No medical license required.

But you wouldn't give yourself a root canal.

So why would you consider using AI to align your company’s smile?

Don't jeopardize your business's revenue and reputation by relying on generic outputs to generate leads and demonstrate your expertise.

KWSM VP of Strategy Jeff Soto advocates for leveraging AI thoughtfully, highlighting that relying on it blindly can prove costly.

Read more: https://kwsmdigital.com/blog/why-ai-alone-is-not-the-answer-for-your-marketing-strategy/

09/29/2026

There is no better way to celebrate National Coffee Day than with our friends Klatch Coffee! CEO Heather Perry showed off some of Klatch's finest drinks this morning on CBS LA Mornings.

https://www.cbsnews.com/losangeles/video/national-coffee-day-with-klatch-coffee/?fbclid=PAZXh0bgNhZW0CMTEAcGRvZgRzcnRjBmFwcF9pZAwyNTYyODEwNDA1NTgAAacHM5T-upVpIut3fyaRPbCSfcPveYuwqNCpU2lzzCMFZfM1c93IkEKfnYil0w_aem_VhZpV6fZHrk3FHzbjRvtjg

It's National Coffee Day! CBS LA Mornings is joined by CEO Heather Perry from "Klatch Coffee" telling the where Klatch Coffee all began and what the recognition of winning Newsweek's "Readers Choice" Award meant to her.

09/28/2026

Are you losing leads to vague buttons?

Generic CTAs don't inspire action—specificity does. If you want to your website to convert, you have to give your audience a clear path.

KWSM Senior Copywriter Kyle explains why specific messaging is the key to conversion.

09/24/2026

To attract A-players in today’s market, standard job listings aren't enough—top talent evaluates prospective employers as critically as buyers evaluate vendors.

KWSM CEO Katie Wagner explains how brand journalism replaces generic recruiting tactics with authentic, employee-centered stories that resonate with high-performing candidates.

Read more: https://kwsmdigital.com/blog/brand-journalism-for-recruiting/

09/21/2026

Traditional SEO isn’t dead, but it's no longer enough.

As AI-Mode takes over Google search, and potential customers use LLMs to find information instead of search engines, it's time to rethink how your company is being discovered.

At KWSM, our approach has always been rooted in brand journalism. We've been creating authoritative, high-value, authentic content for more than 15 years.

That strategy has paid off.

AI engines prioritize high-quality, trusted sources that offer real substance.

By positioning our clients as thought leaders, we've set them up to win in the new search landscape.

Want to leverage AEO and GEO in your business? Reach out for a free audit and strategy session:

https://kwsmdigital.com/contact

09/17/2026

KWSM VP of Strategy Jeff, pictured with Klatch Coffee CEO Heather Perry at the exciting new launch of their Costco retail program, where Klatch coffee will be rotating through Southern California.

09/14/2026

The way people search online is fundamentally changing. To be cited as the go-to authority in AI results, your messaging, local details, and digital architecture must work seamlessly together.

KWSM CEO Katie Wagner lays out how to future-proof your digital presence for local AEO: https://kwsmdigital.com/blog/beyond-keywords-what-local-aeo-means-for-the-future-of-brand-strategy/

09/10/2026

KWSM CEO Katie Wagner recently spoke to Vistage members in Ontario, CA on the topic “Why Great People Aren't Applying to Your Company - and What To Do About It.”

Does your company have a lead generation pipeline for candidates?