BConnected, LLC

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Appleton, WI
BConnected, LLC

Elevating the social media presence for organizations in our community!

The true value of social media lies in the connection businesses make with their customers - both past and present. Through effective social media strategies, companies can get a leg up on their competition by ensuring brand recognition and continual connection with their customers. These days, customers want to feel connected with the companies they frequently give business to. BConnected, LLC wi

ll solve the social media marketing needs of businesses and organizations by doing much more than just consulting, by the continual management of its various pages. Through creating a close relationship with the marketing directors/decision-makers at various businesses, BConnected, LLC will ensure brand development and the ultimate connection with their target markets. This includes developing promotions, programming customized pages, producing ads and pics on Photoshop, and strengthening the overall brand of the company. If your business needs help with its social media management, or know someone who needs help, send them our way!

10/31/2025

Spice Spice Baby! 🌶️

Happy Halloween from the BConnected Spice Girls! 🎃 👻 🦇

10/30/2025

A huge thank-you to everyone who stopped by the BConnected booth and shared their stories with us at the NEW Manufacturing Alliance's Manufacturing First Expo & Conference yesterday. Turning our booth into a mini video production studio was such a fun way to capture real stories about helping customers, and we loved meeting so many passionate professionals along the way!

If you shot some fresh video content (or headshot), we will be sending it along to you soon to put to good use!

And if you didn’t get a chance to connect with us at the event, it’s not too late, you can still schedule a quick discovery call to learn how we can help your business tell its story through video.

10/28/2025

Setting up something we've never done at a trade show before. 📷 👀

At Manufacturing First next week (booth #319), we're turning our booth into a mini video production studio.

Walk up. Tell us one story about helping a customer. Walk away with professional video content for your business.

Oh, and you'll be entered to win a prize, too!

If you're not camera-ready, you can still enter by scheduling a quick discovery call with us instead.

We hope to see you there at booth #319!

10/23/2025

We're doing something different at Manufacturing First Expo next week.

Stop by booth #319 and we'll create a professional vertical video FOR you on the spot!

Here's how it works:
→ You share one quick customer success story (30 seconds)
→ We shoot and edit it on the spot
→ You get a polished video you can actually use on LinkedIn
→ Plus, you're entered to win a special prize

Not camera-ready? No problem. Schedule a discovery meeting with us instead, and you're still entered to win.

We hope to see you there!

10/16/2025

Denyal, Rachel and Trisha had the opportunity to attend the Women You Should Know 2025 Luncheon presented by Nutritional Healing, LLC during National Business Women’s Week!

They heard from an inspiring panel of women leaders and entrepreneurs who opened up honestly about navigating success, leadership, and the ever-elusive work-life balance. Here’s to lifting each other up and celebrating women who lead boldly! 🙌

10/14/2025

Happy National Dessert Day! 🍫 Big thanks to Brad for treating the team to Wilmar Chocolates. We are grateful for an awesome team and sweet treats!

10/09/2025

Empowered women empower women! 💪 ✨ Kayla, Trisha, and Hannah attended the Women’s Leadership Conference of Green Bay yesterday. We can’t wait to hear what they learned and how they’ll bring that inspiration back to our team!

09/25/2025

Here's what strategy-first content creation looks like in practice 👇🍕

When our client, Ultra Thin Pizza Crust, needs content, we don't just photograph the product.

We create the experience that their customers will have.

Last week, our team baked pizzas at a team member's apartment. Here's what our strategic approach looked like:

→ Context over product shots - Showing the crust in real cooking scenarios

→ Multi-format capture - Trish, Ally, and Stasia ensured we got video and photos from every angle

→ Authentic moments - Real cooking, real reactions, real results

→ Platform optimization - Content designed to work across their social channels and campaigns

This is what "strategy-first mindset" means in practice.

It's about more than just making something look good; it's about creating content that actually moves your business forward.

09/09/2025

How do you differentiate in a commoditized market?

Melanie Draheim, CMO at Fox Communities Credit Union, joins the Sponge Show to share what she's learned transitioning into a new industry while leading marketing.

Her key insight: "Nobody wakes up wanting a HELOC - they want new floors before mud season."

This shift from product features to life outcomes reveals how successful marketers think strategically about customer motivation.

Strategic thinking that applies far beyond financial services.

Click the link in the comments to listen/watch 👇

08/28/2025

Another day behind the lens at BConnected! 📷

08/21/2025

We analyzed 10,000 social posts to reveal what drives results in 2025.

Here’s what matters in 2025:

📊 INSIGHT #1: The follower myth is dead

Correlation between follower growth and content performance? 0.01 coefficient. Essentially zero.

What this means:

A post reaching 10,000 people with 100 engagements beats 100 people with 10 engagements—even if that's a "10% engagement rate."

Content quality now outweighs follower count. Algorithms reward interest-intent, not follower-intent.

🤖 INSIGHT #2: AI is infrastructure, not strategy

The platforms are using AI to detect content topics and match them to interested users—no hashtags needed.

How to use AI correctly:

✅ Workflow automation and data processing

✅ Content variations and testing

✅ Platform-specific optimization

❌ Mass-producing viral trends

❌ AI-generated visuals for engagement

Think of AI like electricity: it's an essential, invisible force that powers your operations behind the scenes.

💰 INSIGHT #3: The 50/50 budget framework

Most brands spend 80% on content creation and 20% on promotion. Then wonder why social "doesn't work."

The reality: Working Budget = Non-Working Budget

If you spend $5,000/month on content creation (staff, vendors, time), you need $5,000/month in paid promotion to see real business results.

The bottom line: Social media has fundamentally shifted from follower-intent to interest-intent, requiring both AI-powered efficiency and balanced investment in creation + promotion.

Want the complete breakdown with real client examples and implementation strategies?

Link to the full webinar in the comments👇

08/12/2025

🎉 Happy Workiversary! This August, Hannah and Kayla are celebrating their work anniversaries at BConnected! 🎉

💙 Hannah – 8 years
💙 Kayla – 4 years

Thank you both for your incredible contributions to our team! 💫

Address

161 S. Riverheath Way, Suite 2200
Appleton, WI
54912

Website

https://bconnectedllc.com/

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