Slacker Stuff

05/28/2026

Conflict of interest with Vice Mayor Zizette Mullins and Vision Burbank?

05/23/2026

I showed up to the Burbank BRT council meeting last Wednesday and wrote about what actually happened. The short version: the city found out mid-meeting that LA Metro is suing them for withholding construction permits. $44 million spent, 2028 Olympics on the line, and the council left without deciding anything. Full write-up on Substack.

A semi-organized recounting of what went down May 20th at the Burbank City Council Meeting

05/22/2026

Why are transit projects always so delayed? Shoutout to Rizzotti and Mullins, the dynamic duo blocking the NoHo to Pasadena BRT with their rhetoric

02/26/2026

After 15 Years on YouTube, Here Are 6 Things That Matter

02/24/2026

Say “Disney” and your brain instantly renders a scene. A castle. A lightsaber. A superhero landing. That reflex took decades to build. Different worlds, different tones, different audiences — all living separately in your memory, all owned by the same company. When a brand occupies that much mental territory, every new release feels familiar before it even launches. What showed up first for you?

02/23/2026

The $400M Decision That Saved Calvin and Hobbes

02/22/2026

Disney spent 4 billion dollars on Star Wars — and then obsessed over the latitude of the buildings. Galaxy’s Edge sits on a canon planet, placed between Episodes VIII and IX, with blue milk stands and Coke bottles designed like thermal detonators. Every texture, timeline choice, and design decision pulls you deeper into the story until your brain fully buys in. This is how you turn fandom into immersion.

02/21/2026

I’ve always had a weird relationship with “how to YouTube” content. There’s a whole genre of creators teaching other people how to win on YouTube, and sometimes it feels a little MLM-y. If you want to make videos, the best teacher is making videos. Still, after 15 years in content, I know principles matter. I’m not pivoting to guru mode. These are the only 6 that count.

02/20/2026

Why isn’t it called Star Wars Land? Because Disney doesn’t sell rides — it sells worlds. From Black Spire Outpost to Blue Milk, every name inside Galaxy’s Edge is engineered to make the experience feel real, specific, and effortless to buy into. This isn’t just theme park magic… it’s branding psychology at scale. The best brands don’t simplify the story — they deepen it.

02/11/2021

This one's for all you Slackers out there

Support me on Patreon: http://bit.ly/slackpatreonSubscribe: http://bit.ly/jvsubscribeA retrospective on getting 1000 subscribers. Thank you for the last 10 y...