09/02/2026
A Disaster Is NOT the Time to Figure Out Public Information.
Recent flooding across Central Indiana has demonstrated something every government agency and public safety organization should recognize:
Crisis communication is part of the emergency response.
When residents are displaced, roads are closed, utilities are disrupted, assistance programs are changing, and recovery may take weeks, months or even years, the public needs more than a handful of updates.
They need routine, timely and accurate information.
When communication doesn't happen, an information vacuum develops. Questions go unanswered. Rumors spread. Frustration grows. And confidence in local government can quickly disappear.
Posting on Facebook occasionally is NOT a public information strategy.
Successful crisis communication requires trained Public Information Officers and a coordinated strategy.
That means gathering and verifying information, coordinating messages across responding agencies, communicating through multiple platforms and working with news media that actually reaches the affected community.
It also means communicating on a consistent schedule — even when there isn't much new information to report.
If you don't have an answer, say so. Find the answer and address it in the next update. Use scheduled briefings to provide new information, reinforce important messages and bring subject-matter experts forward to answer questions.
And most importantly: listen to your community.
Monitor comments, questions, rumors and messages. They tell you what people don't understand and what needs to be addressed in your next update.
Don't rely on one social media platform or a single media outlet. During a disaster, information must be distributed through multiple channels so it reaches people where they actually get their information.
That's where THPR Group LLC can help.
THPR Group provides highly trained and experienced Public Information Officers to support government agencies and public safety organizations before, during and after an emergency.
We help agencies develop the strategy, coordinate the message, work with the media and maintain the consistent flow of information their communities deserve.
You manage the incident.
We'll help manage the message and keep your community informed.
Don't wait until the next disaster to discover your public information plan isn't enough.
THPR Group LLC
www.thprgroup.com
(765) 387-9008
Getting the right information to the right people at the right time, so they can make informed decisions.