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Structure: Advertising & Creative Agency

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Allentown, PA
Structure: Advertising & Creative Agency

We are an All-Inclusive Advertising & Creative Agency.

Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

06/04/2025

Structure developed a new set of stadium display ads for , featured throughout Coca-Cola Park, the home of the .

When Long's decided to expand its presence in the local beloved park, we decided to land on a concept that plays on the team's name with a clear, clever twist: "Iron in the name. Not in the water."

The line does double duty – celebrating the home team while highlighting what Long's does best: delivering clean iron-free water to homes and businesses, including the stadium itself.

We decided on bold unmistakeable visuals featuring a baseball and water in motion, along with the brand's colors. Each placement designed for maximum clarity, knowing it wouldn't be seen anywhere else. Now that's a home run, if you ask us.

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05/23/2025

Structure partnered with to create new brand imagery for TuWay, a company trusted by first responders and industries that can't afford to lose signal.

As part of TuWay's brand refresh – led by LMN across identity, commercial and web – Structure was brought in to capture the real people, places, and technology behind the mission. Our task was to bridge the human side of communications with the high-stakes nature of the work.

We filmed and photographed across all operations, focusing on moments that show care, competence, and commitment – from service calls and infrastructure installs to team collaboration and behind-the-scenes tech. The result was a visual system that feels grounded, reliable and deeply connected to purpose.

See the refreshed brand at tuway.com

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05/21/2025

Please help us in wishing a warm and happy birthday to one of our graphic designers ! Alex (1 of 3 Alex's in Structure.... confusing, I know) is a talented individual who graduated out of Moravian University, initially coming to us as an intern. Alex also works over at the architectural powerhouse , and we're grateful for his constant insight, ideas and endeavor to move the creative needle forward here in the Lehigh Valley.

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05/15/2025

It was such a wonderful honor to once again review the talent coming out of . We are excited to also be attending KU's portfolio review this evening, but it just goes to show that some really creative minds are at work right here in the Valley and we're here for it.

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college

05/05/2025

It's those finer details that always drive it home. New architectural brand photography shot for Berkshire Hathaway Home Services Fox & Roach.

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05/02/2025

We captured a new set of brand imagery for .comb - a barbershop built on community, craft and conviction.

Located in the heart of the Lehigh Valley, Kingdom Comb is a space where stories are shared, confidence is shaped and culture gets passed down with every cut. Since we helped develop their brand, website and previous imagery, they have grown with fanfare. Securing a space 3x larger than their initial shop and expanding the team from 2 to 5, it was time to recapture who they are.

We focused on details, from how each barber moves through a cut, to the conversations and connections made, to the pride felt through the space. From organic candid moments to purposeful portraits, we told the story of a brand that exudes soul. Motion work was also filmed during this, which will be highlighted separately.

04/30/2025

Help us in wishing a warm and happy birthday to our production team ! Chaz is one of our newer additions but longtime friend, who we will do an official feature on soon!

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04/22/2025

6.7x is no small number to shrug at.

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04/18/2025

Structure had the pleasure of joining this year's AdVentures at Ben Franklin TechVentures, connecting with students and creative shaping what's next.

Hosted by the event brought together local talent and industry voices for a day of inspiration, career exploration and real conversation. We set up a table, met some sharp thinkers, and shared a bit about what it's like to build brands for a living.

Thanks to AAF and for having us. The future looks bright – and curious!

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04/10/2025

Structure designed a new playbill ad for , bringing a bold voice and visual edge to the brand's presence in local theater. Known for providing high-quality water treatment systems, Long's wanted to make a memorable entrance on a new stage – literally. The goal wasn't just to advertise, but to entertain with simple eye candy.

We created an ad that leans into the environment it's placed in: theatrical, playful, smart. The headline is delivered with a wink. Stylized typography, punchy colors and a print inspired illustration style that nods to Paula Scher's pieces evoke a certain vibe, while keeping things clean and contemporary.

It's part branding, part performance. And for an audience settling into their seats, it makes a strong first impression.

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04/02/2025

We created a television commercial for Ben Franklin Technology Partners of Northeastern Pennsylvania, spotlighting the entrepreneurs and innovators shaping the region's economic future.

For over 40 years BFTP has fueled the growth of early-stage technology companies and manufacturers across Pennsylvania. Their Northeast division wanted a Campaign that would go beyond the numbers – one that captures the energy, ambition, and real human impact behind their work.

We partnered with Ben Franklin to create and produce a 30 second spot that puts founders and makers at the center of the story. The piece blends cinematic visuals with bold modern narrative, that positions Ben Franklin as a catalyst for new ideas and lasting progress.

03/26/2025

Structure collaborated with Kopious Labs and to produce a new suite of photography and video content that brings the brand's bold, imaginative ethos to life.

Kopious Labs is a consultancy that helps businesses unlock clarity, create strategy, and turn ambitious ideas into intelligent action. With a fresh identity and website through Lehigh Mining and Navigation, Kopious Labs needed imagery that could match the brand's forward-thinking philosophy – human, dynamic, and confident.

Structure was brought in to craft a visual story that feels both elevated and approachable. Our photography captured real moments with Gary while the video layered in authenticity, voice and energy, along with some motion graphics. The goal was to highlight the clarity and conviction at the heart of the Kopious Labs process without ever veering into cliché.

The result is a rich, dynamic library of visuals that position them as not just a strategic partner – but a brand with real presence.

See more at kopiouslabs.com
Thanks to Lehigh mining for the collaboration.

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Address

961 Marcon Boulevard
Allentown, PA
18109

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.structurepa.com/

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