04/29/2025
“100% Baldwin” is a philanthropy video created for The Baldwin School, celebrating the perseverance, creativity, and leadership of Baldwin girls at every stage of their academic journey.
Told through a series of powerful vignettes, the film brings audiences into the minds of five students as they face a challenge at 80%—and push past it with determination, support, and heart to reach 100%. From the swimmer powering through a pre-dawn practice, to the artist struggling with her vision, to the senior solving a real-world problem, each story is narrated by the student herself, giving voice to the inner drive that defines the Baldwin experience.
We shot on-location over 3 aggressive shoot days with a 5-person crew—navigating humid pool decks, live classrooms, tech rehearsals, and tight schedules with precision and care.
From the classroom to the stage, this piece is a testament to the strength and spirit of Baldwin girls—and the power of storytelling to amplify that.
Big thanks to fine folks at The Baldwin School for trusting us to bring this vision to life!
Director of Photography: Matt Urquhart
Producer and Production: Brandon Yenser
Director: Abdullah Abu-Mahfouz
Lighting: George Winchell
Grip/Production Assistant: Andrew Adams
“100% Baldwin” is a philanthropy video created for The Baldwin School, celebrating the perseverance, creativity, and leadership of Baldwin girls at every sta...