Structure: Advertising & Creative Agency

Structure: Advertising & Creative Agency We are an All-Inclusive Advertising & Creative Agency.

Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

Hey do you hear that? It's the sound of an amazing evening with us this Monday! We are kicking off at our studio with a...
09/25/2025

Hey do you hear that? It's the sound of an amazing evening with us this Monday! We are kicking off at our studio with a great conversation titled "Mind the Gap" and hosted by our very own . 9/29 at 961 Marcon Blvd., Allentown PA. 5:30-7:30pm. Free to attend!

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Please help us wish Henry Chung, one of our production assistants, a very friendly and warm Happy Birthday!— ...
09/24/2025

Please help us wish Henry Chung, one of our production assistants, a very friendly and warm Happy Birthday!

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is pioneering a future where early detection isn't a privilege, but the standard. Their work makes the invisible visibl...
09/18/2025

is pioneering a future where early detection isn't a privilege, but the standard. Their work makes the invisible visible – developing next generation diagnostics that give doctors and patients answers when they matter most.

We partnered with them to translate that mission into a brand identity with clarity and impact. The logo was refreshed with a light but deliberate touch, maintaining continuity while sharpening its presence. A dynamic gradient was introduced to capture the idea of transition and discovery. A custom pattern system was built to bring texture and movement, reflecting complexity made clear. Alongside this, a suite of assets was developed to extend the brand across applications, from digital to print, with consistency and confidence.

The result is a brand that feels precise, human, and future facing – aligned with Ilico's vision to transform diagnostics and make early cancer detection universally accessible. More of this project will be revealed soon.

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Behind the lens: we have been jam-packed full of projects both in and outside of our office. Here's a small glimpse into...
09/12/2025

Behind the lens: we have been jam-packed full of projects both in and outside of our office. Here's a small glimpse into some of the camerawork we've been doing.

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Sure, everyone needs to market themselves, we all know that. Wouldn't you rather do it effectively? Let's help you with ...
09/03/2025

Sure, everyone needs to market themselves, we all know that. Wouldn't you rather do it effectively? Let's help you with that.

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The vibes at Structure are always right. What can we say, we have a pretty sweet suite. • ...
08/26/2025

The vibes at Structure are always right. What can we say, we have a pretty sweet suite.

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Sometimes a concept is so wild it never makes it out of the sketchbook… But still deserves the light of day.We pitched a...
08/14/2025

Sometimes a concept is so wild it never makes it out of the sketchbook… But still deserves the light of day.

We pitched a crazy Musikfest guerrilla stunt to a client: The Haircut Confessional Booth – a vintage, Gothic style booth where you get a fresh cut while confessing your festival sins. No judgment. Just clippers and redemption.

The anonymous audio confessions would be turned into animated shorts for social. The boldest stories get the spotlight and everyone leaves sharper than they came. It's one of those ideas that lives rent-free in our heads – the kind that makes us think "Liquid Death would 100% try to steal this sh*t."

Sometimes the best concepts never happen. But they should.

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Please help us in wishing our architectural & spatial design artist a very happy birthday today! Rob is the brains behi...
08/12/2025

Please help us in wishing our architectural & spatial design artist a very happy birthday today! Rob is the brains behind making your office or shop look great, function properly and match your visual branding. When it's time to get physical and open your brick and mortar, or expand from one location into multiple, he's the guy.

Here's to wishing you a wonderful day!

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A brand comes to life when you can see it in action. For that meant creating imagery that felt as real as the relations...
08/06/2025

A brand comes to life when you can see it in action. For that meant creating imagery that felt as real as the relationships she builds.

We photographed Amy in the spaces where her work happens most: meeting with clients, walking properties and connecting in the community. The shots were warm, authentic, and inviting, capturing not just what she does but how she makes people feel.

To complement the stills, we produced a commercial style brand video that tells her story in motion. combining the same moments, the film reinforces her reputation as a trusted guide who works with clarity, confidence and care.

Together, the imagery and video give Amy's brand a living breathing presence – one that invites you in and feels unmistakably hers.

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Every element of 's brand was designed intentionally – because in real estate, details matter. Her logomark blends an "A...
07/31/2025

Every element of 's brand was designed intentionally – because in real estate, details matter. Her logomark blends an "A" and "W" into a Keystone monogram – a personal nod to Pennsylvania and a symbol of strength, balance and trust.

The type system pairs Mont, a modern sans-serif for clarity and confidence, with Hamilton Script, a warm handwritten accent for moments like her tagline or testimonials. Her color palette reflects stability, heritage, energy, and approachability. Designed for both physical and digital use, it ensures her brand feels consistent and recognizable everywhere.

Being a part of the Remax brand – who just underwent a visual refresh of their own – we needed to make sure her visuals paired nicely with their new look, while adhering to everyone's guidelines.

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Please help us give a big happy birthday to our wordsmith, ! Gabby is the brilliant mind who turns ideas into sentences ...
07/30/2025

Please help us give a big happy birthday to our wordsmith, ! Gabby is the brilliant mind who turns ideas into sentences that actually makes sense and sound good. She's got a knack for making every word count, whether it's crafting headlines, telling brand stories, or reminding us to use fewer commas. We are lucky to have her creativity on the team. Happy birthday!

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In real estate, trust is everything – and Amy Wastler has built hers one relationship at a time.Known throughout the Leh...
07/29/2025

In real estate, trust is everything – and Amy Wastler has built hers one relationship at a time.

Known throughout the Lehigh Valley for her integrity, market expertise, and dedication to guiding every generation of buyers and sellers, Amy has built a reputation as one of the regions most respected realtors. But her brand presence didn't reflect the caliber of service she delivers.

She teamed up with us to help create a brand that matched her reputation – elevated, distinctive, and ready to connect with her audience in meaningful ways.

Working together, we developed a complete brand foundation: strategy and positioning to sharpen her distinct story, a new identity system to set her apart, messaging that captures her voice with warmth and clarity, and photography and video that bring her presence to life. With a new website set to launch soon, we helped unite every element into a cohesive experience.

What began as a branding project became something more – a refined expression of who Amy is and the trusted role she plays in her clients' lives. More on this project coming soon.

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Address

961 Marcon Boulevard
Allentown, PA
18109

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Big ideas. Small agency *

*That’s how it should be...

Welcome to Structure.

We are an All-Inclusive Advertising & Creative Agency.

Yes, that’s a mouthful, but stick with us... Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals that bring everyone together. Made up of collaborative individuals whose brains work in overdrive, we work tirelessly to bring about success to our clients.