12/05/2025
Authenticity is the new Instagram strategy.
If youâve been posting consistently, following trends, using viral audio, editing aesthetic content and you still arenât seeing real growth on Instagram, I hate to tell you this⊠but you probably arenât being real enough.
This past summer, while sitting in my front porch having my morning coffee I had a moment where I decided I was just going to stop overthinking it all. I was going to stop worrying about the way I looked, the way I sounded, the judgement of others who might laughed at me behind my back. And the results were the proof I needed to know I finally cracked the Instagram code (well, at least part of it!). The less time I spent editing, refilming and obsessing over every detail, the better my content performed. My highest performing reels were the ones where I hit record, showed up as myself and posted without overthinking.
Creators and influencers who are growing at a faster rate are the ones who stop overthinking and start being themselves. The silly parts, the chaotic parts, the imperfect parts. Thatâs what builds trust, boosts engagement, and turns views into followers.
Save this as a reminder the next time you hover over âsave to draftâ instead of âshare.â Or follow for more Instagram growth tips and creator insights.
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