Structure: Advertising & Creative Agency

Structure: Advertising & Creative Agency We are an All-Inclusive Advertising & Creative Agency.

Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals. We are a small friendly Creative Agency that offers beautiful visuals and something most other media agencies don't: True Friendship.

Design moves forward when curiosity leads. A reminder from .scher_ that play isn't optional in this work. It is the work...
11/24/2025

Design moves forward when curiosity leads. A reminder from .scher_ that play isn't optional in this work. It is the work.

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We always love when comes to us with something. This time around they approached us for concepts of environmental park ...
11/18/2025

We always love when comes to us with something. This time around they approached us for concepts of environmental park signage. These would be placed in local community parks, inviting guests to take a moment and practice mindfulness.

They will use these concepts as part of a larger grant request, and then regroup with us for actual creation of physical signage. Sometimes design isn't meant to only live on a screen, but rather out in the wild among us every day, where we can see, touch and interact with it. This was a fast but fun project and we hope for approval to move it from concept to reality.

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For the second year, we worked with to develop new material and swag for the annual Heart Walk marathon held at the Leh...
11/13/2025

For the second year, we worked with to develop new material and swag for the annual Heart Walk marathon held at the Lehigh Valley Zoo. We refreshed the happy walking heart character, swapping last year's version holding a flag to this year's, proudly grasping a glass of water. We also created a "Walking with EcoWater" letterform to pair with the heart or use alone. Lastly we helped create fun icons to turn into a sticker sheet, and new shirts.

Last 3 images by

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Hey there 👋Did you know we have an amazing Spotify playlist that we run at our office? With a curated list that spans ne...
11/12/2025

Hey there 👋

Did you know we have an amazing Spotify playlist that we run at our office? With a curated list that spans nearly 10 years and over 500 songs, you'll slip right into the perfect mood to relax, edit, study, or vibe out. We've recently updated it and just wanted to give it a shout out again 🔊. Just search for "The Structure Agency Collection" and thank us later!

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11/11/2025

Structure partnered with Greater Lehigh Valley Athletics to produce a short brand awareness video:

offers recreational NFL flag football and cheer programs to youth across the region. Since launching in 2014 with just 120 players, the organization has grown to serve nearly 600 athletes each season – guided by a commitment to positive mentorship, academic encouragement, and community involvement.

The video was created to support their next chapter. Designed for donors, sponsors and grant committees, it communicates the heart of the program and the impact it has on families across the Lehigh Valley. It also marks the beginning of a full brand refresh we will be undertaking in the months ahead, from messaging and identity to digital presence and beyond.

This project is about more than sports. It's about access, belonging, and building something that lasts.

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We may nearly be done with 2025, but this year 56%+ of small business ramped up marketing efforts, and we felt it. It wi...
11/07/2025

We may nearly be done with 2025, but this year 56%+ of small business ramped up marketing efforts, and we felt it. It will only become more increasingly important in 2026, and that includes you too, nonprofits. What do you plan on doing in '26 with your marketing? Need a hand? Let's chat over some coffee.

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11/04/2025

Hey there. Structure (Allentown) is looking for a really awesome individual who is hungry for film production and working on commercial shoots. Contract position, so you can work outside of our projects while getting hands-on with our equipment. Experience required but entry level is ok. To inquire, shoot us an email. Let's talk. See you on set 🎥.


How do we make brands look so good? We just simply capture the good work they do. You do your jo, we do ours, everyone w...
11/03/2025

How do we make brands look so good? We just simply capture the good work they do. You do your jo, we do ours, everyone wins.

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Today we look back at some of the work we produced a few years ago for Ray O’Connell, former mayor of Allentown. When he...
10/24/2025

Today we look back at some of the work we produced a few years ago for Ray O’Connell, former mayor of Allentown. When he decided to jump back in the race for reelection, he partnered with fellow agency LM&N and us, to create a meaningful campaign that stood out. While LM&N handled the logo, copy and media deployment, we handled all the design, photography and video, producing a TV commercial and authentic hero shots of him and his deep love for the city.

"One of the things we enjoyed the most was the hidden meanings behind his campaign designs" our Lead Director explains. "It's subtle, but the uneven rings around him signified the diverse community of Allentown coming together in harmony to support him, while the pattern we used in the background of his graphics is actually a fingerprint blown up to look abstract, again signaling personal identity and passion for the place he calls home"

While he barely lost to Tuerk, we heavily attribute it to the late entry into the race, as he quickly picked up speed with our campaign but Tuerk had already secured momentum. In the end O'Connell lost by 15 votes, but we all walked away proud to have been a part of a special project.

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We helped find a new home – online.We designed and developed a digital space that feels calm, confident, and unmistakab...
10/23/2025

We helped find a new home – online.

We designed and developed a digital space that feels calm, confident, and unmistakably hers. The new website brings her brand story to life, built to balance sophistication with simplicity, and capture the clarity and care that define her work. The website is the final expression of a broader brand evolution we built together through brand strategy, design, and storytelling.

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Please help us wish Sorenmy Valdez, one of our photographers, a very friendly and warm Happy Birthday!—
10/18/2025

Please help us wish Sorenmy Valdez, one of our photographers, a very friendly and warm Happy Birthday!

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961 Marcon Boulevard
Allentown, PA
18109

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Welcome to Structure.

We are an All-Inclusive Advertising & Creative Agency.

Yes, that’s a mouthful, but stick with us... Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community through beautiful branding, messaging and clear creative visuals that bring everyone together. Made up of collaborative individuals whose brains work in overdrive, we work tirelessly to bring about success to our clients.