Abby Craft Creative

Abby Craft Creative Tips on Mindset + Business + Marketing
Coaching + Management

Helping personal brands & small biz owners to effectively use content creation + digital marketing to CREATE & COMMUNICATE their brand to ATTRACT their dream clients!

Merry Christmas 🎁🎄 🎅
12/26/2024

Merry Christmas 🎁🎄 🎅

Building a strong personal brand is essential for any entrepreneur, especially for women in business. Here are some key ...
07/16/2024

Building a strong personal brand is essential for any entrepreneur, especially for women in business. Here are some key tips to elevate your personal brand through photography:

1. Show Your Authentic Self: Authenticity is key. Let your true personality shine through your photos. Be genuine and relatable to create a deeper connection with your audience.
2. Consistent Visual Style: Develop a consistent visual style that reflects your brand’s identity. Use similar filters, colors, and composition techniques to create a cohesive look across all your photos.
3. Professional Quality: Invest in high-quality photography. Clear, well-lit, and professionally taken photos will enhance your brand’s credibility and make a strong first impression.
4. Tell Your Story: Use images to tell your story. Showcase your journey, your values, and what makes you unique. Behind-the-scenes shots, candid moments, and lifestyle photos can make your brand more relatable and engaging.
5. Highlight Your Expertise: Feature photos that showcase your expertise. Whether it’s in action shots of you working, images of your products, or pictures from events, let your audience see what you do best.
6. Engaging Content: Mix up your content to keep it engaging. Use a variety of photo types, such as headshots, action shots, product photos, and lifestyle images. This variety keeps your audience interested and coming back for more.
7. Personal Touches: Add personal touches to your photos. This could be through props, locations, or even the way you pose. Make sure every photo feels like “you” and resonates with your audience.
8. Consistent Posting: Consistency is crucial. Regularly update your social media with fresh content to keep your audience engaged and maintain your brand presence.

Creating a strong personal brand through photography takes time and effort, but the results are worth it. Your photos are a powerful tool to connect with your audience, showcase your expertise, and build a memorable brand. Start today and watch your brand grow!

“The keys to brand success are self-definition, transparency, authenticity, and accountability.” - Simon Mainwaring•••• ...
07/09/2024

“The keys to brand success are self-definition, transparency, authenticity, and accountability.”
- Simon Mainwaring





“I’m a bit camera-shy. Do I really need brand photography?”Absolutely!!Brand photography isn’t about stiff poses and awk...
06/26/2024

“I’m a bit camera-shy. Do I really need brand photography?”

Absolutely!!
Brand photography isn’t about stiff poses and awkward smiles. It’s about capturing the real you—the quirks, the laughs, the genuine moments that make your brand unique. Plus, it’s a chance to show off your best side (literally and figuratively) and make a killer first impression and lasting impact! ✨💖




Professional brand photos are incredibly versatile assets in your marketing toolkit. 🔨Beyond just profile pictures, thes...
06/19/2024

Professional brand photos are incredibly versatile assets in your marketing toolkit. 🔨
Beyond just profile pictures, these images can be used in promotional materials, advertisements, press releases, and even speaking engagements.
They add a professional touch to all your marketing efforts, ensuring that your business looks as competent and polished as you know it to be. With the right images, you can make a compelling case to your potential customers and partners about the quality and professionalism of your business. 👏

"Why should I invest in brand photos when i'm just starting out?"This is s super common and super VALID question!!Think ...
06/17/2024

"Why should I invest in brand photos when i'm just starting out?"

This is s super common and super VALID question!!
Think of brand photography as laying the foundation for your visual identity. Sure, you could wait until you're "bigger," but why not start off on the right foot? Investing in brand photography early on sets the tone for your brand, helps you connect with your audience from the get-go, and establishes credibility and professionalism right out of the gate. Plus, you'll thank yourself later when you have a killer library of images to draw from as your brand grows! ✨🌟

If you’re on the email list, you already know 😉Mini Sessions are now on June 25th! And this time you have ✨options✨Just ...
06/10/2024

If you’re on the email list, you already know 😉

Mini Sessions are now on June 25th! And this time you have ✨options✨
Just want to freshen up your headshots? Let’s do it!! It only takes 10 minutes to get 3 gorgeous new images.

