KWSM: a digital marketing agency

11/06/2025

Relying solely on word of mouth is the ultimate gamble for a business leader. While referrals are wonderful, they leave your growth entirely to chance, preventing you from building a scalable, predictable revenue engine.

KWSM VP of Finance & Operations Stephen Wagner shares why viewing marketing as a strategic investment—not an expense—is critical. It's the only way to ensure your company builds long-term, predictable growth.

Read here:https://kwsmdigital.com/blog/roi-of-inaction/

11/03/2025

Have you been putting off video because of the complexity, cost, or time drain of a traditional shoot?

Video Studio Day is your opportunity to record four high-quality, fully edited, and branded videos for a fraction of the time and cost.

Secure one of the last spots in Orange County (11/6), San Diego (11/7), or Atlanta (11/10) and walk away with content ready to drive leads.

Register here:

Our video studio day makes video production affordable for any business in San Diego. You are given a 20 minute slot to shoot 4 short 30-45 second videos.

10/31/2025

This Halloween, don't let your valuable marketing efforts turn into a ghosting situation.

The scariest thing isn't low traffic—it's high traffic from poor-quality leads.

Instead, focus your strategy on finding prospects who are genuinely ready to engage, not just filling up a funnel with phantoms.

Our lead generation services agency uses inbound, outbound & nearbound lead gen strategies to attract high-value B2B or B2C prospects for your brand.

10/29/2025

The rush of the holiday season makes planning video feel impossible, often leading business owners and executives to skip vital year-end messaging altogether.

We've made it simple to secure branded holiday greetings, testimonial clips, and year-end thought leadership.

Join one of our upcoming November Video Studio Days in Orange County, San Diego, and Atlanta to get your holiday content done quickly.

Secure your spot: https://kwsmdigital.com/video-day-general/

10/27/2025

The strategic path for professional services firms is a shift to Account-Based Marketing (ABM), which focuses your storytelling and resources on the targeted, high-value prospects who will truly drive your growth.

Learn more about ABM for lead generation: https://kwsmdigital.com/blog/rethinking-the-pipeline/

10/24/2025

You don't need a massive ad budget for massive growth in B2B lead generation.

One manufacturing client achieved a 20x ROI and a 464% surge in web traffic through a strategic, organic-first marketing program.

Read here:

Learn how a manufacturing company increased lead generation through a strategic, organic digital marketing approach.

10/22/2025

KWSM CEO Katie Wagner recently spoke about Nearbound marketing and the future of lead generation at the inaugural Brighter Web Conference.

Congratulations to the GreenMellen team for a fantastic event!

10/20/2025

The belief that professional video is too expensive and complex is often the reason businesses miss out on its lead-generation power.

Our Video Studio Days solve those challenges - delivering four fully-edited, branded videos for a transparent, accessible flat rate.

Get the high-impact video strategy you need without the budget anxiety.

Three locations to choose from:

- November 6 in Orange County

- November 7 in San Diego

- November 10 in Atlanta

Secure your spot: https://kwsmdigital.com/video-day-general/

10/17/2025

It’s time to quit chasing the newest SEO hack and start focusing on authentic, human-powered content.

KWSM VP of Strategy Jeff Soto shares why he sees Reddit as an overlooked powerhouse in the search landscape, as its user-generated discussions increasingly dominate Google results.

Read more: https://kwsmdigital.com/blog/reddit-for-search-content/

10/15/2025

HAPPENING TOMORROW - OCTOBER 16:

We are proud to partner with the local non-profit Computers 2 Kids (C2SDK) to host a Community E-Waste Recycling Drive on Thursday, October 16th, from 8 AM to 2 PM.

This event is more than just an opportunity to responsibly dispose of old electronics. Your donations will directly support C2SDK's mission to bridge the digital divide for low-income families in San Diego. They refurbish collected technology and provide it to students and families who lack access, empowering them with tools for education and success.

We invite your company and employees to participate in this wonderful opportunity to declutter your office, protect the environment, and make a tangible difference in our community.

EVENT DETAILS

Location: Moniker Commons turf patio (2869 Historic Decatur Rd, San Diego, CA 92106)

Date & Time: Thursday, October 16, 2025, from 8 AM to 2 PM

Accepted Items: We can accept a wide range of working and non-working electronics, including computers, laptops, monitors, printers, cell phones, tablets, TVs, and miscellaneous cords. (A full list is available upon request).

Items We Cannot Accept: Alkaline batteries, light bulbs, glass, or items containing gas or Freon.

Important Note: Before donating, please ensure all personal data is wiped from your devices. KWSM is not responsible for data left on donated items.

If you have any questions or plan to drop off a large quantity of items, please contact Director of People Operations Lauren Way at 949-436-5101.

Thank you for considering this opportunity to support a greener, more connected San Diego.

10/13/2025

The constant influx of "meh" content (Thanks, AI!) has severely eroded trust in the internet, making traditional online lead generation much harder.

On a recent podcast with Peter Quinn, KWSM President Katie Wagner shares her candid take: People trust people and referrals. That's why leveraging your existing network and relationships through Nearbound Marketing is the key to sustainable, human-centric growth.