KWSM: a digital marketing agency

07/18/2025

Happy 3rd workaversary to Copywriter Josh.

Josh is a fantastic writer, developing impactful thought leadership for our clients. He’s also incredibly knowledgeable and passionate about SEO.

Thank you for your hard work, Josh!

07/16/2025

Video marketing is powerful, but video shoots can be expensive and time-consuming.

At our upcoming Video Studio Days, you can film polished content for a fraction of the cost of an on-site shoot.

In just 20 minutes, we can shoot four impactful videos perfect for your website and social media.

Reserve your spot for one of our two options:

August 14 in Orange County - https://kwsmdigital.com/video-day-oc/

August 22 in San Diego - https://kwsmdigital.com/video-day-sd/

07/14/2025

Happy 5th Workaversary to Web Designer & UX Specialist Julia.

Julia brings her unique and creative vision to our strategy team, driving results for our clients.

We’re grateful to have you on the KWSM team!

07/09/2025

Are you a CEO or CMO responsible for your company's annual marketing budget?

Participate in KWSM's digital marketing trends survey to tell us about your priorities in this quickly changing climate, and learn how your strategy compares to others in your industry.

https://kwsmdigital.com/marketing-survey/

07/07/2025

Happy 5th Workaversary to Web Designer & Developer Madeleine.

Madeleine embodies KWSM’s core values every day - she’s loyal, team-oriented, creative, communicative, passionate and uncommonly organized.

And, she does incredible work for our clients!

07/02/2025

Considering selling your business? The role of digital marketing in maximizing value is increasingly vital.

A robust digital footprint and a well-documented marketing strategy can significantly contribute to a company's value for sellers and help secure investment opportunities for buyers. It's about establishing clear pathways to predictable revenue and a strong return on investment.

In our latest blog, VP of Strategy & Client Relations Jeffrey Soto explores how inbound, outbound, and nearbound marketing can contribute to M&A success and help ensure a smooth transition beyond the transaction: https://kwsmdigital.com/blog/strategic-marketing-for-ma-success-unlocking-value-for-buyers-and-sellers/

06/30/2025

June 30th marks Social Media Day, a perfect opportunity to reflect on the immense power of digital connectivity. For businesses today, social media is far more than just a place to post; it's an important component of a digital marketing strategy for building community, sharing expertise, and driving meaningful engagement.

Happy Social Media Day from the KWSM team!

06/25/2025

It can be challenging to understand your LinkedIn performance when the metrics are always evolving.

For executives focused on strategic growth, deciphering LinkedIn's shifting analytics is key. Our latest blog explores how to interpret these evolving metrics to ensure your lead generation efforts are on target and are resonating with your audience.

Read about how to optimize your LinkedIn strategy:
https://kwsmdigital.com/blog/navigating-linkedins-evolving-metrics-for-strategic-lead-generation/

06/23/2025

For business owners planning an exit strategy, minimizing owner dependence is crucial.

A well-established lead generation program ensures consistent sales flow without owner involvement. This operational independence makes your business far more attractive and valuable in a sale.

Explore the strategic role of digital marketing in preparing for exit:
https://lnkd.in/da8g-zpq

06/20/2025

CEOs and CMOs, we're seeing some interesting responses to our 2025 Digital Marketing Trends Survey!

Understanding where marketing budgets are being prioritized in today's dynamic environment is more critical than ever, and the early results are revealing some trends.

Add your voice and see how your digital marketing strategy compares to industry peers.

Take the KWSM 2025 Digital Marketing Trends Survey today: https://lnkd.in/ebaUzyjx

06/18/2025

For manufacturing businesses to stay competitive in today’s environment, effective lead generation must extend beyond traditional methods.

Navigating longer sales cycles and building trust with technical decision-makers requires a strategic approach.

Modern digital marketing, which combines inbound, outbound, and nearbound tactics, is crucial for reaching new customers and driving growth in today's competitive landscape.

Read more about lead generation for manufacturing:

In this guide to lead generation for manufacturing companies manufacturers will learn how to increase their sales pipeline & grow their business.