If you want MORE, get yourself a mini session! 20 minutes and you’ll get 15 stunning images to showcase you and your brand!

Want to get some video footage as well? Mini session + Video is the way to go! Get those beautiful photos AND video content to make your reels stand out and SHINE 🤩

🩷 DM me with any questions you might have! 🩷
❤️ Don’t wait to book, time slots are limited and these are filling up fast! ❤️




Do you feel like your brand might be ready for a refresh? 🤔Swipe to see if any of these signs resonate with you! Send me...
06/06/2024

Do you feel like your brand might be ready for a refresh? 🤔
Swipe to see if any of these signs resonate with you!

Send me a DM and let’s talk about your brand refresh 💖




🌟 Elevate Your Business with a Flash of Confidence! 📸 As a woman entrepreneur, you’re not just running a business—you’re...
06/03/2024

🌟 Elevate Your Business with a Flash of Confidence! 📸 As a woman entrepreneur, you’re not just running a business—you’re leading a brand. Why settle for less in your visual representation? Here are the TOP 5 REASONS to invest in professional brand photos:⠀
1️⃣ Make a Memorable First Impression - Show the world your business means business.
2️⃣ Boost Your Personal Brand - Let your unique personality shine through every image.
3️⃣ Increase Your Confidence - Feel as powerful as you look, and let your confidence drive your business forward.
4️⃣ Skyrocket Social Media Engagement - Captivate your audience with stunning visuals that demand to be shared.
5️⃣ Enhance Your Marketing - Use professional images to polish every aspect of your marketing, from ads to presentations.

Ready to step up your game?? Message me and let’s talk! ✨⚡️🙌🏼





A brand photography session can TRANSFORM your business by establishing a strong brand identity and enhancing profession...
05/27/2024

A brand photography session can TRANSFORM your business by establishing a strong brand identity and enhancing professionalism, making a positive impression on potential clients and partners. 💖

High-quality, eye-catching images increase engagement on social media, tell your unique story, and differentiate you from competitors.
Polished visuals build trust and lead to higher conversion rates. Additionally, a brand photography session provides a versatile library of images that improve marketing materials and offer SEO benefits.
Investing in professional photography enhances your overall brand presence and drives GROWTH. 🪴

Ready to transform your business? Book your session today and let's capture your brand's true potential!




You booked your shoot and it’s coming up!! What do you do?? ⭐️Here are a few things you should add to your pre-photoshoo...
05/24/2024

You booked your shoot and it’s coming up!!
What do you do?? ⭐️

Here are a few things you should add to your pre-photoshoot checklist:

✨Mood board✨
It’s helpful to get an idea of what you want/need! Plus it’s fun to get on Pinterest and get filled with inspiration! Think about poses, outfits, makeup and hair, etc.

✨Make a Playlist✨
It’s always more fun with music 🎶

✨Pick your outfit(s)✨
Wear what makes you feel confident and beautiful! Another thing to think about is your color scheme. Try to incorporate your brand colors.

✨Grab your props✨
Make sure you have whatever physical props or products you might need!

Have more tips? Leave them below! 👇🏼




✨For the ambitious woman entrepreneur, a mini brand photo session is more than just a photo shoot—it’s a strategic decis...
05/22/2024

✨For the ambitious woman entrepreneur, a mini brand photo session is more than just a photo shoot—it’s a strategic decision that can influence the trajectory of your business.

It’s about making a statement, capturing the essence of your brand, and telling your story in a way that resonates with your audience.
If you’re looking to refresh your image, connect with customers, and showcase your business in the best possible light, then a mini brand session could be the perfect solution! 👏🏼

Don’t miss out on this opportunity to shine—book your session today and step into the spotlight your brand deserves. 🌟 💫




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Amarillo, TX
79119

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Meet Abby!

Hey there!

Abby Here! Your go to girl for finding your brand voice and discovering how you CAN create stand out content for your social media platforms, blogs, newsletters, and more!

Here’s a few fun facts about me to get acquainted:


  • I am a work from home mama with 4 kiddos! (Yep we have a whole crew)