The ReDefinery

The ReDefinery ❊ Welcome to The ReDefinery!
❊ Here to redefine your social presence. ❊

love notes that keep the fire going 🫶🏼jan + feb can be rough for businesses (and social media managers too 😅), so gettin...
02/20/2025

love notes that keep the fire going 🫶🏼

jan + feb can be rough for businesses (and social media managers too 😅), so getting messages like these? literally the best feeling. seeing my clients win + knowing their socials are actually bringing in results makes everything worth it.

so here’s a little appreciation post for all the amazing humans who trust me with their brand. y’all make this the best job ever!! 💛

also, enjoy a little photo dump from the past few months—tagged in order:
📍 | | (shoutout Gramma!!) | |

what’s your favorite update?instagram algorithm 2025? let’s talk strategy, friends...the algorithm glow-up is real this ...
01/23/2025

what’s your favorite update?

instagram algorithm 2025? let’s talk strategy, friends...

the algorithm glow-up is real this year, and it’s bringing major opportunities for creators + marketers to step up their game.

swipe through and save these updates that matter most—what’s changed, why it’s huge, and how you can use it to your advantage.

this is your moment to work smarter, not harder. the algorithm isn’t out to get you—it’s here to help the ones who bring value, vibe, and vision.

so, what’s your game plan for these updates? let’s chat in the comments 💬✨

this year’s biggest lessons as a small biz owner 💡growth isn’t always pretty—it’s messy, uncomfortable, and comes with t...
12/18/2024

this year’s biggest lessons as a small biz owner 💡

growth isn’t always pretty—it’s messy, uncomfortable, and comes with those “wtf am i doing” moments.

but, it’s worth it.

from navigating boundaries to learning that rest IS NOT optional, swipe through the lessons i’ll be taking into 2025…

💭 what’s the biggest lesson you learned this year? drop it in the comments below! i’d love to hear it 👇🏼

When’s the last time you felt stuck and out of ideas?Today? LOL, same. 😅 For most of us, that’s a pretty common feeling....
11/21/2024

When’s the last time you felt stuck and out of ideas?

Today? LOL, same. 😅 For most of us, that’s a pretty common feeling.

Some days, I’m overflowing with ideas—brainstorming, creating, and feeling unstoppable. And other days? Well, even opening Instagram feels like a chore. Sound familiar????

The thing is that creativity isn’t constant (we’re humans, not content machines), but that doesn’t mean your content strategy has to suffer.

Instead, work WITH your energy, not against it.

💡 On high-energy days:
Dedicate time to jot down all your content ideas, even if they feel half-baked. Then batch-create, film multiple reels, take fresh photos, or write captions for the week ahead.

⏳ On low-energy days:
Lean on your evergreen content... these could be quick tips, FAQs, or old posts you can repurpose. Focus on simpler tasks like engagement, planning, or scheduling content.

Ask yourself:
✔️ What’s been working?
✔️ What feels heavy or overwhelming?
✔️ How can you simplify your process to make content creation fun again?

The most impactful content isn’t created in a rush—it’s made when you feel aligned with your message. Give yourself GRACE and TRUST that inspiration will flow back when you need it...

✨ Which of these tips will you try first? Drop your thoughts in the comments + let’s chat!

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Allentown, PA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 12pm

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