06/25/2026
"...Peppa Pig is famed for her love of jumping in muddy puddles, but the company behind the hit children’s TV series has created a different kind of splash with its approach to AI.
Hasbro, the U.S. entertainment giant that acquired the Peppa Pig brand in 2019, is asking child actors on the animated series to sign over their voices to artificial intelligence under new contract terms, Deadline can reveal.
Industry sources said AI clauses are now frequently appearing in kids’ contracts on TV and film projects, but Hasbro’s embrace of the terms on Peppa Pig has become a lightning rod for concern."
'Peppa Pig' owner Hasbro has stoked anger by requiring child actors on the animated series to sign over their voices to artificial intelligence.